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2019-2020年高中英语Unit1AdvertisiProject教案牛津译林版必修4TeachingAims:TolearnaboutsomebasicinformationaboutanadcampaignToapplywhattheyhavelearnttodevelopanadcampaignTeachingKeyPointsTeachingDifficulties:HowtohelpthemtodevelopanadcampaignTheusageofsomekeywordsTeachingProcedure:StepOne:ReadingT:GreettheclassasusualInthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.ThendoyouknowwhatanadcampaignisSs:No.T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage
18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:1Whatisanadcampaign2Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign3WhatquestionsmustyoufirstconsiderinanadcampaignSs:…SuggestedAnswers:
1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.
2.Wemusthaveacleargoalandtargetaudienceinmind.
3.Wemustfirstconsiderthefollowingquestions:WhoistheaudienceforouradcampaignWhatdowewantouradcampaigntosayHowdowereachouraudienceT:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infactnowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.Readthesecondarticleandanswer.
1.Whatisthesubjectofthisadcampaign
2.Whydotheybuildthisadcampaign
3.Whoisthetargetaudienceforthisadcampaign
4.Whatistheadcampaignaimedtodo
5.WhatisthesloganforthiscampaignSuggestedAnswers:
1.Anti-smoking.
2.Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.
3.High-schoolteenagers.
4.Todiscourageyoungpeoplefromsmoking.
5.Smokingkills!StepTwo:DevelopinganadcampaignT:Oknextwewillplanandconductanadcampaignpromotingapublicwelfareproblem.DiscussthequestionsonPage19withyourgroupmembers.Planning:Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofthegoalthetargetaudiencethemessageofyouradandthemediayouwilluse.Preparing:Dividetheworktoeachgroupmember.Producing:Putwhatyouhavewrittentogetherandaddalogo.Youmustproofreadyouradcampaignproposalandcorrectmistakesiftheyareany.Presenting:Presentyouradcampaigntotheclass.StepThree:Homework:TodoPartsB1andB2onPage91inWorkbook.TodoPartsD1andD2onPage93inWorkbook.。