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2019-2020年高中英语Unit1AdvertisiReading教案牛津译林版必修4TeachingAims:TolearnmoreaboutadvertisementsTolearnhowtoreadaexpositorywritingToreadthepassageAdvertisementsandpleterelatedanswersToimprovetheirreadingprehensionskillbyfullyparticipatinginallactivitiesTeachingKeyPointsTeachingDifficulties:HowtoimprovetheirreadingabilitythroughteachingactivitiesHowtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisementsintheirdailylifeTheusagesofsomekeywordsTeachingProcedure:StepOne:Leading-inT:GreetthestudentsasusualInthelastlessonwediscussedfouradvertisementsandtalkedabouttheireffectsonus.TodaywewillgoontolearnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaselookatthetitleandtellme:WhatmightbetalkedaboutinthearticleSs:…AnypossibleanswersareacceptableThisstepistohelpthempredictthecontentsofthepassagewhichisofgreathelptoimprovingtheirreadingprehensionabilityStepTwo:ReadingprehensionT:VeryGood!Nowlet’sreadthearticletocheckwhetheryourpredictioniscorrectornot.Firstofallpleaseopenyourbooktopage
2.GothroughthequestionsinpartAfirstandthenreadthetextsilentlytofindtheanswerstothethreequestions:1Whatdoadstrytopersuadepeopletodo2WhatdoesPSAstandfor3WhatdoPSAsaimtodoRemindstudentstouseskimmingandscanningskillstofocusonandidentifytheinformationneededtoanswerthesequestions.Letthempayattentiontothethreesubtitlesinthepassagewhichcanhelpthemfindtheinformationtheywant.Ss:…Encouragethemtogivetheiranswersintheirownwords.SuggestedAnswers:1Tobuyaproductserviceorserviceortobelieveinanidea.2Publicserviceadvertisements3Theyaimtoteachusandhelpusleadbetterlives.T:Wonderful!SincewereadthearticleonceIthinkyoucanageneralideaofthepassage.Butifyouwanttogetabetterunderstandingofthearticleyoushouldreadanarticleseveraltimes.SopleaselookatPartC1onpage
4.Dothetrueandfalseexercise.PartC1:Mostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.PSAsandmercialadsusesomeofthesamemethods.mercialadsoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofaPSA.Ss:…AskthemfinisheditindividuallySuggestedAnswers:
1.T
2.F
3.F
4.T
5.F
6.TT:Great!NowIthinkmostofyouhavegotabetterunderstandingofthearticle.Nextlet’sgoontodotheexerciseinPartC
2.Pleasegooverthearticleagainandanswerthefollowingquestions.PartC2:WhereareadvertisementsusuallyfoundWhatisthemajordistinctionbetweenmercialadvertisementsandPSAsWhyaresomeoftheadvertisementscleveraccordingtothearticleWhendidChinabeginanationwidepublicserviceadvertisingcampaignWhyshouldwefollowtheadviceinPSAsStepThree:ReadingStrategyT:Nowyouhavereadthearticletwice.Ithinkmostofyouhavenodifficultyinunderstandingit.Yetdifferenttypesofpassagesrequiredifferentreadingstrategy.Thearticlewehavelearntisanexpositorywriting.Then:DoyouknowhowtoreadanexpositoryarticleSs:No.T:Ok.Pleasereadthereadingstrategyonpage3andtrytoanswerthetwoquestions:1Whatisexpositorywritingmeanttodo2WhatisitsbasicformatSs:…RemindthemtoconcentrateonthelettersinboldPossibleAnswers:1Itismeanttointroduceyoutobasicinformationonatopic.2Itusuallyfollowsthebasicformat:introductionofthesubjectexamplesandfactsthatdeveloporsupporttheideaconclusion.T:Good!Ifyoureadexpositorywritinginfutureremembertousewhatyouhavelearnttoday.Itwillhelpyougetagoodunderstandingofthepassageandimproveyourreadingability.That’sallforthereading.Ifyouhaveanyproblempleasepointitoutandaskmeforhelp.Giveexplanationsifnecessaryandaskthempletetheleftexercisesafterclass.TheKeystoPartD:
1.h
2.c
3.b
4.d
5.f
6.g
7.e
8.aTheKeystoPartE:
1.dealingwith2ments
3.promote
4.fool
5.evenif
6.cheated
7.campaigns
8.benefitStepFour:Post-readingDiscussionT:Welldone!Lastbutnotleastworkinpairsanddiscussthesequestionswithyourpartner.1Whatarethedifferencesbetweenmercialadsandpublicserviceads2DoyouthinkyoungpeopleareeasilypersuadedbyadsWhyorwhynot3WhatisthebestPSAyouhaveeverseenWhydoyouthinkitisimpressiveThisservesasaconsolidatingexerciseforstudentstopractisetheirspokenEnglish.EncouragethemtodiscussfreelyandbravelyinEnglishandlaterasksomestudentstoexpressthemselves.StepFive:HomeworktopletetheremainingexercisesonPage4and
5.todopartsA1andA2onPage90inWorkbook。