《跨境电子商务英语》期末试卷（B）卷

《跨境电子商务英语》试卷（B）（2021—2022学年度第一学期****级*♦**专业）［闭卷，试卷共10页，答题时间120分钟］学号姓名专业班号系（说明请考生将答案写在考试答题纸上并标明题号，否则不得分）I.Choose the best choiceto completeeach of the following sentences.1for each,10points inall

1.Their findingshave beenwidely.A.disseminated B.distributed C.flown D.selected

2.Arts culturaldevelopment whenpeople gathertogether toshare theirexperience.A.spring upB.compare toC.contribute toD.combine with

3.1would like to askyou toconsider myfor theposition insales that you advertisedin lastweeks newspaper.A.description B.allowance C.qualification D.wish

4.The carmakeris almostready to a newmodel inSeptember.A.initiative B.declare C.launch D.accumulate

5.Thats whyChina fbrits relationshipwith the world as:peace,development andcooperation.A.set thetone B.set footC.set forthD.set aside

6.The newsystems havebeen forrunning MicrosoftWindows.A.realized B.optimized C.industrialized D.strengthened

7.Science andtechnology arepart of the forces.A.productive B.primitive C.deductive D.active

8.Youll needsome cashin localbut you can alsouse yourcredit card.A.efficiency B.currency C.authority D.popularity

9.The accountswere correctby thefinance department.A.certified B.conserved C.consumed D.convinced

10.Her jobis toprepare thebank,report thedaily balance.A.confirmation B.reconciliation C.institution D.localization II.Fill in the blankin eachsentence witha wordtaken fromthe boxin itsappropriate form.

1.5for each,15points inall updatedclue utilizesubscription varietyinvolves setapproval coordinatecoverage

1.There aremajor differenceswithin thesegroups,however,on whetherto resources.

2.It seemedthe rationalway to and organizethings sinceit is a complicatedmatter.

3.The scientistswill studythe oftrees andobserve whichare fruiting.

4.Any investmentan elementof risk.

5.If youhave noof howto writea contract,take alook atthis article.

6.The GDPfigures areon aquarterly basis.

7.The planwill besubmitted tothe committeefor official.

8.The monthlyfee isa fixedcost,often for a minimumcontracted lengthof agreementof oneyear.

9.He urgedthem to aside minordifferences for the sakeof cooperation.

10.The incidenthas receivedwide in the press.III.Reading Comprehension2for each,30points inall Directions:in thissection there are Threepassages followedby Fifteenmultiple choicequestions.For eachmultiple choicequestion,thereareFOUR suggestedanswers markedA,B,C andD.Choose theone thatyou thinkis thebest answerPassage OneYao Yunchun,a24-ycar-old authorwho frequentlyshops onlinein Hangzhou,Zhejiang Province,has neverbeen soimpatient forher parcelsas sheis now.She hasbeen countingevery daywhile shewaits fbrthe productsshe orderedto arrive,as many deliveries havebeen delayedover thepast month.“It tookmore thana weekfbr one of myparcels toarrive fromBeijing while,in hepast,it tookonly fourdays,^^said Yao.She isjust one of themany wholike shoppingon Taobao.com,the countryslargest online shopping site,which hasposted apologeticannouncements tocustomers for the delaysin deliveries.“Many parcelsare stillat theairport andcannot bedelivered ontime,but Ithink Iwill domy best.Taobao clothesretailer零售商IM Shopsaid onits website.Meanwhile,major express delivery companiesin Chinahave putup noticessaying theyare readyto copewith thedelay inrecent days.“It wasmainly causedby abig increasein onlineshopping ordersbecause ofdiscounts offeredby e-commcrce companies,said ChenShousong,an analystwith domesticresearch companyAnalysis International.Taobao Mall,the countryslargest busincss-to-customcr shoppingsite bymarket share,for example,rolled outa large-scale discounton November11in which150brands soldtheir productsat halfprice.The discountattracted theattention ofmany c-shopping enthusiastswho spent936million yuan$142million injust oneday.The recentshortage ofdiesel oil,which restrictsdelivery vehiclescapacity,and badweather conditionsin NorthChina,also addedtoanalready overloadedexpress deliverymarket.Bottlenecks indelivery oftenappear beforelong holidays,such as he comingChristinas andNew Yearholidays and the Chinesetraditional SpringFestival holiday.Delivery employeesoften quittheir jobsat hattime whenfaced withlots ofwork andlow pay.So someexpressdeliverycompanies areapplying tobuild theirown teams,even airlines.

1.Which of the followingis thebest titleforthe passage A.Waiting forthe PostmanImpatiently B.Shopping onTaobao.com ConvenientlyC.Arguing withRetailers OnlineHeatedly D.Suffering fromLarge-scale Discounts

2.Why weremanydeliveriesdelayed lastmonth A.The airportdidnt performtheir dutyproperly.B.Some customersdidnt payenough money.C.Sales volumein onlineshopping goesup rapidly.D.Delivery companiesare shortof vehicles.

3.The underlinedword“enthusiasts“has thesame meaningwith.A.retailers B.customers C.providers D.owners

4.What wouldbe continuedwith the passage A.To attractmore newdelivery employees.B.To calloff theholiday forthe SpringFestival.C.To stoponlineshoppingbefore holidays.D.To builde-commerce companiesown deliveryteams.Passage TwoYou cannegotiate virtuallyanything.Projects,resources,expectations anddeadlines areall outcomesof negotiation.Some peoplenegotiate dealsforaliving.Dr HerbCohen isone ofthese professionaltalkers,called inby companiesto negotiateon heirbehalf.He approachesthe artof negotiationas agame because,asheis usuallynegotiating forsomebody else,he saysthis helpshim drain the emotionalcontent fromhis conversation.He isworking ina competitivefield andneeds toavoid being too adversarial.Whether hesucceeds ornot,it isimportant tohim to make agood impressionso thatpeople willrecommend him.The startingpoint forany deal,he believes,is toidentify exactlywhat youwant fromeach other.More oftenthan not,one partywill betrying topersuade the other roundto theirpoint ofview.Negotiation requirestwo peopleat the end sayingyes”.This canbe aproblem becauseoneofthem usuallybegins bysaying“no”.However,although thiscan maketalks morediftkult,this isoften justa starlingpoint in the negotiationgame.Top managementmay wellreject theidea initiallybecause it is thesafer optionbut theywould not be thereif theywere notinterested.It isa misconceptionthat skillednegotiators aresmooth operatorsin smartsuits.Dr Cohensays thatoneofhis strategiesis todress downso that the other side canrelate to you.Pitch yourlook tosuit yourcustomer.You do not need to make them feelbetter thanyou but,for example,dressing ina stylethat isnot overtlyexpensive orsuccessful willmake youmore approachable.People willgenerally feelmore comfortablewith somebodywho appearsto belike themrather thansuperior tothem.They maynot like you butthey willfeel theycan trustyou.Dr Cohensuggests thatthebestway tosell yourproposal isby gettinginto theworld ofthe other side.Ask questionsrather thangive answersand takean interest in whattheother person issaying,even ifyou thinkwhat theyarc sayingis silly.You donot needto becometheir bestfriends butbeingtooclever willalienate them.A lotof dealsare madeon impressions.Do notrush whatyou aresaying—put afew hesitationsin,donottry oblind ihemwith yourverbal dexterity.Also,you shouldrepeat backto hemwhat heyhave saidto showyou take hem seriously.Inevitably somedeals willnot succeed.Generally thelonger the negotiations goon,the betterchance theyhave becausepeople donot wantothink theirinvestment andenergies havegone towaste.However,joint venturecan meanjoint riskand sometimes,if hisbecomes oogreat,neither partymay be prepared tosee thedeal through.More commonisacorporate cultureclash betweencompanies,which canput paidto anydeal.Even havingagreed adeal,things maynotbetied upquickly becausewhen the lawyers getinvolved,everything getsslowed downas theyargue aboutsmall details.Dr Cohenthinks thatchildren arethe mastersof negotiation.Their goalsare totallyselfish.They understandthe decision-making processwithin familiesperfectly.If Munirefuses theirrequest,they willtroop alongto Dadand pressurehim.If allelse fail,they willtry thegrandparents,using someemotional blackmail.They canalso bevery single-minded andhave aninexhaustible supplyof energyforthecause theyarc pursuing.So therearc lessonto belearned fromwatching andlistening tochildren.

5.Dr Cohentreats negotiationas agame inorder to.A.put peopleat easeB.remain detachedC.be competitiveD.impress rivals

6.Many peoplesay notoasuggestion inthe beginningto.A.convince heother partyof theirpoint ofview B.show theyare notreally interestedC.indicate theywish totake theeasy optionD.protect theircompanys situation

7.Dr Cohensays thatwhen you are tryingo negotiateyou should.A.adapt yourstyle tothe peopleyouaretalking toB.make theothersidefeel superiortoyouC.dress ina wayto makeyou feelcomfortable.D.try tomaketheothersidelikeyou

8.According toDr Cohen,understanding theotherpersonwill helpyou toA.gain theirfriendship B.speed upthenegotiationsC.plan yournext moveD.convince themof yourpoint ofview

9.Deals sometimestail because.A.negotiations havegone onloo longB.he companiesoperate indifferenl waysC.one partyrisks morethan theother.D.thelawyerswork tooslowly

10.Dr Cohenmentions childrensnegotiation techniquesto showthatyoushould—A.bepreparedto tryevery routeB.try not tomakepeople feelguilty C.be carefulnottoexhaust yourselfD.control thedecision-making processPassage ThreeProfessor KumarBhatt,founder andhead ofWarwick Manufacturing GroupWMG,and RobMeakin,a personneldirector atMarconi,have developed a partnershipto trainengineers andmanagers to become e-1iterate.The NewKnowledge Partnershipwill includea teamof40Marconi managersin whatProfessor Bhattcalls electronicengineering managementor E

2.A widerange ofengineering andnon-engineering companieshas expressedinterestinthese excitingprograms.Professor Bhattbelieves thate-commerce ischanging thebusiness environmenttoahuge extent.Many chiefexecutives donot understandthe powerofthenew technologiesand,in somecases,are actuallyresisting change.He saysthat“As longas enoughindustry leadersrealize itspotential benefits,e-business willmake possiblea second productivity revolution in Britain.This couldtakeheeconomy closeto eliminatingthe stillsubstantial competitiveness gap withits mainrivals.Over thelast fiveyears inthe USthere hasbeen a30%improvement inmanufacturing sectorproductivity because of information technology.In Britainwe canachieve morethan thatand successfule-business will be worthbillions tothe UKeconomy.Already Britainmakes moreuseof computer-aided design and manufactureCAD/CAM andmanagement informationtechnology systemsthan other European countries,and hasa governmentthat activelypromotes e-business.But,observes Professor Bhatt,Britain hasnever usedtechnology asa growthdriver.The thingabout electronicengineering managementis thatyoucankeep yourlegacy systems;you justneedtolink thosesystems withan informationengine.At thetouch ofa buttonit willallow projectmanagers tosee thestatus ofa project,identify problemsprecisely andmake virtuallyimmediate decisionsbased oninformation thatwill bemuch morecomplete thaninthepast.”The E2program isthe resultof analliance by the WarwickManufacturingGroup with Americasleading e-commerce studycenter,Carnegie Mellon.The latterwill beresponsible fortraining manyoftheMarconi managersin America,where thegroup hashalf itsbusiness.In Britain,Professor Bhatthas linkedupwithSun Microsystems,Oracle andParametric Technology,o setup amulti-million poundE2designandmanufacturing centerattheuniversity whichwillbeused fortraining andresearch.Professor Bhattbelieves thate-commerce ischanging businessto suchan extentthat WMGis likelyto berenamed WarwickElectronic ManufacturingGroup.But,he warns“The moveto globalizebecause ofe-commerce isracing ahead.Although thenet allowsBritish industryto overtaketheir Europeanpeers,it alsooffers Asiancountries toleapfrog相互超越the West.For thefirst timeitisnot theprivilege ofthe westernworld becausethis technologyis universal.

11.Professor Bhattand RobMeakin havedevelopedamethod to.A.teach electronicengineering managementB.train employeesto beacquainted withc-commcrcc C.train employeesto beengineers andmanagers D.teach employeesabout developinga partnership

12.How docsProfessorBhattfeel aboutmany leadersin companiesA.They donot understanda possiblesecondproductivityrevolutioninBritain.B.They areexcited aboutchange.C.They areready fore-business.D.They sometimesare againstthe changeresulted fromnew technologies.

13.According iothepassage,what doyou knowabout e-business inBritain A.E-business haseliminated manycompetitive rivals.B.E-business hasdone manybenefits tobig companies.C.Many companieshave joinedintheE2business program.D.E-business hasgreat potentialand willmake changesinthecountry.

14.According tothepassage,which ofthe followingis TRUEA.Britain canbe competitiveto USinthearea ofinformationtechnology.B.Britain hasalready takenthe advantagesof runningengineering management.C.As withmany otherEuropean countries,Britain hasmade useofcomputer-aided systems.D.E-comnicrcc hasoffered opportunitiesto Europeancountries toeliminate thecompetitivenessgapwith allthe rivals.

15.WMG wouldliketochange itsname because___.A.Britain isgoing tocatch upwith allotherEuropeancountries inthe fieldof electronicengineering managementB.business hasbeen influencedso muchby e-commerce C.hee-commerce hasoffered Asiancountries thechance toovertake Britainandtherest ofEurope D.e-business isvery popularand willbecome universalIV.Complete thefollowingsentencesby translatingthe Chinesegiven inthe bracketsinto English.2for each,3points inall

1.The completeworkflow will被分为以卜步骤.

1.In somecases,advertising与订阅相结合began togenerate profits.

3.Contact betweendifferent cultureswould促进更多的合作and greaterprosperity ofthewosides.

4.Examples ofbusiness processesarc:initiate newemployee,sell productsor services,and_____________（完成订单）.

5.These twocompanies willcontinue to（好好利用这个平台）and strivefor evencloser businessties.

6.He（未履约）,which makeshis bossangry.

7.Let metake thisopportunity to（表达我深深的谢意）the dedicationand professionalismof ourmanagement andstaff.

8.This isan opportunityto（提高声誉）ofthecompany.

9.Employers wantpeople whocan（提供解决办法），not potentiallycreate problems.

10.All luxurycar manufacturersstruggle towin youngercustomers theyhope to.（将这些人变成回头客）

11.Marketers usesocial networkingfor increasing（品牌认知度）.

12.For cross-border e-commcrce companies,building（可信赖的品牌）is crucial.

14.We promisethat（免费送货）.

15.When anew orderis placed,（执行订单的过程）is started.V.Writing.（15points inall）Please writea compositionaccording tothe situation.Li Huareceives aletter fromDaisy,who complainsthat herorder waspul off.Please writean e-mail backto apologizeand explainthe reasons,hoping tobe forgivenbythecustomer.。