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reading4作业I.阅读理解AAgoodadvertisementwilldrawcustomersattentiontowardsyourproduct.Thatiswhateverybusinessreallywantsinadditiontoyouractuallybuyingtheirproduct.Inthisarticlewewillroundupseveralgreatadsthatcovermanydifferentstylesbutallhaveonethingincommonthatistheyconnecttotheiraudience.KingOscar OpenThisadputsforwardanideathatKingOscarsfishproductsareasfreshastheycanpossiblyget.Thisideaisthenrealizedbycombiningafishandoneoftheircannedproductsshowingthecustomertheywillbebuyingafishstraightfromtheocean.Thissimplisticimagegivesoffjustenoughtotelltheconsumerwhatthedealiswiththeirproduct.Panasonic3DTV:DinoHereisanotheradthathasalotgoingonbutstillisabletogetitsmessageacrossfairlyeasily.WewillfirstnoticethedinosaurinthemesslivingroombutthenseethegirlpointingattheTVwhichwillgiveustheimpressionthatPanasonics3Dtelevisionsareextremelyrealistic.Thegreatartdirectionleadstothecustomerunderstandingwhatproductisondisplayalmostimmediately.Pepsi:Straws(吸管)ThiscleverPepsiadconveysalottothecustomer;atfirstglanceitgivestheimpressionthatPepsiisthepreferredchoiceofeventhestraws.AndthenafterthatitmakesfunofCocaColabyusingtheirredandwhitecolorsfortheothercanaswellastheirclassicdesign.Thisisaverycleveradonmanylevels.Canal+:iPhoneTitanicThisadmaytakeabitmoretimetounderstandbutthedesignitselfcankeepacustomerinterested.ThelargefingerandtheiPhoneinthecornercanquicklyhelptheviewerconnectthedotswiththesinkingTitanicshipandshowthatwecanhaveallourfavouritemoviesrightonouriPhones.WhatisthecommonfeatureofgreatadvertisementsA・Theyinvolvemanydifferentstyles.B・Theywilldraweverybusinessattention.C・Theycanattractcustomersandtouchthem.Theymakecomparisonbetweenproducts.WhatisspecialaboutKingOscarA・Itsfishproductsareveryfresh.B・Itconveysalottothecustomers.C・Peoplecanbuyfishdirectlyfromocean.D.Itgivesusextremelyrealisticimpression.・WhichadvertisementmentioneditscompetitorKingOscar Open.Panasonic3DTV:Dino.Pepsi:Straws.Canal+:iPhoneTitanic.BIwantedtobeajournalistwhenIwas12yearsold.IusedtositinfrontoftheTVinmyfamilyslivingroomimitatingwhatthepresenterssaidonthemorningshows.IknewonedayIwouldmovetoNewYorkCitytoworkintelevision.SowhenIgotajobatoneofthethreebignetworksinNewYorkattheageof241waselated.ThiswaswhereIhadalwayswantedtobe.Ispentthenext12yearsinavarietyofrolesatthesamecompany.Ihadtheperfectarrangementthatmostpeoplethought一ajobforlife.YouresoluckywaswhatIheardoverandoveragain.AndIwas.ButIalsostartedtonoticecracks(裂缝)inthemediaworldIhadcometolovesomuch.Anewkindofcompetitioncroppedupintheformofsocialmediaandnewdigitalmedia.Newswaschanging.IknewIcouldntstaywhereIwas;Imustacceptthechangeandbepartofcreatingit.WhenItoldmycolleaguesthatIwasthinkingaboutleavingthenetworkandgoingtoworkatanonlinestart-upIgotalotofcrazylooks.WhywouldyoumakesuchariskymoveuWhatifitfailsYoucantbeseriouslyconsideringthis.IdidntlistentotheiradvicebecauseIknewnoteverygoodexperienceisdefined(定义)bysuccessorfailure.Sometimesitsaboutrunningtheriskpushingthelimitsandhavingfaithinanidea.WhatwouldtheworldbeliketodayifweonlyactedwhenwecouldseetheoutcomeOurnewonlinecompanyHuffpostLivehasbeenontheairforseveralmonthsandisdoingamazinglywell.Ididntlistenwhenpeopletoldmetotakethesaferoute.ImproudthatIdidnttaketheadviceoftheso-calledexpertsandchosetomakethechange.・Whatdoestheunderlinedwordelated”inParagraph2meanA.Surprised.B.Worried.C.Excited.D.Confident.・WhydidtheauthorleaveherpreviousjobA.Becausetheboredominthemediaindustry.B・Becausetherapiddevelopmentofnewmedia.Becausethebadrelationshipwithhercolleagues.Becausethelargeamountofworkinthecompany.WhatcanweinferabouttheauthorA.Shehadnoexperienceoffailure.B.Shedidntmindwhatotherssaid.C.Sheactedafterknowingtheoutcome.D.Shehadabetterunderstandingofsuccess.7・WhatdidtheauthorthinkofherdecisionA.Shewasntsureofthat.B・Shehadtakengreatrisks.C・Shefeltregretaboutthat.D.Shemadearightdecision.cBadnewssells.Ifitbleedsitleads.Nonewsisgoodnewsandgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentwaysresearchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlinepostsscientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.“Theifitbleedsruleworksformassmedia”saysJonahBergerascholarattheUniversityofPennsylvania.“Theywantyoureyeballsanddontcarehowyourefeeling.Butwhenyoushareastorywithyourfriendsyoucarealotmorehowtheyreact.YoudontwantthemtothinkofyouasaDebbieDowner.Researchersanalyzingword-of-mouthcommunication一e-mailsWebpostsandreviewsface-to-faceconversations一foundthatittendedtobemorepositivethannegative(V肖极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.WaspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthingsTotestforthatpossibilityDr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthe“moste-mailedvlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Readersalsotendedtosharearticlesthatwereexcitingorfunnyorthatinspirednegativefeelingslikeangeroranxietybutnotarticlesthatleftthemmerelysad.Theyneededtobearousedonewayortheotherandtheypreferredgoodnewstobad.ThemorepositiveanarticlethemorelikelyitwastobesharedasDr.Bergerexplainsinhisnewbook“Contagious:WhyThingsCatchOn.”
8.WhatdotheclassicrulesmentionedinthetextapplytoA・Newsreports.B.Researchpapers.C・Privatee-mails.D・Dailyconversations.9・WhatcanweinferaboutpeoplelikeDebbieDownerA・Theyresociallyinactive.B・Theyregoodattellingstories.C•Theyreinconsiderateofothers.D•Theyrecarefulwiththeirwords.Whichtendedtobethemoste-mailedaccordingtoDr.BergersresearchA・Sportsnews.B.Sciencearticles.C・Personalaccounts.D.Financialreviews.WhatcanbeasuitabletitleforthetextA.SadStoriesTravelFarandWideB・OnlineNewsAttractsMorePeopleC・ReadingHabitsChangewiththeTimesD.GoodNewsBeatsBadonSocialNetworks
11.阅读七选五SomeMythsYouStronglyKeepBelievingAreUntrueTherearevarietiesoffalsemythswespreadfromdaytoday.].Otherwisepeoplewillcontinuetobelievesuchridiculousmythsundoubtedly.Youwillrealizesomeofthemostacceptablefactsarecompletelyuntrue.Mengetbeerbelliesfrombeer.Weblamethebeerforthebelly.Itiswidelybelievedthatmenwhoconstantlydrinkbeerendupwithabeerbelly.Howeveritisnotthebeerthatstoblamebuttheabundanceofunhealthysnacksthatoftenaccompanythedrink.Alcoholinbeerirritatesthestomachthereforecausinganincreasedappetite.Dr.MichaelJensenanobesityspecialistinMinnesotaUSAsaysthatdrinkingbeermakesliverburnalcoholinsteadoffatleavingthelattertoaccumulateinthewaist.2whiletheoneofwomensaccumulatesinthehipsandbottomsasaresultofdifferentsexualcharacteristics..Wearetoldthatdogsseetheworldinblackandwhite.Butthetruthisthattheycandistinguishcolorsjustnotinthesamewaywedo.JayNeedsfromtheUniversityofWashingtoninSeattleprovesthatourfurryfriendsareabletoreceivealimitedrangeofcolorswhichmeanstheycandistinguishobjectsofthesameshape.Ingeneraladogsvisionisverysimilartothatofapersonwithred-greencolorblindness.Carrotsimproveeyesight.ThismythcameintoexistenceduringtheSecondWorldWar.TheBritishArmyclaimedthatfighterpilotshadexcellentnightvisionasaresultoftheirconsumptionoflargequantitiesofcarrots.Actuallytheyhadradarsonboardwhichmadeitfasterandeasiertodetecttheenemies.Themythabouttheamazingpowerofcarrotswasinventedandspreadbythemediasothatenemieswouldnotlearnaboutthefact.5A.DogscandistinguishcolorsB・MensfatisstoredintheirbelliesC・DogsseetheworldinblackandwhiteMensfatisnotmostlyaccumulatedinthesepartsEventuallyitspreadallovertheworldandpeoplearestillconvincedofitWeagreewiththeviewthateatingcarrotsplaysanessentialpartingoodvisionItishightimethatscientistscreatedaseparatedepartmentdedicatedtoexposingthetruth单词填空(Welcomereading)Cthinkingistothinklogicallyanddevelopanabilitytoaskquestionsoraskforevidenceforaparticularsubject.Weareadvisedtowalkandplayinthesurroundingcountrysidetorstress.Inordertoenrichourcampuslifeourschooloa5kmcross-countryracelastSunday.
4.1fyouaretintheelevatorpleasepressthebuttonimmediately.Thetwinslookalikebuttheydgreatlyinpersonality.Nowadaysthe(优先事项)fortravellingisshiftedfromshoppingtofoodandscenery.Themuseumplansto(延长)itsopeninghourstomakeitmoreconvenientfortouriststovisitit.Hewonthefirstplaceintheraceandcwithexcitement.Agood(新闻i己者)needstobecuriousandcanacquireinformationbyaskingmanydifferentquestions.Somepeoplebelievethenewsreleasedontheprintmediaisusuallymore(为青确的)andreliable.
11.Theanimalscanchokeorstarveafterbecomingtbyfishingropesornets.Wecanenjoygloriousautumnalcolorsandkickaroundonaredbrownandgold(地毯)whenwalkingout.。