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2019-2020年高中英语Unit1AdvertisingTask教案牛津译林版必修4I【设计思想】这一板块的设计是对学生进行听说读写技能的训练,而听说读写的内容都围绕本单元主题“广告”展开本课的重点在于培养学生说和写的能力,鼓励学生通过体验,实践,讨论,合作等方式,有效地发展学生的思维与表达能力和综合语言能力【教学目标】
1.Howtohelpthestudentslearnandpracticetheskillsoflisteningreadingspeakingandwritingtogether.
2.Howtowriteanadvertisement.【重点难点】Howtowriteanadvertisement.Howtoexpressopinionsandgivereasons.【教学环节】Step
1.Skillsbuilding1:listeningforstatisticsanddescriptionshowtoreadstatisticscorrectlywhenlisteningweshouldcareabout:1anincrease2adecrease3nochange4trends5arange6alimitlisteningpracticeonPage12StepOne:pletingabarchart\Step
2.Skillsbuilding2:statingopinionsandgivingsupportingreasonshowtostateopinionsandgivesupportreasonspair-workstep2:talkingaboutadvertisements:AskSstofinishA---conductasurvey.HelpSstofinishB---role-play.MakeSstofinishC---writing.Step
3.Skillsbuilding3:usingdifferentsentencetypescorrectlyHelpSstounderstanddifferentsentencestypeswiththehelpofthetable.AskSstofinishthepracticeonPage
16.Step
4.WritinganadvertisementStep
5.Homework语言点(根据学生实际情况进行增加或删减)
1.increaseP12既可做名也可做动,意为“增加,提高,增强”Therewasasteadyincreaseinproduction.生产出现了稳步增长Foreigninvestmentsincreasedsixtimes.国外投资增加了六倍
2.goupP12在句中表示“上涨,涨价”Everythingwentupexceptsalaries.除了工资以外所有的东西都涨价了Cottonhasgoneup.棉花涨价了还可表示“上升,增长,升级”,“楼房等盖起来,修建起来”Nationalinewouldgoupnextyearby
8.6percent.Thetemperatureisgoingup.气温要上升了Therearesupermarketsgoingupeverywhere.到处都在建超市Howmanyhouseshavegoneupthisyear今年盖了多少房子?
3.remain/staythesame表示“保持不变”,在此都是系动词,表示“继续保持,仍然处于某种状态”Sheremainedcalm.她保持镇静Thedoorremainedclosed.门一直关着
4.drop句中做不及物动词,表示“降低,下降”还有“掉下,落下”Thepriceofsugarwilldropsoon.很快糖价就要下降Theteapotdroppedoutofherhand.茶壶从她手中掉了下来Hedroppedhisidea.他放弃了想法drop还可表示“放下来,投下来”“放低,降低”Hedroppedhisbag.他把包放了下来Hedroppedhisvoicebreathingwithdifficulty.他压低声音,困难的呼吸着
5.rangefrom…to…/between…and…范围在A和B之间波动Theiragesrangefrom25to50/between25and
50.Thefrontierrangesfromthenorthernhillstothesoutherncoast.Hisinterestsrangefromchesstocanoeing.
6.uptoP16
(1)数量、程度等达到;至多有Icantakeuptofourpeopleinmycar.
(2)直到ReaduptoPage
100.
(3)能胜任;能适合LiPingisnotuptothejob.
(4)正在做(尤指坏事)Goandseewhatthesenaughtyboysareupto.去看看这些顽皮的孩子在搞什么名堂
(5)是某人的职责;由某人决定Whetherwewillgototheparkisuptoyourbrother.
7.availableP17:可用的可得到的通用的有效的1beavailabletosb可以得到的Freemedicalserviceisavailabletoeverycitizeninthiscountry.这个国家每个公民都可以享受免费医疗.2beavailableforsth可用于…Thesegoodsareavailableforexport.这些是供出口的商品.Theroomisavailableforrent.用于出租
8.bargainP17n.[C]1协议[+with][+that]Thebossreachedabargainwiththeiremployersthathewouldraisetheirwagesinreturnforalongerworkingweek.2买卖交易Clementmadeasatisfactorybargainwithhim.3特价商品便宜货Thesetoysarearealbargainatsuchlowprices.这些玩具的价格这么便宜真划得来vi./vi1讨价还价+withsb.over/aboutsthShebargainedwiththefishmongerovertheprice.她与鱼贩讲价钱2达成协议Theybargainedonatwo-yearterm.他们讲定以两年为期Theyfinallybargainedouttheobstaclestoanagreement.他们通过谈判终于排除了达成协议的障碍3提出...条件+thatThetradeunionbargainedthatitsmembersshouldhaveanotherweeksholiday.工会提出其会员增加一周假日的要求4保证+thatIbargainthatthejobwillbedoneinthreedays.【板书设计】自我评价(学生)课后反思(教师)
1.讲解过程中遇到的生词【提升与拓展】
一、单词拼写
1.Don’tyouconsideritwrongto__________作弊inexaminations
2.TherearetoomanyTV__________广告onTVduringbroadcastingtheprograms.
3.Sheis__________熟练的enoughtocontrolthemachinenow.
4.SheconvincedmethatPaulwasbeyonddoubt__________清白的.
5.Theywereallvery__________高兴的withthenews.
6.Exercise__________促进health.
7.Weshouldpaymoreattentiontoour__________精神上的health.
8.TheOlympic__________格言is“SwifterHigherStronger”.
9.Wemustpassan__________智力testbeforebeinghiredbytheboss.
10.WhenIleftthehospitalIwaspletely_______治愈.
二、选择短语并用其适当形式填空playtricksonmentonfallforbeawareofevenifbemeanttodealwithbenefitfrom
1.Wemust_________theimportanceofconfidence.
2.Thisadvertisement__________appealtochildren.
3.__________IfailthistimeIwouldtryagain.
4.Manyfamiliesinneed__________hischarity.
5.Hewasadifficultmanto__________.
6.Thechildrenlovedto__________theirteacher.
7.ZhouLiboLiveShowisaverypopularprogramwhich__________currentaffairs.
8.Whydosomanypeople__________theirtricks
三、完成句子
1.选词并用其适当形式填空(persuade/advise)Thedoctor__________Tomtogiveupsmokingbuthecouldn’t__________him.
2.完成句子1你打算读大学,这意味着努力学习和一个光明的未来You__________which__________andabrightfuture.2这个节目旨在对人们进行交通安全的教育Theprogramme__________educatepeopleabouttrafficsafety.
3.选词填空pleased/pleasant/pleasing1Theweatherwascoldbutthetripwas__________.2Themanagerwasnot__________withyoursalesrecordthismonth.3Thefoodis__________tomytaste.
4.用fall构成的短语填空1Iwasunluckytosliponabananaskinand__________.2He__________thebadhabitofsmoking.3Theboyhitthetreesohardthathe_________.4Studyhardoryouwill__________theothers.
5.选词并用其适当形式填空consult/lookupHe__________hisdictionaryto__________themeaningoftheword.
6.翻译句子并不是所有的人都上广告的当_________________________________________
四、单项填空
1.Don’tletyourself________intobuyingthingsyoudon’treallywant.A.persuadeB.bepersuadedC.topersuadeD.persuading
2.—Yourgrandparentswereverygreat.—Yes.Theysupportedmyfather’sschooling__________theywereverypoor.A.asifB.eventhoughC.sothatD.whatif
3.IshouldsaysorrytoyoubutI__________trouble.A.didn’tmeancausingB.didn’tmeantocauseC.meantcausingD.meanttocause
4.Inmanypeople’sopinionthatpanythoughrelativelysmallispleasant__________.A.todealwithB.dealingwithC.tobedealtwithD.dealtwith
5.TomysurpriseIneverthoughtI__________thosekindsofbooks.A.wasofbenefittoB.wasbeneficialtoC.benefitedfromD.benefited
6.Itisaparadox矛盾thatin__________arichcountrythereshouldbe__________manypoorpeople.A.such;suchB.such;soC.so;soD.so;such
7.Youcanputyourcoatonthebedor__________.A.whereB.whereverC.nomatterwhereD.nomatter
8.—Didyoufindthemissingcoupleinthemountainyesterday—Nobutwe__________togetintouchwiththemeversince.A.havetriedB.havebeentryingC.hadtriedD.hadbeentrying
9.Ifyoudothethinglikethatyou’llonlymakea__________ofyourself.A.expressionB.puzzleC.playD.fool
10.Aftertherecoveryhedecidedtosendhisthankstothedoctorwho__________him__________thedisease.A.treated;forB.cured;forC.cured;ofD.treated;of
11.TheytoldmetherewouldbeatestonApril1standIwassofoolishto__________it.A.fallintoB.falldownC.fallofD.fallfor
12.Childrenshouldlearnto__________theirteachersorparentswhenmeetingproblems.A.bineB.receiveC.consultD.represent
13.Theproject________helpingyoungunemployedpeople.A.aimingatB.isaimedatC.aimstoD.forthepurposeof
14.YouareanexpertinITindustry.Doyouhaveany__________tomakeonthelatestdevelopmentA.mentsB.mandsC.wordsD.thoughts
15.Thequestioncameupatthemeeting__________wehadenoughmoneyforourresearch.A.thatB.whichC.whetherD.if
16.Thatsalesman__________metobuyhisMP4butitdoesn’tworkwellnow.A.advisedB.persuadedC.preferredD.expected
17.Ifshedoesn’twanttogonothingyoucansaywill__________her.A.persuadeB.promiseC.inviteD.support
18.Heisverypopularwithsomepeople__________henevertakespartintheprogramsonTV.A.eversinceB.evenifC.asifD.nowthat
19.—Lookatthoseclouds!—Don’tworry.__________itrainswe’llstillhaveagreattime.A.EvenifB.AsthoughC.IncaseD.Ifonly
20.Myauntfooledme__________dinnerforher.A.tocookB.ofcookingC.cookingD.intocooking
21.Afterexactlythreeweeks’__________thedoctorsuccessfully__________meofmyheadache.A.treat;curesB.cure;treatsC.treatment;curedD.cure;treated
22.Ican’t__________onyourdecisionbutyou’dbetterconsideritagainbeforeyoustartyourproject.A.speakB.explainCmentD.study
23.OnApril1stthewesternersliketoplay__________oneachotherbuttheymakesurethatnooneishurt.A.gamesB.funC.hobbiesD.tricks
24.Whentheteachersaidthattherewasalazyboyintheclasshe__________John.A.isaimingforB.wasaimingforC.isaimingatD.wasaimingat
25.Howdoyou__________itandwhatshouldyou_________itA.dealwith;dealwithB.dealwith;dowithC.dowith;dealwithD.dowith;dowith
26.Chinahasbeenpushingthereformofpublichospitals__________allitscitizens.A.inchargeofB.forthepurposeofC.inhonorofD.forthebenefitof
27.Thenewsthathehadbeen__________tomanagerreallysurprisedus.A.improvedB.protestedC.promotedD.lifted
28.Theexpertsconsulted__________eachother_________howtoreducethelosscausedbytheearthquake.A.with;aboutB.to;onC.for;atD.with;with
29.__________hegoesthepooryoungmanisreadytoacceptwhateverhelphecanget.A.WhicheverB.HoweverC.WhateverD.Wherever
30.Hehas__________littleeducation_________heisunabletofindajob.A.such;thatB.so;andC.so;thatD.such;and
31.__________isintheclassroom.Infactmanystudentswerelateforschool________mebecauseoftheheavyrain.A.Nostudents;exceptB.Noteverystudent;besidesC.Notallthestudents;butD.Noeverystudent;except
32.—Howcanyoukeepslimasamotheroftwosons—I__________inthegymforyears.A.haveworkedoutB.havebeenworkingoutC.haveworkedonD.havebeenworkingon
五、阅读理解Thewordadvertisingreferstoanykindofpublicannouncementthatbringsproductsandservicestotheattentionofpeople.Throughouthistoryadvertisinghasbeenaneffectivewaytopromotethetradingandsellingofgoods.IntheMiddleAgesmerchantsemployed“towncriers”toreadpublicmessagesaloudtopromotetheirgoods.Whenprintingwasinventedinthefifteenthcenturypagesofadvertisementsadscouldbeprintedeasilyandwereeitherhunginpublicplacesorputinbooks.Bytheendoftheseventeenthcenturywhennewspaperswerebeginningtobereadbymorepeopleprintedmaterialsbecameanimportantwaytopromoteproductsandservices.TheLondonGazettewasthefirstnewspapertosetasideaplacejustforadvertising.Thiswassosuccessfulthatbytheendofthecenturyseveralpaniesstartedbusinessesforthepurposeofmakingnewspaperadsformerchants.Advertisingspreadquicklythroughouttheeighteenthcentury.Adwriterswerestartingtopaymoreattentiontothedesignoftheadtext.Everythingfromclothestodrinkswaspromotedwithclevermethodssuchasrepetitionofthefirm’snameorproductwordsorganizedineye-catchingpatternstheuseofprettypicturesandexpressionseasytoremember.Neartheendofthenineteenthcenturypaniesthatweredevotedtotheproductionofadscametobeknownas“advertisingagencies”.Theagenciesdevelopednewwaystogetpeopletothinkofthemselvesasmembersofagroup.Throughoutthetwentiethcenturyadvertisingagenciespromotedconsumerism消费主义asawayoflifespreadingthebeliefthatpeoplecouldbehappyonlyiftheyboughtthe“right”products.
1.WhatwasadvertisinglikeintheMiddleAgesA.Merchantswereemployedtopromoteproducts.B.Admessageswereshoutedoutinpublicplaces.C.Productinformationwasincludedinbooks.D.Adsignswereputupintowns.
2.Whatdoestheword“This”inParagraph2refertoA.Advertisinginnewspapers.B.Includingpicturesinads.C.advertisingpaniesD.attractivedesigns
3.The18thcenturyadvertisingwasspecialinits_________.A.growingspendingB.printingmaterialsC.advertisingpaniesD.attractivedesigns
4.WhichofthefollowingmightbethebesttitleforthetextA.TheStoryofAdvertisingB.TheValueofAdvertisingDesignsC.TheDevelopmentofPrintingforAdvertisingD.TheRoleofNewspaperAdvertising答案与解析
一、
1.cheat
2.advertisements
3.skilful
4.innocent
5.pleased
6.promotes
7.mental
8.motto
9.intelligence
10.cured
二、
1.beawareof
2.ismeantto
3.Evenif
4.benefitedfrom
5.dealwith
6.playtrickson
7.mentson
8.fallfor
三、
1.advised;persuade
2.1meantogotocollege;meansworkinghard2ismeantto
3.1pleasant2pleased3pleasing
4.1fellover2fellinto3felldown4fallbehind
5.consulted;lookup
6.Notallthepeoplefallforthetricksoftheadvertisements.
四、
1.B句意不要让你自己被说服买你并不真的想买的东西letsb.dosth.让某人做某事;persuadesb.intodoingsth.说服某人做某事根据句意应是被动语态,故B项正确
2.B考查连词辨析句意——你祖父母真伟大——是的,即便他们很贫穷,也供我父亲上学eventhough即便,即使;asif似乎,好像;sothat如此,以至于;whatif倘使,假若
3.B句意我应该向你道歉,但我不是故意要制造麻烦的meantodosth.打算做某事;meandoing意味着
4.A句意在很多人看来,那家公司虽然相对较小但容易打交道dealwith做买卖,处理;be+adj.(性质形容词)+todo主动形式表达被动意义故A项正确
5.C句意让我惊讶的是,我从来没想到我会从那些书中获益benefitfrom从……中获益;beofbenefitto=bebeneficialto对……有益处、好处
6.B句意在一个那么富有的国家竟然有那么多穷人,这是矛盾的第一空为such+an+adj.+n.;第二空考查名词前有many/much/little/few修饰时只能用so不能用such
7.B句意你可以把你的大衣放在床上或者任何地方whereveradv.在任何地方
8.B句意——昨天你们找到在山里失踪的那对夫妇了吗?——没有,但是自那以来我们一直努力与他们取得联系eversince从那时以来,结合句意还未找到,故这一动作还要继续下去,故用现在完成进行时
9.D句意如果你做那种事,那你只是在愚弄你自己makeafoolofsb.愚弄某人
10.C考查短语辨析句意康复后,他决定感谢那位治好他病的医生curesb.of治愈某人,强调结果;treat治疗,强调过程
11.D考查短语辨析句意他们告诉我在4月1号将有一次测验,我真傻居然相信了fallfor上……的当,受……的骗;fallinto陷入;falldown倒下,失败;falloff下降
12.C考查动词词义辨析句意当遇到问题时,孩子们应该学会向老师或家长咨询consult咨询,请教;bine联合;receive收到;represent代表
13.B句意这项工程旨在帮助失业的年轻人beaimedat目的是,旨在;aimtodosth.打算做某事;forthepurposeof为了……目的
14.A考查词义辨析句意你是IT行业的专家,对于最新的发展你有什么评论吗?ment评论;mand命令;word单词,话语,消息;thought思想,思考
15.C考查同位语从句句意我们是否有足够的钱进行研究这一问题在会议上被提了出来空格后wehadenoughmoneyforourresearch为问题的内容,构成了同位关系,结合句意可知,whether符合句意
16.B考查动词辨析句意那个推销员说服了我买他的MP4,但现在不能用了advisesb.todosth.建议某人做某事;persuadesb.todosth.说服某人做某事;prefersb.todosth.宁愿某人做某事;expectsb.todosth.期待某人做某事
17.A考查动词辨析句意如果她不想去,你说什么也不能劝服她persuade劝服;promise许诺;invite邀请;support支持,赡养由句意可知选A
18.B考查短语辨析句意尽管他从来不参加电视节目,但他很受人们欢迎evenif虽然,即使;eversince自那时以来;asif似乎,好像;nowthat既然,由于
19.A考查连词句意——看看那些乌云!——别担心即使下雨,我们仍然会玩得很开心evenif虽然,即使;asthough好像,仿佛;incase以防;ifonly要是……就好了
20.D句意我姑姑骗我给她做了晚饭foolsb.intodoingsth.欺骗某人做某事
21.C句意在三周的治疗后,医生成功地治愈了我的头痛第一空为名词,且表治疗的过程,故treatment正确;第二空为动词,意为“治愈”,curesb.ofsth.治愈某人的疾病
22.C考查词义辨析句意我不能评论你的决定,但你最好在开工之前再考虑考虑menton对……评论speak讲话;explain解释;study学习
23.D考查短语搭配句意在4月1号,西方人喜欢相互捉弄,但是他们确保没有人受到伤害playtricksonsb.捉弄,戏弄某人
24.D考查短语辨析句意当老师说班里有个懒惰的男孩时,他针对的是约翰从句用的是过去时,主句也应用过去时,应从B、D两项中选择;aimat意为“针对,目的在于”,故选D
25.Bdealwith/dowith处理,dealwith与how搭配;dowith与what搭
26.D考查介词短语句意为了惠及全民,中国一直在推动公共医疗改革inchargeof负责,管理;forthepurposeof为了……的目的;inhonorof纪念;forthebenefitof为了……的好处故选D
27.C考查动词词义辨析句意他晋升为经理的消息真的让我们感到吃惊improve提高,改善;protest抗议;promote提升,晋升;lift举起
28.A考查短语搭配句意专家们就如何减少地震造成的损失相互商量consultwithsb.about/onsth.就某事和某人商量
29.D考查让步状语从句句意无论走到哪里,这个贫穷的年轻人都乐于接受他所能得到的任何帮助结合句意可知D项正确
30.C句意他受的教育如此之少以至于他不能找到工作education前有little修饰,故只能用so…that…引导结果状语从句,意为“如此……以至于……”
31.B句意不是每一位同学都在教室事实上,因为大雨,除了我之外还有很多同学迟到了notevery…表示部分否定;besides除……之外还有,故B项正确
32.B句意——作为一个有两个儿子的母亲,你是怎样保持苗条的身材的?——我在体育馆锻炼很多年了由句意及时间状语foryears可知这一动作发生在过去,并且延续到现在,并有可能继续下去,故排除A、C两项workout锻炼身体;workon从事于
五、
1.B细节理解题由第一段中IntheMiddleAgesmerchantsemployed“towncriers”toreadpublicmessagesaloudtopromotetheirgoods.可知B项正确
2.A词义猜测题承接上文TheLondonGazettewasthefirstnewspapertosetasideaplacejustforadvertising.可知A项正确
3.D细节理解题由第三段中Adwriterswerestartingtopaymoreattentiontothedesignoftheadtext.可知D项正确
4.A主旨大意题文章按时间顺序介绍了广告发展的过程。