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国家开放大学电大专科《商务英语2》期末题库及答案（试卷号3936）题库
一一、交际用语（每小题20分，共10分）1-5题:选择正确的语句完成下列对话，并将答案序号写在答题纸上
1.—Your bankis huge!It must have many departments.A.Its true.Our bankconsists ofmany departments.B.Thank you,our bankis asmall one.C.You arekidding!Our bankis asmall one.
2.一You mentionedthe term“online banking“just now.I don,t quiteget it.一Online computersystems help us providespeedy bank service tocustomers.A.What do you learnabout the term B.Why doyou mention the wordC.what doyou meanby that
3.一In mostcases,it is the totalincome received.A.When doyou startto learnabout taxable income B.Why doyou want to knowtaxable incomeC.What doestaxable incomerefer to
4.一But inyour case,we stronglyrecommend War Risks and WPA A.OK,then pleasecover bothWarRisks andWPAfor usB.Well,that rate is acceptable.Thanks C.But theextra premiumis forbuyers account
5.一How canpeople avoidfood contaminationnowadays A.People shouldhave balancedfood to get differentnutrients they need.B.The governmentshould setstrict rulesto standardizethe productionof food.C.1agree with you on this point,and we should paymore to attention tofood safety.
二、选择填空（每小题2分，共30分）6—20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上
6.People areallowed to_their moneyat AT Ms.A.devote B.deposit
19.We*re also thinking about_this strategyto othersegments of the market.A.expanding B.exciting C.extracting
20.We so many changes over the past few months.A.are undertakingB.are toundertake C.have undertaken
三、阅读理解（每小题4分，共40分）21-25题:根据短文内容判断给出的语句是否正确，正确的写“T”,错误的写“F”,并将答案写在答题纸上Product advertisingis animportant partof marketing.It ainsat increasingsales bymaking a product or service known to a wider audience,and byemphasizing itspositive qualities.A companycan advertisein variousways,depending onhow muchit wishesto spend.There aredifferent media for advertisingincluding television»radio,newspapers,magazines,the Internetand directmail.The designand organizationof advertisingcampaigns isusually thejob of an advertisingagency.A goodadvertising programtells potentialcustomers whythey needthe product,how it is usedand thebenefits derived from itsuse.A successfulprogram alsotells theconsumer howthe productis betterthan similarofferings bycompeti tors.Corporate advertisingis notdirectly concerned with increasing the sales of a particular product or service,but morewith thebrand imageand reputation a companywants topresent to the generalpublic orwithin anindustry.Corporate advertisingcomes inthree different types:image advertising,opinion advertisingand investmentadvertising.Image advertisingattempts topromote the importance of a company.Opinion advertisingpresents theimpression ofdoing apublic serviceby addressingthe importance of a company.Investment advertisingis designedto attractpotential investors.
21.Generally,an advertisingagency is responsible fordesigning and organizing a product,s advertisement.T
22.It is not necessaryto considerthe budgetof anadvertisement inchoosing amedia for advertising.F
23.There are only threetypes ofmedia used in advertising.F
24.Product advertisingis differentfrom corporateadvertising.T
25.This passageis mainlyabout thehistory of advertising.F26-30题:阅读短文，从A、B.C三个选项中选出一一个正确答案，并将答案序号写在答题纸上Roles andFunctions ofBanks Theroles andfunctions of banks havechanged over the years.Today theservices that a bankoffers dependon thetype ofbank and the country.Many of the largerbanks maydeal infinancial instrumentssuch asshare certificates,certificates ofdeposit,and billsof exchange.A financialinstrument is a legaldocument.It showsthat moneyhas beenlent orborrowed,invested orpassed from one account to another.Some banks also offeronl inebanking andinsurance to their customers.However,one of the basic functions of a bankis toprovide servicesrelated tothe storingand management of money.These servicesinc ludeaccept ingdeposits,making loans,paying orcharging interest,transferring andinvesting money,providing ATM networks andsoon.Nowadays,onl inebank ingallows usto havemore choices and services,including openingaccounts,transferr ingmoney between accounts,paying billsand evengetting loans.
26.Different types ofbankmay offer_A.different functions B.different servicesC.different roles
27.banks mayprovide servicesabout financial instruments.A.Smaller B.Medium C.Larger
28.A financialinstrument provesthat_is transferredfromone accountto another ia certainway.A.money B.a serviceC.a legaldocument
29.is oneof the basicfunctions of a bank.A.Insurance B.Offering billsof exchangeC.Storing andmanagementofmoney
30.provides morechoicesandservices.A.ATMnetworkB.Online bankingC.An financialinstrument
四、翻译（每小题4分，共20分）31—35题:英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上
31.Our advertisingrates arebased onsize andlocat ion,A.我们的广告费根据大小尺寸和地理位置决定B.我们的广告收费是基于版面大小和位置来决定的C.我们根据尺寸大小和地理位置来决定收取广告费用
32.We haveto hammer out these details by the15th of this monthat thelatest.A.我们最迟要在本月15号之前敲定这些细节B.我们需要推敲这些细节，最晚在这个月15号前C.本月15号前，我们需要敲打这些问题细节
33.In orderto succeedin business,the followingtwo principlesof marketingshould be kept in mind.A.企业若想取得成功，必须牢记以下原则B.为了取得商业成功，两条市场原则应当被置于脑海中C.为了在商业上取得成功，以下两条营销原则应该牢记在心
34.Could youplease confirm that they have sufficient funds to cover this amount oforder A.能请您确认一下，他们有足够的资金支付这个数量的订单吗？B.您能否确认一下，他们有特别的资金支撑这个数量的订单吗？C.您可否批准-一下，他们有额外的资金为这个数量的订单保险吗？
35.You should be confidentwith our products,which enjoysa highprestige amongthe dconsumers.A.您需要对我们的产品树立信息，它享受很高的用户声誉B.您应该对我们的产品有信心，我们的产品广受消费者好评C.我们的产品您要建立信心，我们的产品享誉全部消费群体题库
三一、交际用语（每小题20分，共10分）1一5题:选择正确的语句完成下列对话，并将答案序号写在答题纸上
1.一You wantto knowabout thevalue addedtax,dont you一A.Yes,you need to introduceit for me.B.Yes,could you give mea briefoverview ofit c.Yes,you mustexplain itto mein greatdetails.
2.一Do you mean thatdeposits andwithdrawals areposted tomy accountimmediately A.Yes,we process cash transactionsin theworking days.B.Yes,we processcash transactionson thesecond day.C.Yes weprocesscashtransactions assoon as they takeplace.,
3.—Hi,Wang Ping,is that youHaven tseen youfor alongtime.A.Yes,its beenages.It*s niceto seeyou here.Have you..B.Ah,yeah.Its beengreat totalk about the oldages.C.What haveyou been doing for the lastyears
4.一1think thatimporters mustalso have the right to reinspect goodsupon arrival.一A.Yes,there might be adispute overthe resultsof the inspection.B.Quite right,but itsvery complicatedto have the goodsre inspected.C.No,weshouldinspect the goods tosee ifthere is any breakageor damage.
5.一It willtake atleast threeweeks.A.When did you finish our Tvcommercial B.How soonwill youfinish ourTV commercialC.How longdidyoufinishourTV commercial
二、选择填空（每小题2分，共30分）6—20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上
6._view ofour long-standing businessrelations,we canconsider aprice reduction.A.In B.With C.On
7.It can be aimedindividuals withselect surfingbehavior.A.to B.in C.at
8.____________________________________________________________________Online marketingallows businessesto reacha wider market while__________________________________________costs,____timeand eliminatingtons ofpaperwork.A.to cut,to save
8.cutting,saving C.cut,save
9.You shouldmake sure that your password is long enoughto_it from being easilyhacked.A.prepare B.Pronounce C.prevent
10.On arrival,our staff_the customerwith placingthe sandbagsdown offthe vehicle.A.assisted B.sustained C.attracted
11.One of thebasicfunctionsofabankis toprovide services_the storingandmanagement ofmoney.A.instead ofB.related toC.subject to
12._rate is3%for incomebetween3,501and5,000,while_rateis45%for incomeover80,
000.A.L.ow-high B.The lowest-the highC.The lowest-the highest
13.Mobile bankingfunctions nearly_telephone banking,except thatinformation iscarriedby ShortMessage Service.A.as the same B.the same as C.as samethe
14.It willtake atleast twoweeks justto get the storyboard.A.written upB.write upC.to writeup
15.The participationof environmental protection is also thepath_for a company*s development.A.sustainable B.moderate C.continuous
16.Events resulting from aloss oftrust arebeing seennow and then and they affectsocietyin many_ways.A.definite B.desired C.unfortunate
17.Could youplease_that they have sufficientfunds tocover this amount A.comfort B.confirm C.conclude
18.Marketing theorystates thatmarketing managersshould_the needs of customers.A.meet B.involve C.measure
19.There havecertainly beensome challenges,but Idsay were_to hit our targets for the yeart s end.A.on roadB.onsite C.on track
20.Our newsupply chainby themanagement.A.has reallybeen pushedB.has reallypushed C.did reallypush
三、阅读理解（每小题4分，共40分）21-25题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答题纸上Nowadaysmore andmore attentionis beingpaid“Business Ethicsw Butwhat doesitmeanWhat is the importance of ethicsin business Business ethicsis not about personality,though a good personalityis valuable.Ethicsis theprimary elementand prerequisitefor asuccessful business.No matterwhat youdo,youshould thinkof businessas amatter ofintegrity.Nowadays,the slipin ethicsand theabsenceof social responsibility,especially integrity,have ledto acrisis in business,seriouslyinfluencing socialdevelopment,Events resultingfrom aloss oftrust arebeing seennow and then and they affectsocietyin many unfortunate ways.Most peopleknow theimportanceof business ethics,but stillsomepeople dont honor them.We oftenhear mediareports onproblems in business,such as addingharmful materialsto products.These behaviorscause muchdamage toconsumers,who spendmoneybut donot getquality goods,especially whenthese commoditiesdo greatharm totheir health.Itis difficult for peopleto forgetthe casein whichsome childrenconsumed unsafemilk powderproducedby afew immoralbusinesses,and theirhealth sufferedserious damageas aresult.People cant bear this kind of behavior andthe businesses responsible must be closeddownandtherelated personnelbe punished.
21.Lack ofbusiness ethicshas seriouslyinfluenced socialdevelopment.T
22.Business is to betreated withsocialresponsibilityand integrity.T
23.People whodonthonorbusiness ethicsare likelyto makea profit.F
24.People caneasily forgetthose badbehaviors bybad businesses.F
25.Recently,people arepaying lessattention toprofessional ethicsthe businessworld.F26-30题:阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上Electronic BankingElectronic banking,ore-banking,has radicallychanged thewaycustomers cando banking.Before e-banking,if you wanted to check anaccount balance,youphysically had to gotothe bank branch.Now thereare manybanking methodsavailable.ATMs have become very useful because theyallow you tocheck balances,make deposits,withdraw fundsand transfermoney.Telephonebanking enablesyou toconduct electronicfunds transfer,check balancesand paybills.Mobilebanking functionsnearly thesameastelephone banking,except thatinformation iscarriedby ShortMessage Service.Online bankingprovides youwith manymore services.They includechangingaccount detailslike addressand password,arranging billpayments,viewingtransactions and transferring moneybetweenaccounts.It isimportant toprotect your personal information when banking online.You shouldclearyour cookiesafter eachbanking session,and makesurethatyourpasswordislongenough topreventit from being easilyhacked.
26.How didpeople checkhow muchmoney theyhad in their bankaccount beforee-banking A.They telephonedthebank.B.They wrotetothebank.C.Whey wentto abank tocheck it.
27.There arebanking methodsmentioned in the passage.A.
3.B.
4.C.
5.
28.According tothe passage,you can through telephonebanking.A.change accountdetails B.make depositsC.conduct electronicfunds transfer
29.Mobile bankingprovides online banking.A.fewer servicesthan B.as manyservices asC.thesameservices as
30.How canwe protectourpersonalinformation whenwe conductonline bankingA.We canclean thecomputer wheneverwe useit.B.We onlycheck ourown account balances,C.We canset longerpassword to make itdifficultforhackers
四、翻译（每小题4分，共20分）31—35题:英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上
31.In orderto succeedinbusiness,the followingtwo principlesof marketingshould bekept inmind.A.企业若想取得成功，必须牢记以下原则B.为了取得商业成功，两条市场原则应当被置于脑海中C.为了在商业上取得成功，以下两条营销原则应该牢记在心
32.But pricingis based onthe needsof target customers and it differs from place to place and overt ime.A.但定价是基于目标客户需求的，它不同于地点，随着时间的推移B.但定价是基于目标客户需求的，它随着不同的地点和时间而推移C.但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同
33.It isimportant toprotect yourpersonal infornationwhen bankingonline.A.在银行上网时要防止你的个人信息泄露，这点很重要B.进行网上银行操作时，保护好你的个人信息非常重要C.上网之前把银行卡的信息保存好是很重要的
34.Needless tosay our customers werevery happy with the quality of service.A.不必说客户是否满意我们的服务质量B.不用说，客户非常满意我们的服务质量C.客户是否满意我们的服务质量是不用说的
35.It showsthat moneyhas been1ent orborrowed,invested orpassed fromoneaccountto another.A.它表明钱已借出或借人、已投资或从一个帐户转到另一个账户B.表明钱已借人或借出、已花费或从-一个帐户转给另-一个人C.它表明钱已被借贷、己投资或从一个帐户转到其它账户题库
四一、交际用语（每小题20分，共10分）1一5题:选择正确的语句完成下列对话，并将答案序号写在答题纸上
1.一Which editionwould youlike youradvertisement to appear inA.The coiningedition isready nextThursday.B.How muchdoyouplan to spend onadvertisement c.we would like to get inwith thefall publication,if possible.
2.―Certainly.We shouldregister within30days afterwe receiveour business license.A.Is thereanytime requirementfor registrationB.How longwill youreceive yourbusinesslicenseC.Is30days enoughfor youto sendthe goodsto usM
3.—You mentionedthetermonlinebankingjust now.I dont quiteget it.-Online computersystems help us providespeedy bankservice tocustomers.A.What doyou learnabout theterm B.Why doyou mentionthe wordC.What doyoumeanby that
4.—Mr.Wilson.Your requestfor compensationsurprises me.What happened一A.15tons of goods cantsimply disappearinto thinair.B.The issueis ashortage ofweight.C.T m afraid thatit reallyhas nothingto dowith us.
5.一Is therea market-1am veryoptimistic about the marketopportunities in China.A.They havethe mostneed forcomputers.B.Our currentagent agreementsare broken up intoregions.C.what areyour initialthoughts onour computersin China
二、选择填空（每小题2分，共30分）6—20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上
6.We arefull ofconfidence_the Chinesemarket.A.in B.on C.with
7.Who theinspection certificateA.publishes B.issues C.suggests
8.Our currentagent agreementsare regions.A.broken inB.brokenup with C.broken into
9.Remember wewanttocreate aforward-looking imageincrease theawareness ofour brand.A.as wellas B.instead ofC.apart from C.demand
7.What a_!1didnt expectto meetyou here.A.incidence
8.accident C.coincidence
8.view ofour long-standing businessrelations,we canconsider aprice reduction.A.In B.With C.On
9.We haveto_thesedetailsbythe15th ofthis monthat thelatest.A.breakout B.hammeroutC.checkout
10.Any advice yougive us will bekeptstrictly_------------A.secret B.unknown C.confidential
11.Please transferthe remainingaccountbalance,after deductingall_________bank chargesifany toour A/C
7654321.A.relevant B.Permanent C.average
12.It isimportant toprotect your_informationwhenbankingonline.A.individual B.personal C.plenty
13.A companycan advertisein variousways,—how muchit wishesto spend.A.relying onB.depending onC.focusing on
14.Tax,canbeusedinpublic services,is veryimportant toour country,
10.our customerwas veryhappy with the qualityof service.A.Regardless ofit B.Helpless todo C.Needless tosay
11.The digitalimage processingofthiscopier isa primereason youcan_it.A.deal with B.count onC.give up
12.A successfulprogram alsotells theconsumer howthe productis betterthan similarofferingsby_A.managers B.partners C.competitors
13.Corporate advertisingis notconcernedwith increasingthe salesofaparticular product or service.A.professionally B.directly C.completely
14.Well,1will getthe marketsurvey withmy colleagues.A.started B.start C.to bestarted
15.The sandbagsstopped her property fromA.to beflooding B.being floodingC.being flooded
16.A situationanalysis canhelp definethe problemand makeclear what additionalinformation A.is neededB.Needed C.needs
17.___________________________ATMshavebecomeveryusefulthey allowyoutocheckbalances,make deposit,withdraw fundsandtransfermoney.A.which B.because C.then
18.Our bankconsists ofmany departments,each of_is responsible for aparticular areaofbusiness.A.what B.that C.which
19.more manageable,we dividedthe sandbagson totwo pallets（平板车）•A.To makeit B.Making itC.Make it
20.One majorbenefit ofonline advertisingis theimmediate spreadof information_bygeography ortime.A.that limitsB.that is not limitedC.which islimited
三、阅读理解（每小题4分，共40分）21-25题:根据短文内容判断给出的语句是否正确，正确的写“『，错误的写“F”，并将答案写在答题纸上Dear Siror Madam,We havereceived anorder forUS$3,200,000worth ofgoods fromDelta Co.,Ltd.,1258Husten Avenue,New York,U.S.A.,who hasgiven usyour bankas areference.Could youplease confirmthat theyhave sufficientfunds tocover thisamountand that theyhavea reliablecreditrating We would bemost gratefulfor yourassistance,and anyadviceyougiveuswill bekeptstrictly confidential.A stampedand addressedenvelope has been includedfor yourreply.Thankyou inadvance.Sincerely yours,John Taylor
21.John Taylors companyhas receivedUS$3,200,000worth ofgoods fromDelta Co.,Ltd.F
22.The letteris writtentoareference bank.T
23.John Taylorwants to know ifDelta Co.,Ltd.is trustworthyasacorporate partner.T
24.The advicethat thebank giveswon,tbekept inconfidence.F
25.John Taylor*s companyhas paidfor thebanksreply.F26-30题阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上Bob:Weve undertaken somany changesoverthepast few months.I*d liketo knowhow thingsare shaping up.john:There havecertainly beensome challenges,but Idsay we*re ontrack tohit ourtargetsfor theyears end.Bob:Where doyou thinkour greatestadvantage liesin our competition john:Were takingadvantage of the economiesof scale.We*ve been able to reduce ourpricepoint,which givesus theadvantage overthe competitionin pricing.Bob:Ournewsupplychainhasreallybeenpushedbythemanagement.We*re alsothinking aboutexpandingthis strategyto othersegments of the market.john:It*s beentough onour competition,they justcant keep up.Not onlythat,butour uniqueness（独一无二性）is finallybeing perceivedby awider audience.Bob:Our breadthreally can,tbebeat.Marketing*salso beendoing excellent job on gettingthat message out.john:0ur sportswearline combinesdurability（耐久性），uniqueness andcomfort-at anincredibly affordable price.Can*t beat that!Bob:We realso takingadvantage of social media,such asthe Facebook,Twitter andothersocial networking tools togetthe message out.It*sa new territory（领域），but weneed tocontinue to hone thatmessage.john:Social mediais anentirely newgame.Marketing,s brought in some consultingspecialists tohelpustake advantage of thesenew technologies.
26.How isthe companydoing currentlyA.Rather badly.B.Rather well.C.Moderately well.
27.Where doesthe greatestadvantage liein theircompetition A.New market ing schemes.B.Wide rangeof activities.C.Economies of scale..
28.What qualityof the company isbeing perceivedby awider audience A.The companys quality.B.The company*s growth.C.The companys uniqueness.
29.What toolisthe marketing departnentusing toget theirmessage outA.Social media.B.Sportswear.C.Marketing chain..
30.What stepshas themarket ingdepartment taken to improve their understanding ofsocial media A.It hascreated anew jobfor sociaI media.B.It hasconsulted someconsultants.C.It hasignored socialmedia.
四、翻译（每小题4分，共20分）31—35题:英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上
31.You nolonger need to spendmuch timelining up at abank todo yourtransact ions.A.你不必花许多时间在银行交易，排队等待B.你绝不需要花大量时间在银行排队办你的业务C.你再也不需要花很多时间在银行排队进行交易
32.Our advertisingagency willjust haveto comeupwith a themefor theadvertisement bytomorrow.A.明天之前我们广告公司将会索取广告的主题B.明天之前我们广告公司将会推出广告的主题C.明天之前我们广告公司将会收到广告的主题
33.In orderto succeedinbusiness,the followingtwo principlesof marketingshouldbekept,inmind.A.为了在商业上取得成功，以下两条营销原则应该牢记在心B.企业若想取得盈利，就必须牢记以下营销原则.C.为了取得商业成功，两条市场原则应当被置于脑海中
34.There-inspection shouldbe completedwithin amonth ofthe arrivalofthe goods.A.对货物的重新检查应在到货后一个月内完成B.应在一月内到货并完成对货物的重新检查C.应在完成对货物的重新检查后一个月内到货
35.There isa differenceof5million dollarsbetween thisyear,s salesand lastyear A.这里有今年和去年5百万美元的销售额差价B.今年和去年的销售额有5百万美元的不同C.今年和去年的销售额相差5百万美元题库
五一、交际用语（每小题20分，共10分）1-5题:选择正确的语句完成下列对话，并将答案序号写在答题纸上
1.一Morning,Daniel.Today Vd liketo discuss the promotionalevents ofourproductswithyou.A.I can,t agree withyoumore onthat.B.Our customersare satisfiedwith ourproducts.C.Ok.1think weshould drawupathorough plan.
2.—Is itpossible tofind alternativepayment,terms forthis order一A.I*m afraidnot.We insistonaletter ofcredit.B.No,1think theprice isreasonable.C.I cantbe of any helpin thisrespect.
3.一It seemsthat thesales volumehas notreached ourobjective.一A.It doesn,t reallymatter.B.It*s true.I*m sorryabout that.C.Thank youfor yourcooperation.
4.—Now shallwe moveon tothe nextquestion A.Thank youfor yourquestions oncommodity inspection.B.Sure.Let,s talkabout the time ofshipment andpayment.C.Importers musthavetherighttore-inspect goodsupon arrival.
5.一Im afraidthegoodswe receivedyesterday are short ofweight.A.I1mafraidwe reallycouldn*t acceptthat.B.ReallyYou shouldcheck itagain.c.rmsorry tosay theshipment didn,t turnoutto besatisfactory.
二、选择填空（每小题2分，共30分）6—20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上
6.Your kindco-operation willbe highlyappreciated.A.in thisregard
6.1nthisway C.in thismethod
7.What*sthe insurance_for theshipment A.ratio B.Value C.rate
8.It assuresthatyouare dealingwithabusiness partner.A.trustworthy B.confidential C.ethics
9.No matterwhat itmay leadto,they always_________the profitmaximization.A.persuade B.Pursue C.prepare
10.A companycan advertisein variousways,how muchit wishesto spend.A.resultingfromB.depending onc.looking after
11.A successfulprogram alsotells theconsumer howthe productis betterthan similarofferings competitors.A.with B.for C.by
12.We needto selectthe bestsalesmen toestablish an_relationship withbuyers.A.interactive B.international C.intellectual
13.Increasingly,online marketingisnolonger justan option.It isa_—.A.businessB.necessity C.communication
14.Now we are ableto browseshops inthe worldin ourown home.A.the mostfancy B.fanciest C.the fanciest
1.11have just_some Americandollars intoRenminbi Yuan.A.been changedB.changed C.been changing
3.1It aimsat increasingsales by_aproductorservice___________toawider audienceA.making-known B.making，••to knowC.to make----knowing
17.The sandbagsstopped her property fromA.to beflooding B.being floodedC.being flooding
18.Those enterprisesonly seekprofits withoutawareness ofenvironmentalprotectionareshort-sighted.A.who B.that C.those
19.Another principlefor abusiness is_that profitablesales volumeis thanmaximumsales volume.A.the more important B.most importantC.moreimportant
20.We wont entertainyour claim_theinspectioncertification fromthe CommodityinspectionBureau.A.unless youwill have
21.nless you have C.unless youdont have
三、阅读理解（每小题4分，共40分）21-25题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答题纸上Product advertisingis animportant partof marketing.It aimsat increasingsales bymaking apro duet orservice knowntoawider audience,and byemphasizing itspositive qualities.A companycan advertisein variousways,depending onhow muchit wishesto spend.There aredifferent mediafor advertisingincluding television,radio,newspapers,magazines,the Internetand directmail.The designand organizationofadvertisingcampaigns isusually thejob ofan advertisingagency.A goodadvertising programtells potentialcustomers whytheyneedthe product,how it is usedandthebenefits derivedfrom itsuse.A successfulprogram alsotells theconsumer howthe productis betterthan similarofferings bycompeti tors.Corporate advertisingisnotdirectly concernedwithincreasingthesalesofaparticularproduetorservice,but morewiththebrand inageand reputationacompanywants topresent tothe generalpublic orwithin anindustry.Corporate advertisingcomes inthree differenttypes:image advertising,opinion advertisingand investmentadvertising.Image advertisingattempts topromote theimportanceofacompany.Opinion advertisingpresents theimpression ofdoing apublic serviceby addressingtheimportanceofacompany.Investment advertisingis designedto attractpotential investors.
21.Generally,an advertisingagency isresponsiblefordesi gningandorganizingaproduct,s advertisement.T
22.It isnot necessaryto considerthe budgetofanadvertisement inchoosing amediaforadvertising.F
23.There areonly threetypesofmedia usedin advertising.F
24.Product advertisingis differentfrom corporateadvertising.T
25.This passageis mainlyaboutthehistory ofadvertising.F26-30题:阅读短文，从A、B.C三个选项中选出--个正确答案，并将答案序号写在答题纸上We aredisappointed to learn fromyour letterof March15that50out ofthe3000cartons ofHerbs suppliedto yourOrder No.DF-3were found deteriorated onarrival atthe portof destination.We havebeen exportingHerbs formany years.All ourgoods werecarefully inspectedbefore shipment byChina ComnodityInspection Bureauand were found to be ofstandard quality,and enjoyagoodreputation oninternational markets.But forany possibledeterioration forwhich weare foundliable,we shallalways beready to compensate.For thispart iculartransaction,however,we haveto pointthatthegoods werein goodcondit ionwhen shipped,which wasclearly statedintheclean Billof Lading.We,therefore,are certainthey weredamaged orstained throughcareless handlingwhile intransit,or theywere put inthe open anddanaged by rain.Should youwish toplace anorder foranewbatch of50cartons to makeup for your deterioratedgoods,please letus know and wewillbewilling todo so.Yours faithfully,Tom White
26.Why doesTom Whitefeel disappointed A.50out ofthe3000cartons ofHerbs suppliedwerefounddeter iorated.B.He receiveda complaintletter fromthe client.C.The goodswere deliveredlate.
27.How wereall the Herbs beforeshipment A.They werefounddeteriorated.B.They werefound to be ofstandard quality.C.They werefound inpoor quality.
28.Is TomWhite willingto compensatethe loss oftheclient A.No,he doesn,t thinkit ishis fault.B.No,he thinksthe transportation companyshould compensate.C.Yes heis willingto compensatefor theirloss.
29.Which mightnot bethe reasonofthedamage A.Tom s company didnt inspectit clearly.B.They weredamaged orstained throughcareless handlingwhile intransit.C.They wereputintheopenand damagedbyrain.
30.How willTom,scompanymakeup fortheHerbsdamaged A.They willsend allthegoodsagain.B.They willask theinsurance companytocompensate.C.They willask theclient toorder another50cartons.
四、翻译（每小题4分，共20分）31—35题:英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上
31.So letsmeet eachother half-way andcompromise ona10%reduction inprice onthe consignment.A.那么我们各让一半，运货价减少10%吧B.那么我们半路上见，妥协运货价降低10%吧C.那么我们各让一半，你我妥协将运货价降至10%吧
32.For theseller,the bestterms wouldbe fullpayment incash atthetimeof sale.A.为了卖方利益，最好的条款是在销售时以现金全额付款B.对于卖方来说，最好的付款方式是销售时全额现金支付C.由于卖方缘故，最好的协议是在销售时以现金全额付款
33.Could youpleaseconfirmthat theyhavesufficientfundstocoverthisamount oforder A.能请您确认一下，他们有足够的资金支付这个数量的订单吗？B.您能否确认一下，他们有特别的资金支撑这个数量的订单吗？C.您可否批准一下，他们有额外的资金为这个数量的订单保险吗？
34.You nolonger needto spendmuch timelining upatabank todo yourtransact ions.A.你再也不需要花很多时间在银行排队进行交易B.你绝不需要花大量时间在银行排队办你的业务C.你不必花许多时间在银行交易，排队等待
35.Events resultingfrom alossoftrust arebeing seennowandthen andthey affectsociety inmanyunfortunateways.A.导致信任缺失的事件多多少少有所发生，并以不同方式影响社会B.因信任缺失导致的事件现在和当时都有发生，并不幸严重影响社会C.因信任缺失导致的事件时有发生，并且不幸的是，以不同方式影响着社会A.what B.that C.which
15.our incomeis,tax weshould pay.A.The higher---the moreB.Higher—more C.The highest—the most
16.A largevolume ofsales_result ina lowprofit margin,therefore,itisimportant formarketers tofocus ontheir profitablesales volume.A.will B.must C.may
3.1In myopinion,the firstthing_is whattools weshould use.A.to discussB.to bediscussed C.discussed
18.If youfail tohonor thecontract,we tocancel it.A.entitle B.are entitledC.will entitle
19.A goodadvertising programtells potentialcustomers thebenefits_the useof products.A.deriving fromB.to derivefromC.derivedfrom
20.Business ethics_notaboutpersonality,though agood personalityis valuable.A.is B.are C.do
三、阅读理解（每小题4分，共40分）21-25题:阅读对话，从A、B、C三个选项中选出-一个正确答案，并将答案序号写在答题纸上Bob:We veundertakensomanychangesoverthepastfewmonths.Id liketo knowhow thingsareshapingup.John:There havecertainly beensome challenges,but Idsay wereontrack tohitourtargetsfortheyearsend.Bob:Where doyou thinkour greatestadvantage liesin ourcompetition John:We*re takingadvantage ofthe economiesofscale.We vebeenabletoreduceour pricepoint,which givesus theadvantage overthe competitionin pricing.1Bob:Ournewsupplychainhasreallybeenpushedbythemanagement.We realsothinkingabout expandingthis strategyto othersegments ofthemarket.John:It*sbeentough onourcompetition,they justcantkeep up.Not onlythat,but ouruniqueness（独一无二性）is finallybeing perceivedby awider audience.，Bob:Our breadthreally cantbebeat.Marketing,salsobeendoingexcellentjobongetting thout.John:Our sportswearline combinesdurability（耐久性），uniqueness andcomfort-at anincrediblyaffordableprice.Can tbeatthat!Bob:We realso takingadvantageofsocialmedia,such asthe Facebook,Twitter andother socialnetworkingtoolstogetthemessage out.Its anew territory（领域），but weneedtocontinuetohonethatmessage.John;Social mediaisanentirely newgame.Marketing sbroughtinsomeconsultingspecialists tohelpustake advantageof thesenew technologies.
21.How isthecompanydoing currentlyA.Rather badly.B.Rather well.C.Moderately well..
22.Where doesthe greatestadvantage liein theircompetition A.New marketingschemes.B.Wide rangeof activities.C.Economies ofscale.
23.What qualityofthecompany isbeing perceivedby awideraudienceA.The company*s quality.B.The company*s growth.C.The company*s uniqueness.
24.What toolisthemarketing departmentusing toget theirmessageoutA.Social media.B.Sport swear.C.Marketing chain.
25.What stepshas themarketingdepar tmenttakentoimprovetheirunderstandingofsoc ialmedia A.It hascreated anew jobfor socialmedia.B.It hasconsulted someconsul tants.C.It hasignored socialmedia.26-30题:阅读短文，从A、B、C三个选项中选出-一个正确答案，并将答案序号写在答题纸上Far East:Logistical SolutionJune L2016Dear Mr.Anderson,We appreciatevery muchthe cooperationyouhavealways extendedto us.I providemore informationbelow about our companyandtheservices weoffer for your reference.Far Eastisaspecialist logisticsservice provider.We operatein sectorsof commerceand industrywhere flexiblesolutions arerequired.We*re flexibleadaptable andinnovative.Everything wedo isabout yourbusiness.We willtailor ourservices to your exactneeds,or providea uniquesolut ion.An exampleofarecent actionwas the delivery ofsandbags toRowlands Castlethis week.Our customer urgently requiredthe deliverydue tothe localflooding.Also,the customerworked nights,so wehadtomake thedelivery fit with herwork schedule.To makeit moremanageable,we dividedthe sandbagson totwo pallets.On arrival,our staffparked inone footdeep waterand assistedthe customerwith placingthe sandbagsso thatthey stoppedherpropertyfrombeingflooded.Needless tosay,ourcustomerwas veryhappy withthe qualityof service.The factis thatwe care aboutourcustomers and weare passionate aboutcur services.Thank youforyourattent ion.Yours sincerely,Lin HanxueMs.Logistics Officer
26.Lin Hanxuethanks Mr.Anderson.A.for hiskindness B.togetmore helpC.for theirjoint work
27.Far Eastisaspecialist logisticsservice providerwhich_A.works atnight B.is flexible,adaptable andinnovative C.provides information
28.The customerurgentlyasked themto deliverthe sandbags_A.because theycareaboutthe customer,s businessB.because theycan splitdown the sandbags intotwo palletsC.to stopherpropertyfrombeingflooded
29.They dividedthesandbagson totwo pallets.A.tomakethedeliveryfitwiththe requirementsB.becausetheyare tooheavy C.tomakeit easyto handle
30.The mainpurpose ofthe letteristoshow that.A.Far Eastcares about their customersandtheyarepassionateabouttheirservice B.their customersare veryhappywiththequalityofserviceC.an exampleof theirlatest actions
四、翻译（每小题4分，共20分）31—35题:英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上
31.When datahas beencollected,it hastobeanalyzed todecide what it allmeans.A.采集数据后要进行数据分析，判断这些内容究竟是什么意思B.数据收集后，需要进行数据分析，来决定这些数据的意义.C.先进行数据收集，然后分析，再决定这些数据的含义
32.We wont entertainyour claimunless youhavetheinspect ioncertification fromthe ComnodityInspect ionBureau.A.我们不接受索赔，你们有商检局检验证书除外B.除非贵方没有商检局检验证书，我们不接受索赔C.除非贵方提供商检局检验证书，否则我们将不受理贵方的索赔
33.There-inspection shouldbe completedwithin amonth ofthe arrivalofthegoods.A.对货物的重新检查应在到货一个月内完成B.应在一月内到货并完成对货物的重新检查C.应在完成对货物的重新检查后-一个月内到货
34.You nolonger needto spendmuch timelining upatabank todo yourtransact ions.A.你不必花许多时间在银行交易，排队等待B.你再也不需要花很多时间在银行排队进行交易C.你绝不需要花大量时间在银行排队办你的业务
35.Pricing isbasedontheneedsoftargetcustomersanditdiffersfromplacetoplaceandovertime.A.定价是基于目标客户需求的，它不同于地点，随着时间的推移B.定价是基于目标客户需求的，它随着不同的地点和时间而不同C.定价是基于目标客户需求的，而且价格因地域和时间而有所区别题库
二一、交际用语（每小题20分，共10分）1-5题:选择正确的语句完成下列对话，并将答案序号写在答题纸上
1.—You wantto knowaboutthevalue addedtax,dont you一A.Yes,you needto introduceit forme.B.Yes,1must knoweverything aboutit.C.Yes,could yougive mea briefoverview ofit
2.一In mostcases,itisthe totalincome received.A.What doestaxable incomerefer toB.Why doyouwanttoknowtaxableincomeC.when doyou starttolearnabout taxableincome
3.―Can wediscussthequestion ofcommodity inspectionA.OK.The inspectionofgoodsis particularlyimportant.B.Wewouldprefer tore-inspect goodsattheunloading port.C.But theremight besome disputeoverthe resultsof inspection.
4.一This isFocus AdvertisingAgency.How mayI helpyou一A.I1dliketo buya pairof sportsshoes.B.rmglad tointroduce myselftoyou.C.1needtoinquire aboutyour advertisingrates.
5.—How canpeople avoidfood contaminationnowaday s一A.People shouldhave balancedfood toget differentnutrients theyneed.B.The governmentshould setstrict rulesto standardizethe productionof food.C.1agreewithyou onthis point,andweshould paymore toattention tofood safety.
二、选择填空（每小题2分，共30分）6—20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上
6.We acopy ofthe statementforyourreference.A.enclose B.encircle C.enrich
7.We wontlet youinto thepark_the validpass forthis month.A.unless youwill haveB.unless youdon*thaveC.unless youhave
8.Consumers can*t digesttoo muchinformation ona webpage,resulting_low ratesofreturn.A.withB.inC.at
9.In China,Tao baois oneof_e-commerce sites.A.most popularB.the mostpopular C.more popular
10.What stheinsurance_fortheshipment A.rate B.value C.ratio
11.Our bankconsists ofmanydepartments,each of_isresponsibleforaparticulararea ofbusiness.A.that B.which C.what
12.Experts suggest_a differentpassword forevery websiteyou visit,and changingthepassword everyfewmonths.A.using B.to useC.use
13.The idealmoney issomething acceptable,easily storedand transported.A.partially B.probably C.universally
14.1t aimsat increasingsales bymaking aproductorserviceknowntoawider.A.witness B.audience C.evidence
15.No matterwhatitmay leadto,they always_the profitmaximization.A.pursue B.respect C.perform
16.People cant bearthiskindofbehaviorandthebusinessesresponsiblemust.A.tobe closed B.closeup C.becloseddown
17.It isjust notpossible formanagers tokeepupwith allofthechanges,in theirmarkets.A.to takeplace B.taking placeC.being takingplace
18.A companycan advertisein_ways,depending onhow muchit wishestospend.A.peculiar B.Various C.serious。
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