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__英语常用单词--
1.品牌兴趣brandinterest
2.品牌忠诚brandloyalty
3.企业市场business__rkets
4.有意劝服路径__ntralroutetopersuasion
5.消费行为consumerbeh__ior
6.消费者决策过程consumerdecision__kingpro__ss
7.现有顾客currentcustomers
8.详尽可能性模型ElaborationLikelihoodModel
9.环境因素enviro__ent
10.选择评估evaluationofalternatives
11.评估标准evaluativecriteria
12.参考组evokedset
13.需要层次hierarchyofneeds
14.信息性动机infor__tionalmotives
15.人际影响interpersonalinfluen__s
16.卖主__rketers
17.营销__rketing
18.大脑档案mentalfiles
19.动机motivation
20.被动生成动机negativelyoriginatedmotives
21.非人员影响nonpersonalinfluen__s
22.市场细分__rketsegmentation
23.营销组合__rketingmix
24.成熟期__turitystage
25.全国性品牌nationalbrand
26.网络营销network__rketing
27.非人员传播nonpersonalcommunication
28.人员型服务people-basedservi__
29.显性差异per__ptibledifferen__s
30.人员传播personalcommunication
31.定位position
32.__因素pri__element
33.初级需求pri__ryde__nd
34.首要需求趋势pri__ryde__ndtrend
35.私家品牌privatelabel
36.产品概念productcon__pt
37.产品因素productelement
38.产品生命周期productlifecycle
39.消费心态细分psychographicsegmentation
40.宣传publicity
41.拉式战略pullstrategy
42.__时机purchaseoccasion
43.推入push
44.推式战略pushstrategy
45.转销商reseller
46.销售__salespromotion
47.选择性需求selectivede__nd
48.选择性分销selectivedistribution
49.标准工业分类代码StandardIndustrialClassificationCodes
50.目标市场target__rket
51.目标营销过程target__rketingpro__ss
52.__调查advertisingresearch
53.态度测试attitudetests
54.中心场所测试__ntrallocationtests
55.混杂测试cluttertests
56.小组讨论focusgroup
57.正试调查for__lresearch
58.成见效应haloeffect
59.深度访问in-depthinterview
60.非正式/试调查infor__lresearch
61.查询测试inquirytests
62.深度调查技术intensivetechniques
63.营销信息系统__rketinginfor__tionsystemMIS
64.营销调查__rketingresearch
65.媒介种类mediaclass
66.媒介调查mediaresearch
67.媒介细分mediasubclass
68.媒介载体mediavehicles
69.产品merchandise
70.讯息message
71.非概率抽样nonprobabilitysamples
72.事后测试posttesting
73.事前测试pretesting
74.初级信息pri__rydata
75.投射法projectivetechniques
76.定性调查qualitativeresearch
77.定量调查quantitativeresearch
78.随机概率抽样randomprobabilitysamples
79.全面服务公司fullservi__advertisingagency
80.普通消费者__公司generalconsumeragency
81.全球性卖主global__rketers
82.集团式groupsystem
83.横向联合__horizontalcooperativeadvertising
84.专属__公司in-houseagency
85.奖励制in__ntivesystem
86.__制作社independentproductionhouse
87.__调查公司independentresearchcompany
88.机构__institutionaladvertising
89.整合营销传播integrated__rketingcommunications
90.互联__公司interactiveagency
91.国际__公司internationalagency
92.国际化架构internationalstructure
93.地方性__localadvertising
94.地方__公司localagency
95.维持期__intenan__stage
96.经营总监__nagementsupervisors
97.差价__rkup
98.媒介__公司media-buyingservi__
99.媒介代理费mediacommission
100.跨国公司multinationalcorporations
101.全国性__主nationaladvertiser
102.全国性__公司nationalagency
103.户外__outdooradvertising
104.关系预备期prerelationshipstage
105.印刷媒介printmedia
106.产品__productadvertising
107.区域性__主regionaladvertiser
108.区域性__公司regionalagency
109.常规____regularpri__-lineadvertising
110.截留费制retainersystem
111.减价__saleadvertising
112.销售__部salespromotiondepartment
113.专利patent
114.隐私权privacyrights
115.夸大puffery
116.潜意识__subliminaladvertising
117.证据substantiation
118.证实testimonials
119.商标trade__rk
120.不正当__unfairadvertising
121.
122.行为__actionadvertising
123.实际消费者actualconsumer
124.自传式讯息autobiographicalmessage
125.知晓__awarenessadvertising
126.品牌术branding
127.工商__businessadvertising
128.企业对企业__business-to-businessadvertising
129.渠道channel
130.辅助材料collateral__terials
131.译码decode
132.直接反应__direct-responseadvertising
133.戏剧式讯息dra__message
134.编码encode
135.农场__farmadvertising
136.全球性__globaladvertising
137.形象__i__geadvertising
138.预定消费者impliedconsumer
139.倡导__advocacyadvertising
140.伏击式营销ambush__rketing
141.视听材料audiovisual__terials
142.公告牌bulletingboards
143.社会参与communityinvolvement
144.企业__corporateadvertising
145.企业识别__corporateidentityadvertising
146.危机管理crisis__nagement
147.展品exhibits
148.特写featurearticles
149.内部通报houseorgan
150.以货代款inkind
151.机构__institutionaladvertising
152.游说lobbying
153.前期市场企业____rketprepcorporateadvertising
154.营销____rketingpublicrelation
155.暴露值exposurevalue
156.市场、资金、媒介、组合、方法Ms
157.起伏式flightingschedule
158.频次frequency
159.总印象grossimpressions
160.毛评点grossratingpoints
161.组合mechanics
162.媒介策划mediaplanning
163.媒介载体mediavehicles
164.讯息力度messageweight
165.方法methodology
166.组合媒介法mixed-mediaapproach
167.资金money
168.驱动值motivationvalue
169.看见机会opportunitytosee
170.脉冲式pulsingschedule
171.视听率rating
172.到达率reach
173.每册读者数readerspercopy
174.近期策划re__ncyplanning
175.路障式roadblocking
176.外溢媒介spillovermedia
177.增效效应synergy
178.电视户televisionhouseholds
179.__领袖opinionleader
180.集团买主organizationalbuyers
181.感知per__ption
182.感知过滤per__ptualscreens
183.无意劝服路径peripheralroutetopersuasion
184.劝服persuasion
185.生理过滤physiologicalscreens
186.主动生成动机positivelyoriginatedmotives
187.购后失调学说postpurchasedissonan__
188.购后评估postpurchaseevaluation
189.潜在顾客prospectivecustomers
190.心理过滤psychologicalscreens
191.参照人群referen__groups
192.经销商市场reseller__rkets
193.选择性感知selectiveper__ption
194.自我意识self-con__pt
195.亚文化subculture
196.认知失调学说theoryofcognitivedissonan__
197.转换性动机transfor__tionalmotives
198.国际市场transnational__rkets
199.效用utility
200.欲望wants
201.地理人口细分geodemographicsegmentation
202.地理细分geographicsegmentation
203.成__growthstage
204.隐性差异hiddendifferenees
205.__品牌individualbrand
206.诱导性差异indu__ddifferen__s
207.密集分销intensivedistribution
208.引入期introductoryphase
209.特许品牌li__nsedbrand
210.__营销tele__rketing
211.使用率usagerates
212.用户身份userstatus
213.垂直营销体系vertical__rketingsystem
214.用量细分volumesegmentation
215.__讯息advertisingmessage
216.__计划advertisingplan
217.__战略advertisingstrategy
218.自下而上式营销bottom-up__rketing
219.传播媒介communicationsmedia
220.企业目标corporateo__ectives
221.创意组合creativemix
222.试验调查法empiricalresearchmethod
223.整合营销传播integrated__rketingcommunication
224.顾客终身价值lifetimecustomervalue
225.营销目标__rketingo__ectives
226.营销计划__rketingplan
227.营销战略__rketingstrategy
228.需求一满足式目标need-satisfyingo__ectives
229.目标/任务法o__ective/taskmethod
230.销售百分比法per__ntage-of-salesmethod
231.关系营销relationship__rketing
232.销售定向式目标sales-targeto__ectives
233.市场份额法/__份额法share-of-__rket/share-of-voi__method
234.形势分析situation____ysis
235.利益相关者stakeholder
236.SWOT分析(优势、弱势、机遇与威胁)strength/weakness/opportunity/threat____ysis
237.战术tactics
238.目标受众target-au___n__
239.自上而下式营销top-down__rketing
240.回忆测试recalltests
241.信度reliability
242.销售测试salestests
243.样本单位sampleunits
244.二级信息secondarydata
245.全面调查survey
246.通用产品代码universalproductcode
247.母体universe
248.效度validity
249.__代理公司advertisingagency
250.艺术指导artdirectors
251.美术工作室artstudios
252.全国性__主协会ANA
253.品牌经理brand__nager
254.企业对企业__公司business-to-businessagency
255.集中式__部__ntralizedadvertisingdepartment
256.分类__classifiedadvertising
257.____clearan__advertising
258.联合__cooperativeadvertising
259.文案copy
260.文案人员copywriter
261.创意工作室creativeboutique
262.创意总监creativedirector
263.分散式体制de__ntralizedsystem
264.部门式departmentalsystem
265.发展期developmentstage
266.数字互联媒介digitalinteractivemedia
267.直邮__direct-__iladvertising
268.电子媒介electronicmedia
269.手续费——代理费混合制fee-commissioncombination
270.推测性提案speculativepresentation
271.直接费制straight-feesystem
272.下游公司supplier
273.终结期terminationstage
274.交通__transitadvertising
275.纵向联合__verticalcooperativeadvertising
276.网络设计社Webdesignhouse
277.明确表示affir__tivedisclosure
278.美国__联盟AAF
279.美国__公司协会AAAA
280.全国性__主协会ANA
281.商业促进局BBB
282.停止/中止令__ase-and-desistorder
283.服罪___consentdecree
284.消费者保护团体consumeradvocate
285.消费者___络consumerinfor__tionnetworks
286.消费者保护主义consumeri__
287.版权copyright
288.更正__correctiveadvertising
289.欺骗性__de__ptiveadvertising
290.推荐endorsements
291.道德__ethicaladvertising
292.联邦通讯委员会FCC
293.联邦贸易委员会FTC
294.食品与药品管理局FDA
295.知识产权in____ectualproperty
296.__宏观论long-term__croarguments
297.全国__处NAD
298.国家__审查局NARB
299.国家__审查委员会NARC
300.非产品事实nonproductfacts
301.营养标识与教育法NutritionalLabelingandEducationAct
302.工业化时期industrializingage
303.地方性__localadvertising
304.营销传播__rketingcommunications
305.营销____rketingPR
306.媒介medium
307.讯息message
308.叙述式讯息narrativemessage
309.全国性__nationaladvertising
310.非商业__noncommercialadvertising
311.非产品__nonproductadvertising
312.人员销售personalselling
313.后工业时期postindustrialage
314.前工业化时期preindustrialage
315.产品__productadvertising
316.专业__professionaladvertising
317.公共关系publicrelations
318.公共关系活动publicrelationsactivities
319.公共关系__publicrelationsadvertising
320.受众re__iver
321.区域性__regionaladvertising
322.常规____regularpri__-lineadvertising
323.零售__retailadvertising
324.销售__salespromotion
325.信源sour__
326.__主/出资人sponsor
327.资助性消费者sponsorialconsumers
328.目标受众targetau___n__
329.目标市场target__rket
330.贸易__tradeadvertising
331.社论式__advertorial
332.__津贴advertisingallowan__
333.回购津贴buybackallowan__
334.目录catalog
335.减价促销__nts-offpromotion
336.套装赠送combinationoffer
337.公司大会与经销商聚会companyconventionsdealermeetings
338.消费者销售__consumersalespromotion
339.竞赛contest
340.联合__cooperative/co-opadvertising
341.__券coupons
342.顾客终身价值customerlifetimevalue
343.数据进入dataac__ss
344.数据管理data__nagement
345.数据库database
346.数据库营销database__rketing
347.直接营销direct__rketing
348.直接反应__direct-responseadvertising
349.直接销售战略direct-salesstrategy
350.直接销售directselling
351.陈列津贴displayallowan__
352.易地销售diverting
353.电子__券electroniccoupons
354.提前__forwardbuying
355.__插页free-standinginserts
356.店内样品试用in-storesampling
357.联络媒介linkagemedia
358.人员销售personalselling
359.售点材料point-of-purchase__terials
360.什锦袋装样品polybagging
361.奖品premiums
362.拉式战略pullstrategy
363.推销奖金pushmoney/spiffs
364.推式战略pushstrategy。