文本内容:
2019-2020年高中英语《unit1Project》教案牛津版必修4Reading
1.Let’sreadthehandout‘Howdoyoubuildanadcampaign’Trytofindoutthemainideaofeachparagraph.Paragraph1thedefinitionofanadcampaignParagraph2thetargetaudienceandhowtodeterminethetargetaudienceParagraph3whattheadcampaignsaysParagraph4howtoreachtheaudiencegoalandtargetaudience.3WhydoyouneedtoresearchyouraudienceBecausetherightmessageneedstobecreatedforrightpeople.4WhatshouldyouradvertisingcampaignbebasedonMainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.
3.Pleasefindoutthewritingfeaturesinahandoutsothatwewillknowhowtodesignourown.Thewritingfeaturesofahandoutinclude:briefintroductionofsubjectsupportingdetailsconclusionDevelopinganadcampaignPlanningIt’stimetoworkinsmallgroups.Youaretodiscusswhichofthesubjectsyouareinterestedinandchooseoneforyouradcampaign.ProducingNowyoueachputwhatyouhavewrittentogetherandaddlogosproofreadyouradcampaignproposalandcorrectmistakesifany.PresentingAtlengthpresentyouradcampaigntothewholeclassbytakingturnstoexplainwhyyouchoosethetopic.Everyoneineachgroupshouldhaveachancetospeak.Anddisplaythelogosandsloganfortherestoftheclasstosee.Youcanhangthemonthewallsintheclassroom.Pleasedowritingonpage91inworkbookasyourhomework.Theexercisewillhelpyoupractisesomewordsphrasesandpatternsinthisunit.AnswersWritingPartBpage91Mon15Sep.Ihadaverybadexperiencetoday.WhenIwenttotownyesterdaymorningIsawanadvertisementinfrontofashopsayingthatcameraswereonsaleforonly20yuaneach.TruetotheadvertisementthingswerereallycheapintheshopIboughtacameraandtworollsoffilm.ThenImadeseveralcallstomyfriendsinvitingthemtogototheparktotakesomepictures.Intheparkwehadaverygoodtimeandtookalotofpictures.ThenIsentthefilmstoashoptobedeveloped.WhenIwenttocollectmyphotosthismorninghoweverIgotabigsurprise.Theytoldmethatnoneofmyphotoscameoutbecausethecameracouldnottakegoodpictures.IthoughtIwasgettingabargainfor20yuanbutIshouldhavejustkeptmymoney.。