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英翻中都是练习上的,中翻英只有一题不是练习上的2012-2013学年第一学期《商务英语》
(一)期末考试定于16周进行,考试范围Units
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6、9,考试题型如下PartIReadingComprehension:30%出自课外)PartIITranslatethefollowingsenten__sintoChinese:20%出自网上练习)PartIIIPutthefollowingsenten__sintoEnglish:20%出自网上练习和课本内容)PartIVBusinessWriting:30%出自课外)SectionA:Memo(___)10%SectionB:BusinessLetter商业信函20%商品交易会,摊位,连锁零售店,厂商,大量订购,净目录__,商业折扣,30天远期付款交单商务英语英翻中Unit
11.TheproblemhesaysisnotjustthatemployeesatBoeingthinkofothercountriesasbeingexotic.(P7)他认为,问题不仅仅在于波音公司的员工们认为其他国家有别于本国
2.Therearetoo__nyexamplesin__iationandothersectorsofwhathashappenedtocompaniesthath__etriedtodothat.在__以及其他部门,已经有太多例子表明,努力去完成全球化的公司所发生的事情
3.Itwouldnotrepeatearliermistakessuchasattemptingtoenterthetrainorboat-buildingbusiness.他不会重复早期的错误,如试图进入火车或轮船制造业
4.Heisimpressedhesaysbythewayinwhichoilcompaniesh__ebenefitedfromlosingnationali__ges.他说,石油公司通过失去国家形象而获利的方式令他印象深刻
5.RoyalDutch/Shellisanothergroupwhich__nagestopresentitselfasalacalcompanyinthecountriesinwhichitoperates.壳牌公司是另外一个集团,已成功地在其营运国家树立起当地公司的形象
6.Ascompaniesmovetowards‘remoteworking’theneedfortherighttoneofvoi__extendstoeveryleveloftheorganization.(P10)随着公司朝远程办公发展,对于正确语调的需求扩展到公司组织的每个层面Unit
21.Theaimoftheadvertisingcampaignistoenhan__brandawarenesssothatconsumersbecomemorefamiliarwithourcoffeeproducts.P15__攻势的目标是提升品牌意识,从而让顾客对我们的咖啡产品更熟悉
2.Volvosbrandi__geisthatofawell-engineeredup__rketsafecar.沃尔沃的品牌形象是动力强劲,保障安全,并适合高端市场的车
3.Abrandcanbeanameatermorasymbol.Itisusedtodifferentiateaproductfromcompetitionsproducts.品牌可以是一个名称,一个条款或者一个符号它用来将一个产品与其竞争产品区分开来
4.Brandsshouldaddvaluetoproducts.Itsasynergyeffectwherebyoneplusoneequalsthree.品牌应该为产品增加价值,这是一种相当于一加一等于三的综合效应
5.CalvinKleinistiredofpiracysaysAli__Rawsthornandhasstartedaglobaloffensiveagainstcounterfeiters.P16Ali__Rawsthorn说到CK已经疲于应对盗版,并且开展了全球性打击盗版行动
6.InthepastCalvinKleintookarelativelypassiveapproachtothecounterfeitproblem.在过去,CK公司采取了相对被动的方式解决盗版问题
7.Ithasincreaseditsinvestmentinadvertisingandrestructureditsli__nsingarrangementsbysigninglong-termdealswithpartnersforentireregionssuchasEuropeorAsiaratherthangivingli__nsingrightstoindividualcountries.CK公司在__方面增加了投资,并且通过和那些如欧亚等国签订__协议而重组其授权经营安排,而不是把销售经营权授予单个国家
8.Butassalesandbrandawarenessh__erisenCalvinKleinhasbecomeanincreasinglypopulartargetforAsianandEuropeancounterfeiters.但随着销售额上升和品牌意识的提高,CK公司已经日益成为欧亚两地假货制造商的受欢迎的目标
9.‘You’dbea__zedathow__nypeoplepay$5foraT-shirtwithoutrealizingit’scounterfeit’saidoneexecutive.如果你看到人民花5美元买到一件体恤而没有意识到时假货的时候,你会对人数之众感到吃惊
10.Youareaself-employedyoungfashiondesigneratthestartofyourcareer.P17你是一个刚开始自主创业的年轻服装设计师
11.ConsumersurveysshowthattheCafeRo__brandnolongerconveysafeelingofexcitementandenthusia__andthatitdoesnotgivetheimpressionofbeingup-to-dateandcontemporary.P20消费者调查显示品牌不再表达出热情激昂的感觉,而且不能展现出现代时髦的印象Unit
41.Theworldofoutdooradvertisingbillboardstransportand‘streetfurniture’thingslikebussheltersandpublictoilets-isworthabout$18billionayearjust6%ofalltheworld’sspendingonadvertising.(P32)户外__牌,交通工具以及街边建筑物的__每年价值180亿美元,仅占全世界__支出的60%
2.Butitisoneofthefastest-growingsegmentsh__ingdoubledits__rketshareinre__ntyears.但是它是世界上发展最快的市场之一,近年来其市场份额增长了一倍
3.Outdooradvertising’sappealisgrowingasTVandprintarelosingtheirs.当电视盒印刷__在日益失去其吸引力的时候,户外__的吸引力日益增长
4.Addingtoitsattractionshasbeenarevolutioninthequalityofoutdoordisplay.增加其吸引力已经成为改进户外展示牌质量的目标
5.Particularlyattractivetothenewadvertisersisstreetfurniturethefastestgrowingsegmentoftheoutdoor__rket.对于新的__商来说,街道设施尤其有吸引力,它是__市场发展最快的一个分支
6.FocusalargeadvertisingagencybasedinParishasareputationforcreatingi__ginativeandeffectivecampaigns.(P36)福克斯是一家总部位于巴黎的大型__中介公司,因其充满想象力并有效率的__攻势而著名
7.Re__ntlyhoweverFocus’sreputationwasda__gedwhentwo__jorclientschangedtorivalagencies.然而最近福克斯的名誉受到了损害,因为两位大客户转向了其竞争公司
8.Focusnowneedstoconvin__potentialclientsthatitstillhasplentyofcreativeideastooffer.福克斯现在需要说服潜在客户,其自身仍然可以提供大量的创意
9.Ithasbeenaskedtopresentideasforadvertisingcampaignstothe__nagementsofthecompaniescon__rned.福克斯被要求对相关公司的管理人员呈现出__攻势的创意
10.Develoployaltyamongexistingcustomersandattractnewones.我们的目标是在加强现有顾客忠诚度的同时吸引新顾客Unit
51.Choosingthewrongcandidate__yle__eanorganizationpayingforyearstocome.(P39)选错了人选,可能会令公司在未来几年付出代价
2.Fewcompanieswillh__eescapedallofthefollowingfailures:peoplewhopanicatthefirstsignofstress;thosewithlongimpressivequalificationswhoseemincapableoflearning.很少有公司能逃离以下失败,如员工面对丝毫压力惊慌失措,或者那些资历很高又令人印象深刻的人却似乎没有学习能力
3.Lessdra__ticbutjustasmuchaproblemisthepersonwhosimplydoesnotcomeuptoexpectationswhodoesnotquitedeliver.还有一些不那么戏剧,但也成为问题的情况,就是仅仅不能达到期望值也不能为公司效力的人
4.Thefirstpointtobearinmindattherecruitmentstageisthatpeopledon’tchange.在招聘阶段要记住的第一点是人们不会改变很多
5.Mostpeopleliketothinkthatpersonalitycanchangeparticularlythemorenegativefeaturessuchasanxietylowesteemimpulsivenessoralackofemotionalwarmth.大多数人认为人的性格可以改变尤其是一些消极的特征,如焦虑不安,自卑心理,冲动焦躁,缺乏热情
6.Extrovertsbecomeslightlylessextroverted;theacutelyshyappearalittlelesssobutthefundamentalsre__inmuchthesame.外向的人变得不那么外向,害羞的人变得不那么害羞,但是基本上没有很大变化
7.Peoplecanbegroomedforajob.Justaspoliticiansarecarefullyrepackagedthroughdresshairstyleandspeechspecialistssopeoplecanbesentontrainingcoursesdiplo__sorexperimentalweekends.人们可以为公司接受培训,正如政客们让服装,发型和演讲专家来包装自己人们可以被送去参加培训,得到学位,度过实验性的周末
8.Bettertoselectforwhatyouactuallyseeratherthanattempttochangeit.宁愿去选择亲眼所见,而不是试图去改变他Unit
61.They’vequotedusaverygoodpri__fortheconsig__ent.P47他们已向我方报出该货物极具竞争力的__
2.Letusknowifyouwantustoarrangeinsuran__coverfortheshipment.如果你方要求我方安排货运保险,请让我方知悉
3.It’sessentialtocomplywithallregulationsifyouwantthedeliverytogothroughwithoutproblems.如果你方希望发货没有任何问题,必须遵守所有规定
4.Weh__econtactswith__jorretailoutletsthroughoutthecountry.我们与遍布全国的主要零售渠道都有业务往来
5.Wewouldappreciateitifwecouldbeappointedyoursoledistributor.如果我们能被指定为你方唯一经销商将不胜感激
6.Ifyouareinterestedinourofferwecoulddiscusstherateofcommissionandyourtermsofpaymentlater.如果你方对我方报盘感兴趣,我们稍后可以谈谈佣金份额以及你方支付条款
7.Wecansupplyreferen__sfromabankandourlocalChamberofCommer__.我们可以提供银行及当地商会以供参考
8.Pleaseopenaletterofcredittocovertheshipment.P49请开具以卖方为受益人并包含货运保险的信用证
9.TobeconfirmedbyyourcorrespondentbankinArgentina.^^该信用证将由位于阿根廷的你方进行保兑
10.A__jorUSdistributorsAshburyGuitarshascontactedK__about__rketingarangeofguitarsunderitsownbrandnamefortheCalifornian__rket.(P53)AG是美国主要经销商,该公司与K__公司__探讨其品牌名下一系列吉他在加利福尼亚市场的销售事宜Unit
91.YuleCattothechemicalsgrouplauncheda£240mbidforHollidayChemical.(P71)YuleCatto一家化工集团,动用了
2.4英镑来订购假日化工
2.SalesoftheFinancialTimeshitanall-timerecordinNovember.金融时报的销量在11月创下历史新高
3.Peopleboughtsharesinthecompanyexpectingto__keahugeprofitbuttheboominsharescollapsedand__nyinvestorslostalltheirmoney.P74人民买了该公司的股票期望得到巨大利益,但是股票的增长突然__使他们失去了所有的钱
4.TheSouthSeaBubblehadburstanditledtoaneconomicdepressioninthecountry.南海泡沫破灭了并导致了国内的经济萧条
5.Itisnotsurprisingthatthecollapseinpri__sledtoasevere20economicre__ssioninHolland.郁金香__的__导致了荷兰严重的经济衰退,这并不令人惊讶
6.Therewasarumourthatthebigbankersweregettingoutofthe__rket.Sharepri__sfelldra__ticallyandkeptonfalling.有谣传称,这儿的银行家们正打算推出市场因此股价暴跌并持续下降
7.AngelInvestmentsplcAIisbasedinWarsawPoland.Itprovidesfinan__forstart-uporyoungcompanieswhichneedcapitaltodeveloptheirbusinesses.天使投资集团是一家股票上市公司,坐落于波兰华沙他们为那些需要资金来发展业务的创业公司或年轻人的公司提供资金支持*1我公司经营轻工产品已有20年*2我们从商会得知你公司有意__大量红茶*3如果你认为我方的__合理,请与我方__*4我们将非常乐意收到你方寄来的最新商品录*5我们从互联网上得知贵公司的名称和地址1Weh__ebeenhandlinglightindustrialproductsfor20years.2Weh__elearnedfromtheChamberofCommer__thatyouareinthe__rketforalargequantityofblacktea.3Ifyoufindourpri__reasonablepleasecontactus.4Weshallbepleasedtore__iveyourlatestcatalogue.5Weh__elearnedyournameandaddressfromtheInternet.TranslationPracti__*TranslatethefollowingletterintoEnglish:*敬启者*从网上得知贵公司名称和地址,并了解到你公司经营玩具的进出口今特致函与你,望能与你建立业务关系*若能提供贵公司的有关产品的目录和价目单,将不胜感激*如果__合理而且交货期可接受,我方将大量订购*谨上Referen__answers*DearSir*Weh__eobtainedyournameandaddressfromtheInternetandlearnedthatyouarehandlingtheimportandexportoftoys.Wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.*Wewouldappreciateitifyoucouldsendusyourlatestcataloguesandpri__lists.*Ifyourpri__sarereasonableandthetimeofshipmentac__ptablewewillpla__alargeorderwithyou.*Sin__relyyours1请报我方100公吨大米的最低价CIF广州,并表明最早交货期2我们相信如你方__有竞争力,我们能向你方大量订购3若产品质量好,__与我方市场相符,我们愿意向你方订一笔货4目前,我们对各种葡萄酒感兴趣,如果能通过__邮寄最近的价目表,我们将非常感激5按惯例,我们通常从欧洲供应商处得到5%的佣金1Pleasequoteusyourbestpri__onCIFGuangzhoubasisfor100metrictonsofri__statingtheearliestdateofshipment.2Wetrustthatwecouldpla__largeorderswithyouifyourpri__sarecompetitive.3Ifyourqualityisgoodandthepri__inlinewiththe__rketatourendwecouldpla__alargeorderwithyou.Referen__answers4Atpresentweareinterestedinallkindsofwinesandwewouldappreciateitifyoucouldsendusyourlatestpri__listbyair__il.5Asaruleweusuallygeta5%commissionformEuropeansuppliers.*敬启者*感谢你方寄来的商品目录,我们目前对你方的运动鞋感兴趣,如能报我方500打纽约成本加保险费运费的最低价当十分感谢*如果__具有竞争性,我们拟向你方大量订购*谨上DearSir*Thankyouforyourcataloguessenttousandweareinterestedinyoursportsshoes.Wewouldappreciateitifyouwouldquoteusyourbestpri__onCIFNewYorkbasisfor500dozenshoes.*Ifyourpri__sarecompetitiveweintendtopla__alargeorderwithyou.*Sin__relyyours*1我们很遗憾你们的发盘比美国供应商的__高出5%*2羊毛行市目前疲软,除非你方能降价5%,否则无法成交*3兹遗憾通知你方,本地买主认为你方报价太高*4我们的报价相当合理,且已为你地其他客户所接受*5至于男式衬衫,我们盼望能够按接近我们的__达成交易*1Weregretthatyourofferis5%higherthanthosefromtheAmericansuppliers.*2Asthewool__rketisdecliningthere’snopossibilityofbusinessunlessyouredu__yourpri__by5%.*3Weregrettoinformyouthatourcustomersherefindyourpri__toohigh.*4Ourpri__isquitereasonableandhasbeenac__ptedbyothercustomersatyourend.*5AsregardsMen’sshirtswelookforwardtodoingbusinesswithyouatapri__closetoourquotedpri__.*敬启者*感谢你们6月26日的报盘以及寄来的餐具样品*尽管我们很欣赏这些餐具的优良品质,但我们遗憾地说,你们的__似乎太高如果接受你们的报价将使我们在销售中无利可图,因为其他供应商对同样品质的商品出价更低*因此,我们建议你方将__减至25美元/套,否则无法成交*我们期待着你们的确认*DearSir*ThankyouforyourofferofJune26andthesamplesofdinnersetsyousentus.*Whileweareappreciatingthegoodqualityofyourdinnersetsweregretthatyourpri__appearstobeonthehighside.Toac__ptthepri__youquotedwouldle__eusno__rginofprofitinoursalessin__theothersuppliersareofferinglowerpri__sfordinnersetsofthesamequality.*Thereforewesuggestthatyouredu__thequotedpri__toUSD25perset;otherwisethereisnopossibilityofbusiness.*Welookforwardtoyourconfir__tion.*Sin__relyyours*1随函寄去我方第123号售货确认书一式两份,请签退一份以供存档*2请你方注意,信用证的条款必须与我方销售确认书的条款完全相符,以避免日后修改*3兹确认接受你方订单第123号请尽快开立以我方为受益人的信用证,以便尽早安排装运*4随函附上试购订单一份如果质量达到我们的要求,不久我们就会大量订购如你方能立即处理该订单,我们不胜感激*5由于订单太多,我们不能接受新订单但一旦有新货,我们将立即与你方__Referen__answers*1EnclosedareourSalesConfir__tionNo.123induplicate.Pleasecountersignandreturnonecopytousforourfile.*2PleasenotethattheL/CstipulationsshouldfullyconformtothetermsinourSalesConfir__tionto__oidsubsequentamendments.*3Wearenowconfirmingtheac__ptan__ofyourorderNo
123.PleaseopentheL/Cinourf__orsoonsothatwecanarrangeshipmentatanearlydate.*4Enclosedisourtrialorder.Ifthequalitycomesuptoourrequirementswewillpla__largeordersbeforelong.Yourpromptattentiontothisorderwillbeappreciated.*5Wecan’tac__ptanyfreshordersbecausewearefullycommitted.Butassoonasfreshsuppliescomeinweshallcontactyouwithoutdelay.TranslationPracti__*TranslatethefollowingletterintoEnglish:*敬启者*谢谢你们8月4日来函,我们很高兴接受你方对男式衬衫的还盘*但请注意,我们之所以接受你方的要求是因为我们希望以此获得你方未来的大量订单*现寄去我们的销售确认书一式两份,请签退其中一份以供我方存档*谨上Referen__answers*DearSir*ThankyouforyourletterofAugust4andwearepleasedtoac__ptyourcounterofferforMen’sshirts.*Howeverpleasenotthatitisonlybecausewehopetoobtainyourfuturesubstantialordersthatweac__ptyourrequirements.*WeareenclosingourSalesConfir__tioninduplicate.Pleasecountersignandreturnonecopyforourfile.*Sin__relyyours*1确认双方在__中达成的交易要点*2合同项下的100台彩电的品质以卖方样品为准,用纸板箱装,每箱装1台,10个纸板箱装一集装箱*3货物于2007年3月装运,允许分批装运和转船*4所报__为CIF价,货款用保兑的,不可撤销即期信用证支付*5希望尽快收到对方的回复*1Wearenowwritingtoconfirmthe__inpointsreachedinourprevioustelephonetalks.*2Thequalityofthe100colorTVsetsissu__ecttotheSellers’sampleandtobepackedincartonsofoneseteachtencartonstoacontainer.*3Thegoodsaretobeshippedin__rch2007allowingpartialshipmentsandtransshipment.*4Thepri__sarequotedonCIFbasisandthepaymentistobe__debyconfirmedirrevocablesightL/C.*5Wearelookingforwardtoearlyreply.TranslationPracti__*Translatethefollowingsenten__sintoEnglish:*1我们发现信用证金额不足,请把金额增加到5000美元*2请把信用证修改为允许分批装运和转船*3请在234号信用证的数量前插入‘about’*1WefindthattheamountofyourL/Cisinsufficient.PleaseincreasetheamountoftheL/CtoUS$
5000.*2PleaseamendtheL/Ctoread“partialshipmentsandtransshipmentallowed”.*3Pleaseinserttheword“about”beforethequantityinthe*L/C.TranslationPracti__*TranslatethefollowingletterintoEnglish:*阁下*我方第100号销售确认书下的1000台个人电脑交货日期渐近,但迄今我方仍未收到贵方有关的信用证请尽速开立信用证,以便我方顺利装运为免以后改证,请注意信用证条款应与确认书条款一致*我方盼望贵方早日回复敬上Referen__answers*DearSir*Thedeliverydateforthe1000setsofpersonalcomputersunderourSalesConfir__tionNo.100isapproachingbutuptonowweh__enotre__ivedtherelevantL/C.PleaseexpeditetheL/Csothatwecan__keshipment__oothly.*Inorderto__oidsubsequentamendmentspleaseseetoitthattheL/Cstipulationsareinexactaccordan__withthetermsoftheSalesConfir__tion.*Wearelookingforwardtoyourearlyreply.*Sin__relyyours。