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Unit2TheUnitedKingdomⅠ.阅读理解ABringanygroupofbusinessownersormanagerstogether,askthemthebestwaytopromotetheirorganizations,andyoullgetdifferentanswers.Thatesasnosurprise.Whenitestopromotingabusiness,tryingtofindthesinglechoiceisrarelywise.Youllseebusinessownersandmanagerstryradioadvertising.Whenthatdoesntproducetheresultstheywant,theyllchangetosendingdirectmail.Whenthatdoesntcreateajumpinsales,theyllbuyTVmercials.Whenthatfallsshortoftheirexpectations,theylltryanewonlinestrategy...anditgoesonandon.Formostpanies,thebestapproachisamixofdifferentchannels,organizedinwaysthatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors,includingthepanyitself,itsaudience,themessagebeingconveyed,theenvironment,andmanymore.JustthatradioworkedwellforapanyslasteffortdoesntmeanthatTVadvertisingwouldntbeabetterchoicethistime.Ormaybetherightchannelisdirectmail.Theresnosimpleanswer,becausetherearesomanyvariables.Ifyouraudienceisbroad,thenmayberadioornewspaperadvertisingistherightchoice.Ifyouretargetingacarefullydefinedgroupsuchasformercustomers,directmailoremailwillprobablyperformbetter.Therearetwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthepanysneeds,becauseitjustdoesntexist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness,youneedtodomorethanalittlelearning.Youllreallyneedtounderstandyourcustomers,yourmarketplace,yourpetitors,andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation,butnotanother.[语篇解读] 本文为一篇说明文作者介绍了公司常用的促销策略1.AccordingtoParagraph1,thereareno.A.cheapads B.unsuccessfuladsC.perfectadsD.allpurposeads解析推理判断题根据第一段可知,如果把公司老板或经理们聚在一起问他们促销的最佳方法,他们会有不同的答案这不足为奇为了达到他们预想的促销效果,公司不断采取不同的方式做广告由此可推出没有完美的广告,故答案为C项答案C2.WhatisthebestwaytopromoteabusinessA.Usingachannelthatservesallofyourbudget.B.Puttingadsonvariouschannelsatthesametime.C.Creatinganadthatappealstoallyourcustomers.D.Advertisingonachannelavailabletoconsumers.解析事实细节题根据第二段第一句可知促销的最好方法是同时使用不同的方式做广告故答案为B项答案B3.Whenitestochoosinganadforabusiness,weshould.A.stayawayfromTVadvertisingB.chooseitbasedonthespecificsituationC.advertiseontheradiooronthenewspaperD.chooseitaccordingtoyourcustomersbudget解析推理判断题根据第三段可推知在选择广告形式时要具体情况具体分析,不能一概而论故答案为B项答案B4.Beforedecidingonamarketingchannel,youneedto.A.askforyourcustomersadviceB.paredifferentadvertisingC.realizetheproblemswithyourbusinessD.makeresearchonallrelatedfactors解析推理判断题根据第二段第二句及最后一段第
三、四句可推知在决定营销方式前,要对所有相关要素进行研究,故答案为D项其他选项均未被提及,故被排除答案DBCryingisthesignoftherawestofhumanemotions.Wecrywhenwecantholdinsidewhatwefeelanymore.Wecrywhenwereatourbest,andwhenwereatourworst.Bytheway,Imeanallofus.Menincluded.Butweneverseeothermencry.Innowesternculturehasiteverbeenacceptableformentoshed流泪morethanasingletear,andeventhenitsreservedforgrandvictories,defeatsanddeaths.Dutchresearchsuggeststhatwomencrybetweenthreeandfivetimesmorethanmen.Generallymenandwomencryoverthesamethings—deaths,breakupsandhomesickness,primarily,butresearchersbelievethatmencrymoreoftenthanwomenwhenitestopositiveevents.IwanttoadmitImabitofacryer.However,havingneverreallyexperienceddeathsinmylife,afewweeksagoIexperiencedwhatitmeanstoreally,truly,pourmyheartoutintears.See,mydog—and24/7panion—waskilledbyacarrightoutsidemyhouse.Beingawitnesstothispainfuleventleftmeinshockforagoodhour,butthenthefloodgatesopened.Overthenext48hours,Imighthavecried20times.OnceortwiceIcrouched蹲onthefloorwithmyheadinmyhandsandtearsweretheonlyoutlet.ItissuggestedinthebookAdultCrying ABiopsychosocialApproachthattherescertainpleasureincrying.Ithelpseasestresswhenthereisnootherwaytoexpressourselves.Inthosedaysaftermydogsdeath,Irememberthinking,“Ivegottostopthiscrying”.Itfeltunmanly.Itfeltlikeasignofweakness.Ivesincerealisedthattearsareforeverybody;theyrenotgenderspecific.Theyshowwehavesympathy,allowustogetridofstressandjustfeel.[语篇解读] 本文是一篇夹叙夹议文作者的狗遭遇车祸,作者痛哭不已,伤心欲绝后来作者意识到哭泣是释放压力的一种方式5.WhatdoesthefirstparagraphmainlytalkaboutA.Cryingisarawhumanemotion.B.Cryingisanemotionbeyondcontrol.C.Cryingisanemotionshowingsadness.D.Cryingisanemotionshowinghappiness.解析段落大意题通读该段可知,该段第一句“Cryingisthesignoftherawestofhumanemotions.”为该段的主题句结合该段其他内容可知,该段主要论述“哭泣是人类最自然的情感流露”,故A项正确答案A6.WhatsthedifferencebetweenmenandwomenincryingaccordingtoDutchresearchA.Theycryoverdifferentmatters.B.Theycryatdifferenttimesoflife.C.Womencrymoreoftenoverdeaths.D.Menaremorelikelytohavetearsofjoy.解析细节理解题由题干关键词“Dutchresearch”定位至第二段,根据第二段的“butresearchersbelievethatmencrymoreoftenthanwomenwhenitestopositiveevents.”可知,男女哭泣的区别是男人对于积极事物的哭泣频率要比女人高,故D项正确答案D7.WhatdidtheauthorthinkofhiscryingoverhisdogsdeathA.Asignofstrength.B.Asignofweakness.C.Behaviorofbeingwomanish.D.Awayofreducingemotionalstress.解析细节理解题根据第六段,尤其是最后一句“Theyshowwehavesympathy,allowustogetridofstressandjustfeel.”可知,作者意识到哭泣是减轻情感压力的方式,故D项正确答案D8.WhatsthebesttitleforthetextA.Men,nevercrylikewomenB.Men,itsOKtocrysometimesC.CryingsolvespsychologicalproblemsD.Cryingexplainsdifferencesbetweenmenandwomen解析标题归纳题通读全文可知,作者首先指出哭泣是人类最自然的情感流露,接着作者又以亲身经历点明主题——哭泣无性别之分,可以缓解压力由此可知,B项“男人哭泣也无妨”概括了文章主旨适合做文章标题答案BⅡ.完形填空TenyearoldRileyChristensenandhermother,Lynn,satinfrontofthefamilyputer,checkingoutmodelsandpricesofbikes.“Lets1oneoutforDadsbirthdaypresent,”Lynnsuggestedtoherdaughter.AsRileysurfedthehomepageoftheBikeRack,a2intheirtowncaughthereye.Sheclickeditoutofcuriosity.The3toldhowBikeRackownerHalHoneymanhadcreatedanorganizationto4speciallyengineeredbicyclesforpeoplewithdisabilities.Italsoshowedthe5facesofthosewhowereridingthem,6Halsownson,whohadbeenbornwithcerebralpalsy脑瘫.“Imgoingto7abikeforoneofthosekids,”Rileytoldhermother.Twodayslater,sheshowedhermothera8shehadwrittenaskingfordonations.Lynnwasencouragedbyherdaughterseffort,9doubtsquicklycame.The10ofjustoneofthosespecialbikescouldbeasmuchas$
4000.Rileycouldneverraisethemoney.However,herletterwentoutto75relativesandfriends.Within3days,checksandcashbegan
11.Thenword12aboutRileys13,andasChristmasdrewnear,moreandmoredonationsrolledin.Theteen14raisedmorethan$12000,enoughtopayforthreebikes.LastChristmasEve,Rileydeliveredthebicyclestothreeofthe15disabledkids:Ava,JennyandRose.“Thisisthe16ChristmasIhaveeverhad,”saidAva.Sincethen,AvaandJennyhave17together.“WhenIride,Iliketogofast,getsweaty,andfeelthe18,”Jennysays.“SodoesAva.Sheridesthebikewithherarms,notherfeet,butshereallyfeelssheis
19.”Rileyis20tokeephercampaigngoingeveryholidayseason.“Iwantkidstofeelthewindintheirfaces,”shesays.[语篇解读] 本文为一篇记叙文本文讲述了10岁女孩儿RileyChristensen募集善款给残疾人买自行车的故事1.A.pick B.giveC.sellD.send解析根据上下文可知Lynn建议女儿为父亲的生日挑选礼物pickout精心挑选;giveout分发;sellout卖完;sendout发出答案A2.A.schoolB.buildingC.shopD.restaurant解析要在店铺shop里挑选生日礼物,故答案为C项答案C3.A.sightB.linkC.ideaD.model解析根据上文中的surfedthehomepage及clicked等,可知本空应为“链接”link答案B4.A.showB.chooseC.repairD.provide解析从下文可知车行老板HalHoneyman创建组织的目的是免费提供专门为残疾人设计的自行车show展示;choose选择;repair修理;provide提供答案D5.A.sadB.specialC.happyD.beautiful解析残疾人能骑上专门为自己设计的自行车一定会非常高兴happy答案C6.A.exceptB.withoutC.concerningD.including解析其中包括Hal患先天性脑瘫的儿子except不包括;without没有;concerning关于,就……而言;including包括答案D7.A.buyB.findC.keepD.design解析受到网站内容的启发,Riley决定也给一名残疾孩子买一辆那种自行车buy买;find发现;keep保留;design设计答案A8.A.signB.letterC.bookD.picture解析根据下文的“However,herletterwentoutto75relativesandfriends.”可知答案答案B9.A.butB.soC.ifD.as解析前后为转折关系,故答案为but答案A10.A.orderB.needC.costD.account解析根据“asmuchas$4000”可知本题答案为cost答案C11.A.movingB.arrivingC.droppingD.disappearing解析3天之内,支票和现金就到了move移动;arrive到达;drop下降;disappear消失答案B12.A.gotoutB.gotinC.gotaroundD.gotoff解析后来有关Riley的消息就传开了getout离开,出去;getin收获;getaround消息传开;getoff脱下,下车答案C13.A.campaignB.lifeC.dreamD.feeling解析根据最后一段中的“campaign”可知答案答案A14.A.patientlyB.willinglyC.especiallyD.eventually解析最终这个十多岁的孩子募集到了12000多美元,足以买3辆自行车patiently耐心地;willingly乐意地;especially尤其;eventually最终答案D15.A.luckyB.lovelyC.cleverD.honest解析得到资助的3名残疾孩子是幸运的luckylucky幸运的;lovely可爱的;clever聪明的;honest诚实的答案A16.A.funniestB.heaviestC.biggestD.best解析Ava说“这是我有生以来度过的最好的圣诞节”funniest最可笑的;heaviest最沉重的;biggest最大的;best最好的答案D17.A.riddenB.helpedC.livedD.studied解析根据常识及下句中的“ride”可知答案为A项答案A18.A.warmthB.powerC.breezeD.sound解析warmth温暖;power权力;breeze微风;sound声音答案C19.A.smilingB.flyingC.cryingD.changing解析Ava骑自行车时,用的是双臂而非双脚,可她却感觉像在飞smile微笑;fly飞翔;cry大哭;change改变答案B20.A.aimedB.allowedC.determinedD.forced解析bedeterminedtodosth.决定做某事答案CⅢ.短文改错WhenMr.Millwasyoung,hispurposeinlearningwastobeteacher.Nowheisalearningprofessor.Onemorning,Mr.Millhadhadsomeporkandlemonteaasbreakfast.Thenheputsonhisleatherglovetogototheclassroom.Heleanedonthechairbutbeganhislectureatleisure.Heexplainedthelegalrightsofpeopleforalongtime.Nothingwasleftout.Thetopiclentitselftodiscussion.Beforediscussion,thestudentscametounderstanditselfatlast.Beforetheclasswereover,Mr.Millaskedthestudentsiftheywerefreelythesedays.Hesuggestedtheyreadatleastonebookonthelegalrights.答案WhenMr.Millwasyoung,hispurposeinlearningwastobeteacher.Nowheisaprofessor.Onemorning,Mr.Millhadsomeporkandlemonteaasbreakfast.Thenheonhisleathertogototheclassroom.Heleanedonthechairbeganhislectureatleisure.Heexplainedthelegalrightsofpeopleforalongtime.Nothingwasleftout.Thetopiclentitselftodiscussion.discussion,thestudentscametounderstandatlast.Beforetheclassover,Mr.Millaskedthestudentsiftheywerethesedays.Hesuggestedtheyreadatleastonebookonthelegalrights.。