还剩14页未读,继续阅读
本资源只提供10页预览,全部文档请下载后查看!喜欢就下载吧,查找使用更方便
文本内容:
杨启宁商务英语教学看来电大系统的英语教师们在商务英语教学方__累了很多经验,希望大家能踊跃参加讨论,介绍自己的宝贵经验!杨启宁Hopesomeonecanjoinus.李艳勤Iiwouldliketojoinin whatshouldIido刘世伟Ithinkwecanbenefitfromthisdiscussion.杨启宁第一章与第二章 学习过本课程的学生经常对于这两章的内容感到不好把握,认为这两章内容太细了,概念又多,是在难以抓住学习重点 第一章介绍了交际的定义,___人类要有交际活动?交际活动中重要参与者都是谁?他们怎样进行交际活动? 这样捋一下,对于理解学习内容是否有帮助?杨启宁欢迎评论!李艳勤交际的定义是不是最好都记下呢? 王姣如果人与人这间没有了交流,你能想象得到这个世界会变成什么样吗?刘世伟Thankyouforyoursum__ry.周可宝是的,现在的学生比原来很不一样,很多学生比较浮躁,上课的时候只要要考试重点,我们有时候真是__为力呵呵杨启宁第
三、
四、
五、六章 接下来的这四章的教学内容都是有关商务交际活动中的具体技能曾经有同学问过,___这么多写作的内容?殊不知,写作,尤其是写出复合规范的商务文体,这是交际活动中最为重要的一项技能俗话说,口说无凭,尤其是涉及经济利益的商务活动,更需要用载体记录 E-__il的写作,___的写作,商务信函的写作,会议文件的写作,都是商务活动中最基本的技能,也是我们在学习中要掌握的技能杨启宁这部分内容难点在哪儿呢?李艳勤用英文写!! 还有那些格式.周可宝杨老师的准备很充分,觉得这样的讨论对于__学习要点很有帮助刘世伟商务交际英语
(1)的网上资源 杨老师,您好商务交际英语
(1)的网上资源有哪些?能否介绍一下?周可宝Youcanjustgotothecoursesiteandopenthelinksasyouwant.杨启宁Welcome!ThisafternoonwearegoingtotalkaboutEnglishCommunicationforColleges.Welcomeeveryonetojoinus.周可宝todaysscheduleisbusy.weh__eso__nycoursesatthesametimetocomunicate.杨启宁Youareright.Hopeyoucancopewith.周小梁ProfessorYangImsorryImlate.Itriedto__keit.杨启宁Youarewelcome!周小梁TobefrankIthinkthe__terialsforpreparingforfinalexamsareneededdesperately.周小梁Imeanforustheprovincialandmunicipaluniversites.周小梁SoImheretoaskforyourhelpprofessorYang.周小梁SoImheretoaskforyourhelpprofessorYang.杨启宁周老师您能将贵校学生的学习难点介绍一下吗? 可以发新帖周小梁还是在这个帖子下吧学生反映
一、部分词汇比较专业;
二、考试涉及细节导致学生认为课文内容量大;
三、部分章节不适用周小梁Sorry,“适用”shouldbe实用“杨启宁学生意见很好 顺便问一下,周老师,您的学生上网利用本课程的其他媒体资源吗?周小梁有部分学生在用,不过人数比较少这门课,学生还是比较喜欢来上面授课网上资源,我自己也只用过05年1月份到07年7月份的__周小梁尽管期末考卷涉及教材的内容不少于60%,但由于种种原因,学生要想及格也还是有些困难,当然,并非针对刻苦的学生而言,只是我们的学生,大部分都还需要努力!杨启宁要鼓励学生多上网,多看网上录像课,IP课,直播课,会有很大帮助另外,__挂在网上?__电大没有挂过周小梁这门课通常是安排在二年级学的,学生已经没有一年级那么听话了,或者我是第一次带这门课,我做得得不够,总之,学生认为我这门课是最难通过的课__我是在我们省电大__上下载的,省校也有这门课程负责的老师,她整理的不过很不幸的是,真题似乎没有用杨启宁试题中,学生感觉最难的是哪一部分?周小梁其实对学生来说,有复习资料的就不难,没有复习资料的,就都难,哎,原谅我的直白杨启宁周老师 学生在做试题的过程中,认为最难的部分是什么?周小梁单纯从做题的角度出发,是写作第一二部分,由于我上课讲得比较细,大家觉得问题不大,阅读理解和翻译部分大家都能写点东西,写作部分占的分值比较大,一个格式,一个基本功,学生掌握得都不太好周小梁杨老师,我准备开会去了,谢谢您的指导!我能不能给您发邮件?杨启宁谢谢你的参加!欢迎你给我发邮件再见!杨启宁本学期的主要学习内容 本课程的文字主教材是《商务交际英语》(上)和练习册(上)这两本文字教材由美国引进,在__电大出版社出版,迄今为止已经出版了近4万册 文字教材配有录像教材,为英语基础差的同学提供了汉语解释 本课程还配有IP课,电视课,以及网上__材料 希望同学们和老师们能够有效利用这些教学资源,学习效果维持在最佳状态周可宝这套教材的确很好,我们成招学生也使用了,反映不错杨启宁Thanks!杨启宁期末复习从何着手? 首先要问问自己是否通读了主教材?是否完成了练习册作业? 熟悉了主教材的教学内容,有助于同学们归纳总结重难点内容 期末考试按照“课程考核说明”,要“重点测试学生用英语进行商务交际的基本能力学生应掌握适应不同商务交际目的和不同场合的正确的书面交际的基本技能;能通过阅读获得主要的商务信息;并能进行英译汉段落翻译;用英语写作不同的商务文体”周可宝建议采用开卷考试我们省成招也有这门课,使用的教材也是一样的,我们采用开卷考试杨启宁小周,开卷考试?你们自己命题?文彦支持周老师的开卷考试!杨启宁命题原则和__结构 命题原则 根据教材所涵盖的有关题目,交际功能以及与教材难度相当的语言材料命题,涉及教材的内容不少于60% __结构 考试部分考试内容考试题型分值时间 一基础知识选择填空10分5分钟 二基础知识正误判断10分5分钟 三阅读理解根据短文回答问题20分20分钟 四翻译英译汉20分20分钟 五写作商务英语写作40分40分钟周可宝好像与往年没有什么变化这样好,少折腾才是真杨启宁是的,最近一段时间之内,考试题型不会有变化文彦希望湖南电大开放直属分校商务英语1能组织考前期末复习面授课因为这个学期没有开课.杨启宁模拟__ I.MULTIPLECHOI__(10小题,每小题1分,共10分) Choosetheletterindicatingthebestchoi__tocompleteeachsenten__oranswereachquestion:
1.Inthecommunicationpro__sswhichofthefollowingisa__jorresponsibilityofthere__iver a.____yzingthesender b.readingeffectively c.assessingthemessage’senviro__ent d.writinganimmediatereply
2.Whichofthefollowingshouldbeusedforamessagethatistoprovideinfor__tionforagroupofpeoplesomeareinsidethecompanyandsomeareoutside a.aletter b.amemorandum c.areport d.anyoftheabovecouldbecorrectlyused
3.Whichofthefollowingisacharacteristicofaneffectiveworkteam a.Teammembersarecommittedtotheteamanditsgoals. b.Teammembersareallwellacquaintedwitheachotherpriortoworkingtogether. c.Theteamgetscompletesupportfromalllevelsof__nagement. d.Newteammembersregularlyjointheteamasotherteammembersdropout.
4.Whatistheo__ectiveofamessagethatasksforinfor__tionaboutaproduct a.Toinform b.Torequest c.Torecord d.Topersuade
5.Whichofthefollowingstatementspromotesgoodwillbyusingcourteouswords a.Returnyourmoneyintheenvelopeprovided. b.Iwantmymoneybackbecauseyoudidn’tsendtheproductIrequested. c.You__deanerroronmyfinancialstatement. d.Perhapsyouoverlookedlastmonth’sstatementasyouraccountispastdue.
6.Theendoftheminutesshouldshowthesignatureof____. a.thepersonwhopresidedoverthemeeting b.thepersonwhosentouttheagenda c.thepersonwhorecordedtheminutes d.thepersonwhoheadsthecompany
7.Theheadingofamemointraditionalfor__tconsistsof____. a.TOFROMDATEandTOPIClines b.TOFROMDATEandSU__ECTlines c.TOFROMDATEandDISTRIBUTIONlines d.TOFROMSU__ECTandDISTRIBUTIONlines
8.Whichofthefollowingwouldbethebestbeginningforanacknowledgment a.Thankyouforyourorder.Yourbusinessissin__relyappreciated. b.HereatABCCompanywesin__relyappreciateyourbusiness. c.Yourlettercametometoday. d.Ire__ivedyourorderfor15speakersets.
9.Whichofthefollowingshouldbepartofaninfor__tionalreport a.facts. b.conclusions c.recommendations d.alloftheabove
10.Whichofthefollowingisasupplementarypartofafor__lreport a.executiveabstract b.bibliography c.tableofcontents d.alloftheabove II.TRUE/FALSE(10小题,每小题1分,共10分) WriteaTinthespa__providedifthestatementistrue.WriteanFinthespa__ifthestatementisfalse.Yourjudgmentshouldbebasedonyourunderstandingofthecoursebook. T/F ______
11.Softwarethatiseasytouseisdescribedasuserfriendly. ______
12.Usingabbreviationshelpskeepmessagesshortandtherefore__kesthemmoreunderstandableforsomeonewhodoesnotspeakorreadEnglishfluently. ______
13.Wordpro__ssingisthesameasinfor__tionpro__ssing. ______
14.Thedirect-indirectorderisbestwhenthewriterhasbothpositiveandnegativemessagestocommunicate. ______
15.Thelanguageinbusinessconversationsisalwaysmorefor__lthanthelanguageusedinotherconversations. ______
16.Thehardcopyofamemoore-__ilissometimesfiledandlaterretrievedtoprovidearecordofaspecificdecision. ______
17.Claimlettersaredesignedtobenegativelettersbecausetheymustpersuadethere__ivertodowhatthesenderwants. ______
18.Forthereasonsofthenegativemessagetobeeffectivetheymustbesender-oriented. ______
19.Ahypothesisisapossibleexplanationofaproblem. ______
20.Bothamemooftran__ittalandaletteroftran__ittalcanbeusedforinfor__lreports. IIIREADINGCOMPREHENSION(10小题,每小题2分,共20分) Readthefollowingtwopassagesandanswerthequestions. PassageOne: Speedefficiencyandtime.Intheworldofbusinessthesecon__ptsareinescapable.Customersde__ndfasterandbetterservi__.__nagersde__ndmorefromtheiremployeesinlesstime.Butarespeedandefficiencyreallywhattheywant Aswithanythingtherearetradeoffs权衡.Morespeedoftenbringshighercosts.Moreefficiencyoftenleadstolessdirectcontactwithcustomers.Asthesayinggoes“Becarefulofwhatyouaskfor;you__ygetit.” Wespokere__ntlywitha__nagerata__nufacturingcompanywhohadjustfinishedayear-long____ysisonhowdecreasingdeliverytimetotheircustomersledtoincreasedcustomercomplaints.Overan18-monthperiodtheyhadsuc__ssfullyloweredthetimeshipmentstooktogettothecustomer.Whatthe__nagerdiscoveredhoweverwasthatduringthose18monthsemployeesand__nagementweresocon__rnedwithtimereductionthatotherissuesfellbythewayside. Inhindsight后见之明,henowrecognizesthatthey__yh__ebeenabletoaccomplishbothgoalsatthesametime.Asaresultoftheirfocusondeliverytimecustomercomplaintsroseby35per__ntandsaleswereoffby20per__nt.Heattributesmuchofthatdecreasetotheone-goalfocus. Thecompanyisnowattemptingtolearnfromitsmistakesandtorebuildcustomerservi__whilekeepingdistributiontimeatitscurrentlevels.Theirexperien__teachesalessonthat__nyofusmightkeepinmind.
21.Speedefficiencyandtimeare a.importantforbothcustomersandcompanies. b.con__rnsofbusinessonly. c.importantatthe__nageriallevel.
22.How__nymonthsdidthestudylast a.Twelve b.Eighteen c.Thirtyfive
23.Whatmistakedidthecompany__ke a.Itcon__ntratedonbothtimeandservi__. b.Servi__wasnotconsideredasimportantastime. c.__rketingbecamethemostimportantfactor.
24.Customerservi__complaintsandsales a.initiallyrosebutthemfellsharply. b.bothfellsignificantly. c.movedinoppositedirections.
25.Whendidthe__nagerrealizetheimportan__ofcustomerservi__ a.Atthebeginningoftheproject. b.Aftertheproject. c.Inthemiddleoftheproject. PassageTwo: Technologyistheapplicationofknowledgetoproduction.Thankstomoderntechnologyweh__ebeenabletoincreasegreatlytheefficiencyofourworkfor__.New__chinesandnewmethodsh__ehelpedcutdowntimeandexpensewhileincreasingoveralloutput.Thishasmeantmoreproductionandhigherstandardofliving.FormostofusinAmericamoderntechnologyisthoughtofasthereasonwhyweh__ecarsandtelevisionsets.Howevertechnologyhasalsoincreasedtheamountoffood__ailabletousbymeansofmodernfarming__chineryandani__lbreedingtechniquesandhasextendedourlifespanviamedicaltechnology. Will__nkindcontinuetolivelongerandh__eahigherqualityoflifeInlargemeasuretheanswerdependsontechnologyandourabilitytouseitwisely.Ifwekeep__kingprogressasweh__eoverthepastfiftyyearstheanswerisdefinitelyyes.TheadvantageoftechnologydependsuponresearchanddevelopmentandthelateststatisticsshowthattheUnitedStatesiscontinuingtopumpbillionsofdollarsannuallyintosuchefforts.Sowhilewearerunningoutofsomescar__resour__swe__ywellfindtechnologicalsubstitutesfor__nyofthemthroughourresearchprograms. Thereforeinthefinal____ysisthethree__jorfactorsofproductionlandlaborandcapitalareallinfluen__dbytechnology.Whenweneednewskillsontechniquesinmedicinepeoplewillstartdevelopingnewtechnologytomeetthoseneeds.Asequipmentprovestobesloworinefficientnew__chineswillbeinvented.Technologyrespondstoourneedsinhelpingus__intainourstandardofliving.
26.Whichofthefollowingisthe__inideaofthepassage a.Moderntechnologyisthekeytotheimprovementoflivingstandard. b.Thethree__jorfactorsofproduction----landlaborandcapitalareinfluen__dbytechnology. c.Technologyistheresponsetoourneeds.
27.Theimprovementoftechnologyrelieson_____. a.carsandtelevision. b.researchanddevelopment c.people’slivingstandard
28.Whichofthefollowingisnottrueaboutnaturalresour__s a.Peoplearerunningoutofsomeresour__s. b.Naturalresour__sarelimitedandcannotmeettheneedsof__nkind. c.Weneednotworryaboutresour__s;technologycansolvealltheproblems.
29.Accordingtothepassagepeoplecanlivealonglifewiththehelpof____. a.Higherqualityoflife b.Medicaltechnology c.Modernfarming__chinery
30.Fromthepassagewecaninferthatthisarticleisprobably____. a.apartofintroductiontoAmericanbusiness b.followedbyapassageaboutfactorsofproduction c.bothaandb IV.TRANSLATION(4段短文,每段5分,共20分) TranslatethefollowingpassagesintoChinese:
31.Yourabilitytoestablishandbuildrelationshipsaffectseveryaspectofyourlife.Whetherinyoursocialacademicorprofessionallifethisabilitydeterminesthedepthofyourrelationshipswithyourfriendslovedonesfamilyclas__atesandcoworkers.
32.Memosaremessagesthatsupervisorsandpeerswillusetojudgeyouron-the-jobperfor__n__;thereforeusethemwithcare.Alsochoosecarefullythepeopletowhomyousendtheseinternaldocuments.Thecontentandtoneofyourmemosmustnotbeoffensivetoanyone.Knowinghowandwhentousememosiscriticaltosuc__ssinyourcareer.
33.Communicationisre__iver-oriented;thereforesendersshouldviewmessagesfromthere__iver’sperspective.Thisperspectivehelpsthesenderobtainthedesiredresponsefromthere__iver. 34.Thankyouforpostingtheannoun__mentforin__ntiveawardsinourdepartment.Iwouldliketoenterthecompetitionwithsomesuggestionsthatcouldincreaselineproductionbyperhapsasmuchas50per__nt.Pleaseletmeknowwhenwecangettogethertodiscusstheseideas.Thanks. V.WRITING(40分)
35.Accordingtothegivenfactsfor__tabusinessenvelope:10分 Thesender: Mr.Lynn__ckintoshSales__rketingDivisionofPreciseInstrumentsInc. 20237thStreetNewYorkNY10018 Tel:0202000000 Fax:0202000001 There__iver: Mr.AiZhiguo__nagingDirectorofOverseasTradingCo.Ltd. 2345XizangRoadShanghaiChina200010
36.Writeacorrectlylaidoutmemoaccordingtothefollowingsituation.10分 Youworkintheheadoffi__ofWoodGaragesUrbanRoadAltrunchamCheshireWA158BH.Theoffi____nagerisMr.FrancisD__is. Mr.D__isisrathercon__rnedthatthearrangementfortheannualstaffdinnerisnotfinalized.Heasksyoutotakeovertheorganization.Hesuggeststhatyousendamemotoallthesectionanddepartmentheadsremindingthemofthefunctionandaskingthemtoletyouknowwhoisgoingtoattendfromtheirsection/department. You__kethefollowinglistofpointstobeincluded: Dressinfor__l__art;partner/guestwelcome;RSVPby11__ylatest!;WhoiscomingAnyvegetarian/special___tsPla__:RoyalHotelRestaurant;7:30p.m.for8p.m.18__y;Mealfreepayforwine/drinks
37.Writealetteraccordingtothesituationbelowusingtheblockfor__tandopenpunctuation.20分 Situation:Youarethe__rketing__nageroftheExpert__rketingConsultants21BlackettStreetManchesterMC13PQ.Acompanywhich__nufacturesballoonscarryingadvertisingsloganshasaskedyoutoorganizeadisplayofitsproductsforoneweekinthelobbyofalocalhotel.Fromtheoffi__sofyour__rketingconsultancywritealettertothe__nagerofHotelGrande13ForceStreet__nchesterMC37NJ.Explainthatyouwouldliketorentaspa__inhishotellobby.Specifythesortofdisplaystandyouwouldliketoerectandotherne__ssarydetails.__keupanyinfor__tionne__ssaryforthisletter.杨启宁TeachingSuggestions
(1) CHAPTER1 COMMUNICATINGINYOURLIFE TeachingSuggestions
1.Toillustratehowthecommunicationpro__sscanbreakdownusethefollowingpro__dures: a.Asksixclassmemberstole__etheroomandre__infarenoughawaysothattheycannothearwhatistakingpla__intheclassroom. b.____theclassthatyouwillreadtwoparagraphsandthenasksomeonetorepeattheinfor__tionintheparagraphs.Readthefollowingparagraphstotheclass: *Formthementalhabitofcheckingyouralig__entwhenyouareinastandingposition.Leaningagainstthenearestwallwhenstandingandtalkingwithsomeoneistemptingbutthisattitudeprojectstheimpressionthatyouaretiredorweak.Insteadstandinarelaxed__nnerwithkneesslightlybentandfeetatanangle.Stayonyourfeet—youdon’tneedanyextrasupport. __oothgra__fulmovementwhilewalkingrequiresfirstgoodmusclestructureandsecondpracti__.Keepyourshouldersbackandyourheadup.Youdon’tneedtoexaminethegroundbeforeeachstep.Moveyourlegsfromthepelvicsocketsinafluidmotion.Yourheelshouldtouchthegroundfirst;thentransfertheweightacrossthearchtotheballofthefoot.Youshouldbeabletowalkastraightlinewithouttoeinginorout.Relaxyourarmsatyoursideswithaslightswingaccompanyingeachstride. c.Callinthefirstofthesixmemberswholefttheclassroom.Selectsomeonefromtheclasstorepeattheinfor__tionheorshehasjustheardtothepersonwhohasreturnedtheclassroom. d.Callinthesecondofthesixmemberswholefttheclassroom.H__ethefirstmemberwholefttheclassroomrepeattheinfor__tiontothesecondmember.Continuethispro__ssuntilallsixmemberswholefttheclassroomh__eheardtherepeatedinfor__tionintheparagraphs. e.Readtheparagraphsagainandcomparetheparagraphswiththesixthstudent’sversion.Askthesequestions: 1Whywerechanges__deinthecontent 2Howmuchinfor__tionwaslost 3Whydidthecommunicationpro__ssbreakdown ANSWER—Impossibletoremembereverythingandfaultysymbolselection. 4Whathappenstocommunicationsentorallythroughthelevelsinthehierarchyinanorganization ANSWER—Accuracywillbelost. Howcouldyouovercomethisproblem ANSWER—Sendthemessageinwriting—channelselectionisimportant. 点评 第一章“日常生活中的交际活动”,主要讲解了交际活动在您的工作和生活中的重要性;交际的理念,过程,影响交际活动的障碍等等 这里提供的教学建议,主要__本章的教学内容“交际过程”,设置了一场类似我国的一个传统小游戏“传话”,形象地为学生解释了影响准确和有效交际的因素,并借此活动点出了写作在交际活动中的重要性 在这个教学小方法中带“*”号的段落可以根据教学目的和学生的学习水平做相应的调换针对练习所给出的“ANSWER”仅作参考 这样的教学活动,或许可以为老师们的教学提供一种借鉴方法,起到“抛砖引玉”的作用老师们可以按照各地教学情况的不同,设计类似的教学活动,促进同学们的学习兴趣以更好地理解教学内容,并有效地获取宝贵知识希望各地电大讲授本门课程的老师能将你们的教学体会发表在网上,供大家__ TeachingSuggestions
(2) CHAPTER2 COMMUNICATINGINADIVERSEWORKPLA__ TeachingSuggestions
1.BeforestudentsbegintheirstudyofSection
2.2EffectiveCross-CulturalCommunicationhelpthemdiscoverwhattheyalreadyknowaboutcommunicatingwithpeoplefromothercultures.Posethisquestion:WhatdoyoudowhenyouspeaktosomeonewhosefirstlanguageisnotthesameasyourownH__estudentsconsiderwhatbarrierstocommunicationexistinsuchasituationandhowtheytrytoovercomethem. Extendthediscussionbeyondlanguagedifferen__stobasicculturaldifferen__s.Youmightstartthisportionofthediscussionbysimplyh__ingstudentslistwhatsomegeneralculturaldifferen__s__ybe.Ifstudentsh__eincorrectorinaccurateassumptionsdon’tne__ssarilycorrectthematthispoint.__kesurehoweverthatstudentsareonlyidentifyingdifferen__snot__kingjudgments.
2.InconnectionwithFigure2-3KeyPhrasesinElevenLanguagesassignstudentstoberesponsibleforfindingthecorrectpronunciationofthekeyphrasesfromonelanguage.Inadditionh__estudentsresearchothergreetingcustomsforthecultureconnectedwiththeirassignedlanguage.Figure2-2__ybeastartingpoint.Customs__yincludebowinghand-shakingcheek-kissingandsoon.AsYoustudySection
2.2h__eonestudentdemonstrateapropergreetingandanexchangeof“please”and“thankyou”eachday.You__ywanttoassignotherstudentstopresent“culturaltrivia”aboutagivenculturesothateachdayofclasshasaslightlydifferentfl__or.
3.BeforestudentsbegintheirstudyofSection
2.3seehow__nytypesofdiversitytheycannamefromtheirownexperien__.Ontheboardcreateawordweborspider__pwiththeworddiversityinthemiddle.You__ywritestudents’suggestionsorh__estudentsaddtheirown.Remindthemthattheyareidentifyingtypesofdiversitynotgroupsortypesofpeople.On__theweborspider__piscompletediscussthechallengesthatstudentsh__efa__dasaresultofworkingwithdiversepeople.PointoutthatSection
2.3__yhelpthemdealwithdiversitymoreeffectively. 点评 第二章“多元文化工作环境中的交际”,以美国工作场景为例,说明了21世纪的美国是一个多元文化的工作环境随着民族、宗教和____的不同,这种多元文化工作场景会越来越多 置身于这种多元文化工作环境中,需要学会怎样与不同国家中不同文化背景的人进行交流 这里提供的教学建议,针对本章的教学内容Section
2.2和
2.3设计了一些教学建议,供老师们参考 在最后一个小练习里,提到了“weborspider__p”法,这是英语教学法里用来练习词汇的一种基本方法老师们可以在课堂教学中使用这一方法,并起到“举一反三”作用 TeachingSuggestions
(5) CHAPTER5 WRITINGLETTERSTOYOURCLIENTS ANDCUSTOMERS TeachingSuggestions
1.Helpstudentsidentifysomeofthereasonsforsendingabusinessletter.Afewaretogainanewcustomertoselltoanexistingcustomertobuyfromasuppliertoconfirmasaleorapurchasetoexplainachangetoreplytoaninquiryandtorequestinfor__tion.
2.UseFIGURE5-1onpage135ofthecoursebooktodemonstratetheimportan__ofverticalspacing.Demonstratehowashortletterwouldlookwithone-inchside__rginsandwithtwo-inchside__rginsandproperspacing.Discusshowthecorrect__rginsandproperspacing.Discusshowthecorrect__rginsdependonthelengthoftheletter. 点评 第5章“给客户和顾客的信函”,详细解释了如何写作有效而符合规范的传达好消息好意愿和坏消息的信函在第1小结提供了三种常用的商务信函齐头式、改良齐头式和简化齐头式现在常用的商务信函采用简化齐头式英文信封的写法也需要注意第2小结解释了写作时要选择适合的排序法(含有中性和积极信息需多用直接法,含有负面信息的多用间接法第3小结说明了如何撰写含有中性和积极信息及含有负面信息的商务信函 本章的教学建议首先帮助学生明白___要发送商务信函,认识商务信函的种类每个人在生活中都有可能同时既是顾客或客户,又是为顾客或客户提供服务的人应尽量利用身边发生的__或一些实物来组织学生练习此类信函的写作,比如当您购物时,您或许买来的是不如意的商品,准备提出投诉,那么你的投诉信怎么写,才能有效呢?再比如,作为银行雇员,您负责的客户___已经__,那么,你的信怎么写才能既尊重顾客,又能维护银行的利益? 本章的教学活动还可借鉴第四章“___和____”所安排的教学建议刘世伟Yourpostsareconducivetothelearners.Ithinkthatlearnerscanbenefitfromyourposts. Thanksforyourinfor__tion.杨启宁今天的复习时间到了,谢谢!谢谢大家的参与!刘世伟您辛苦了,谢谢!。