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国家开放大学电大本科《商务英语3》期末试题及答案2（试卷号1380）
一、交际用语（每小题2分共，10分）1-5题:选择正确的语句完成下面对话，并将答案序号写在答题纸上-According tolaw,they referto transportation,construct ion,finance,insurance andthe like,A.Do youknow taxable services B.How doyou liketaxableservicesC.What doyou meanby taxableservices
2.一Good morning.Far EastLogistics Company.-Good morning.This isMaggie Bonner,I wouldlike toknow yourfrei ghtforwarding business.A.May Ihelp youB.What doyou wantC.Who isthat calling
3.一We wouldlike toplace anorder forsome of your C.Z deskunits.A.Certainly wekeep a large supplyin stockB.Delivery datesdepend onyour location C.We recommendpayment byletter ofcredit
4.-I thinka busstop advertisementis avery wisechance topromote ourproducts.A.Our productsare popular.B.You saidit.C.I dont likeadvert isement.
5.-Then,what kindof musicare yougoing tohave in the backgroundA.This isobviously tooheavy.People won*t beable tocarry it.B.We dbetter uselight ones.They makethe audiencefeel comfortable.C.Our maingoal isto establishour brandname amongour targetaudience.
二、词汇与结构（每小题2分，共30分）6-20题:阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上
6.T
11._the exchangerate andservice chargeand thentype upthe checkfor you.A.makeup B.figure outC.carryout
7.You caninform yourembassy ofyour accountnumber sothat yourmoney can be,_directly.A.transferred B.transported C.transformed
8.Before Icame toBeijing,I as an executivesecretary with a tradingcompany forone yearin Britain.A.am workingB.had workedC.has worked.
9.Headhunters orsearchfirms specializein findingthe rightperson forthe rightjob.A.excessive B.perspective C.executive
10.Too manydebts ina companyeasily_bankruptcy.A.result fromB.lead fromC.result in
11.A marketer_buyers fneeds anddesires in order todecide what products to make available.A.focuses orB.carries outC.pays back
12.With theRMB accountyou can_and depositRMB cashdirectly.A.extend B.wi thdrawC.complete
13.The totalin_logistics inChina isstill higherthan thatin manyother industrializedcountries.A.fee C.cost
14.The._you havewithaperson determinesthe kindof languageyou use.A.relat ionshipB.decision C.arrangement
15.Ideally a_should bea win-win situationso bothyou andyour customerwill probablyhave togive inon somepoints.A.completion B.negotiation C.negation
16.bearing theuncertainties thatare partof themarketing process.A.initiates B.innovates C.involves
17.The managementstyle youselect willyour peopleskills andknowledge,and availableresources A.depend onB.deal withC.superficial
18.Accounting errorswill happenfrom timeto timebut manycommon accountingmistakes__with properplanning andpreparation.A.can avoidB.canbeavoi dedC.can avoidbeing
19.Trading globallyallows usto expandour marketsfor bothgoods and services thatotherwise maynot havebeen._to us.A.negotiable B.capable C.available
20.An exampleof softsell isto_free samplesto whichcus tomersoften respondfavorably.A.distribute B.distinguish C.disturb
三、阅读理解（每小题4分，共40分）21-25题阅读下列短文，从A、B、C三个选项中选出-一个正确答案，并将答案序号写在答题纸上Passage1It takesa lotof timeand effortto developand maintaina marketing campaign thatresonates（共鸣）wi thyour potentialcl ients.However,you shouldthink moreabout howto develop1marketing campaign.After all,we*re alwayslooking forways toincrease ourcompetitiveness.Here aresome marketingstrategies foryou tocheckout.Partner（结伴）with allies.Marketing partnershipshave manybenefits topush amarketingcampaign,For starters,when youstand sideby sidewi thsomeone else,you candel iverbetter content,If youare atthe topofyourbusiness,market ingpartnerships arecheaper tomaintain yoursuccess andexpose yourbrand.Embrace user-generated content.According toa surveyof839millennials（千万富翁）they spend
5.4hoursaday comunicat ingwith theirpeers,about30percent of their totalmedia time.Similarly,you canalso makethis bysharing personalstories andexchanging ideaswith your customers.This isa goodway ofcarrying outadverti sement.Help customerssolve aprobl em.As perfectlystated onHub Spot,You rein businessbecause youvprovide solutions.Some of the waysyou canhelp customerssolve aproblem isby:creating how-to-content;offering exclusivesthat maketheir liveseasierlistening tothem oranswering theirquestions;or creatingAPPs ortools.Let customersinteract.No matterwhatproductor serviceyou reoffering,yourcustomerswant tointeract withyour company,or atleast othercustomers.AMC,for example,created an online toolthat allowedyou towrite downyour imaginations.American Expressconnects small-business ownersto eachother andhelpful resourcesthrough itsopen forum.
21.This articlemainly talksabout_A.some marketingstrategies B.your potentialclients C.communicative skills
22.You aresuggested inthe secondparagraph to_A.fight againstyour opponentB.find allieswith someoneel seC.always focuson yourself
23.To embraceuser-generated contentdoes goodat_A.making friendswith strangersB.choosing capableemployees C.carrying outadvert isement
24.Which ofthe followingis NOTaway ofhelping customerssolve aproblem A.Creat inghow-to-content B.Listening tocustomers C.Having dinnerwith customers
25.AMC createdanonlinetools othat_A.one canwrite downwhat heimagines B.your dreamsand thoughtswill cometrue C.they cangather informationfrom customers26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”,并将答案写在答题纸上Passage2There areeight traditionalfunctions ofmarketing:1Buy ing:Amarketerfocusesonbuyers,needsanddesires inordertodecidewhat productstomakeavai lable.Unders tandingbuyers*behavior isof greatimportance.2Selling:Marketers usuallyview sellingasapersuasive activitythat iscompleted throughpromot ion,Selling includespersonal selling,advertising,and otherselling methods.It isprobably thefunction ofmarketing thatwe mostoften seein ourdaily life.3Transporting:Transporting isphysically movingthe productfrom theseller tothe buyer.Marketers focuson transporting costs andservices.4Storing:Like transporting.storing is an aspectofthe physical distribution of products.Storing includes warehousingactivities,Warehouses holdproducts forlong periods sometimesinorderto createtime utility.5Grading:Grading involvessorting productsaccording tosize andquality.This makesbuying andselling easierbecause itreduces the need forinspection andsampl ing.6Financing:For manyproducts,such asautomobiles,fridges,and newhomes,the purchaseis facilitatedwhen themarketer providescredit thatmakes thepurchasing ofthe productpossible.7Marketing research:Through research,marketers mayfind outtheneedfor newproducts andservices.By gatheringinformation ona regularbasis,they canbetter plan,carryout andcontrol marketingactivities.8Risk taking:It involvesbearing theuncertainties thatare partofthemarketing process.Most marketingdecisions resultin eithersuccessor failurethat isassociated withrisk.
26.It isvery importantto understandbuyers,behavior.T
27.Marketers usuallyuse differentselling methods.T
28.Marketers ignoretransportingcostsandservices.F
29.Both transportingand storingare theaspects ofthephysicaldistributionofproducts.T
30.Marketers providecredit thatmakes thepurchasing ofautomobiles,fridges,and newhomes possible.T
四、写作一篇作文，共20分［试题］Suppose youare themanager andwrite arecommendation letterfor Miss Helen Milleraccording tothe following information.Candidate:MissHelen Miller Workingexperience:worked inthe ExportDepartment ofalargefirm forover8years fromJuly2006to December
2014.Her characterand advantages:hardworking,honest andreliable,excellent communication skills,work independentlyand efficiently,excellent rapportwith people of all ages Reasonfor leaving:personal reasons备注翻译假设你是经理，根据以下信息给海伦米勒小姐写推荐信候选人:海伦•米勒小姐工作经历2006年7月至2014年12月在某大公司出口部工作8年以上她的性格和优点:勒奋，诚实可靠，优秀的沟通能力，独立高效的工作，与各个年龄段的人融洽相处离职原因:个人原因答Dear Siror Madam:Ms.HelenMillerisanemployee of our company.From July2006to December2014,I workedntheexport departmentofourcompany formore than8years,and nowI haveresigned dueto personalreasons.Her characterand strengths:hardworking,honest andreliable,excellent communication skillsand independentand efficientwork efficiency,able toget alongwell withpeopleofallages.If youcan considermy suggestionto interviewand hireher,I wouldbe verygrateful.Tianna CompanyManager WangDecember30,
2017.。
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