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2019-2020年高考英语unit5Gettingthemessage复习教案新人教版AteachingplanTeachingaims:
1. Toimprovethestudents’abilitiesofskimmingscanningthroughreadingactivities.
2. Togetthestudentstolearnsomeknowledgeaboutadvertising.
3. Togetthestudentstodevelopcriticalthinkingaboutadsaroundus.Teachingimportantpoints:Howtoevaluateadvertisingandadvertisements.Teachingdifficultpoints:Thedefinitionprincipleandfunctionsofadvertising.Teachingmethods:
1. Skimmingmethod;
2. Task-basedmethod;
3. Discussionmethod.Teachingaids:Amultimediacourse.Teachingprocedures:Step
1.GreetingsThepurposeofthisprocessistoorganizethestudentstobereadyforclassquickly.Step
2.PresentationThisactivityisdesignedtohelpthestudentshaveabetterunderstandingofadssothattheymayfeeleasytounderstandthemeaningofthetext.WiththedevelopmentofmarketeconomyadshavebeeanimportantfeatureinTVradioandnewspaperindustry.DoyoudependonadsDoyouthinktheyaregoodforpeopleWhataretheirfunctionsAndwhatattitudeshouldwehavetowardsadvertisingandadvertisementsTodaylet’slearnthewholetextofADVERTISING.Step
3.Fastreading
1. Scanthetextandanswerthefollowingquestions.Thisstepisdesignedtotrainthestudentstofindtherelatedanswersofsomequestionsquickly.1 WherecanwefindadsAnswer:Wecanfindadsalmosteverywhere.2 DopeoplereacttoadsinthesamewayAnswer:Notheydon’t.
3.ArealltheadvertisementshelpfultopeopleNotheyaren’t.
2. Skimthetextandtrytofindthetopicsentenceofeachparagraph.Thepurposeofthisactivityistohelpthestudentsknowhowadvertisingisillustratedinthetext.Thetopicsentenceisusedtosummarizethemainideaoftheparagraphorthewholepassage.Itusuallyfallsatthebeginningorendoftheparagraph.Sowhenwereadapassagewe’dbetterpaymoreattentiontothefirstparagraphorthefirstsentence.Inthistexttopicsentencecanbefoundinmostparagraphs.Para.
1.Adscanbefoundalmosteverywhere.Para.
2.Peoplereacttotheadvertisementsindifferentways.Para.
3.Thebasicprincipleofadvertisementsistoinfluencecustomers’choices.Para.
4.Adshelppaniesandcustomersinavarietyofways.Para.
5.Themostimportantfunctionofadvertisingistointroducenewproducts.Para.
6.Governmentsandotherorganisationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.Para.
7.Customersshouldbecarefulofillegalads.Para.
8.Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices.Step
4.CarefulreadingThisstepisdesignedtogetthestudentstoreadthetextcarefullytofindoutmoredetailsaboutthewholetext.Listenandtellwhetherthefollowingstatementsaretrueorfalse.Afterlisteningdividethestudentsintofourgroupsandthenhavediscussion.Thenhaveapetition.
1.Thedevelopmentofradiotelevisionandothermediahasnotgonehandinhandwiththedevelopmentofadvertising.F
2.Peoplerespondtoadsindifferentways.T
3.paniesuseadstoinfluencecustomersbyintroducingabrandnametopotentialcustomers.T
4. Frequentadvertisingincreasestheproductsalesandincreasestheproductprice.F
5. Alladsareusedtopromoteaproductortoincreaseapany’ssales.F
6. Somenon-profitorganizationsusetheadvertisingtechniquestospreadknowledgechangeattitudesandimprovesociety.T
7. Peopleshouldnotbelievewhatanadsaysasitmayhavesomehiddeninformation.T
8. Weshouldbecarefulanddistinguishbetweenfictionandfactswhenwereadads.TAnswerthefollowingquestions.DividethestudentsintofourgroupsandletthemdiscussthequestionsThenasktwopairstothefrontoneactingasaninterviewertheotherinterviewee.Thatistosayoneaskstheotheranswers.
1. HowdopeoplereacttoadsSomepeoplefindadsusefulandentertaining;Othersthinkthattheyareannoying.
2. HowdoadshelpconsumersandpaniesAdscanmakethepaniesincreaseproductsaleswhichmayleadtothereducingofthepriceanditcanalsohelpthecustomerschooseamongallavailableproducts.
3. InwhatwaysdoadsintroducenewproductsTruthfuladsprovidegoodinformationthatcustomersneed;Byexplainingthefeaturesfunctionsandcostsofaproductorserviceadsalsoallowcustomerstoparepricesandquality;Armedwithfactsandfigurescustomersarebettertodealwithsomeargumentsgivenbyasalesmanorsaleswoman.
4. Whyarealladsnotusedtopromoteaproductortoincreaseapany’sprofitBecausesomeadsaimtospreadknowledgechangeattitudesandimprovesociety.
5. HowcanweprotectourselvesfrommisleadingadsWeshouldbecarefulwhenreadingadsdistinguishbetweenfictionandfactsandmakesmartchoices.Step
5.DiscussionThisstepistotrainthestudentstoexpresstheirownattitudestowardsads.Thestudentsareencouragedtocriticalonads.Givethestudentssomeminutestodiscuss.
1. What’syourattitudetowardsadvertisementsinourlifeA.
1. Provideinformationaboutthelatestproducts.
2. Increaseproductsales.
3. Reducethepricesofproducts.……B.
1. Misleadcustomersorcheatthemofmoney.
2. Givefalseinformation.
3. TaketoomuchtimeorspaceonTV.……
2. Howtofindinformationthatmaynotbetruthfulinanad
1. Weshouldalwayskeepaneyeoutfor“hiddeninformation”.
2. Lookatsmallprintorcolours.
3. Seethepicturesaretrueorfalse.
4. Learntoanalyseads.Step
6.WritingThisstepistotrainthestudentswritingability.Makeupanadforourschool.Theadshouldbecatchyandconveyapositivemessageoridea.Step
7.ConcludingThisstepistosummarizethemaincontentlearnedinthisclass.Todaywe’velearnedthewholetextofadvertising.Inthisclasswe’velearnedhowadvertisingworksandhowadsaffectpaniesandcustomers.We’vealsolearnedweshouldbecarefulwhenreadingads.Step
8.HomeworkThisstepistogetthestudentstogooverthemateriallearnedinthisclassandstrengthentheirbasicabilities.
1. Readthetextagainandagaintillfluently.
2. Finishmakingupanadforourschool.。