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BEC剑桥商务英语中级考试真题汇总为了让大家更好的学习商务英语BEC考试,给大家了BEC商务英语中级考试真题下面就和大家分享,来欣赏一下吧MarketEntry—ThePioneerMarcCrystaldiscussesthebefirsttomarket’principleThetimingofmarketentryiscriticaltothesuessofanewproduct.Apanyhastwoalternatives:itcanpetetoenteranewproductmarketfirst-otherwiseknownaspioneering-oritcanwaitforapetitortotaketheleadandthenfollowoncethemarkethasbeenestablished.Despitethelimitationsofexistingresearchnobodydeniesthatthereareadvantagestobeingapioneeringpany.Overtheyearstherehasbeenagooddealofevidencetoshowaperformanceadvantageforpioneers.Formanynewproductscustomersareinitiallyunsureaboutthecontributionofproductcharacteristicsandfeaturestotheproductsvalue.Preferencesfordifferentcharacteristicsandtheirdesiredlevelsarelearnedovertime.Thisenablesthepioneeringpanytoshapecustomerpreferencesinitsfavour.Itsetsthestandardtowhichcustomers...。