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跨境电商英语试题Test One I.Match the following words in ColumnA and their definitionsin ColumnB.10points ColumnA ColumnB
1.bulk goodsa.when consumerstalk abouta companysproduct orservice to their friends,family,and to others withwhom they have closerelationships
2.product liftcycle b.insurance fbrloss ofor damageto cargoes,or fbrinjury topeople travellingin cargoes
3.tariffs c.the completechain ofproduction departmentsfrom rawmaterials totenninal productmanufacturing,mainly fbrspecific productionand manufacturinglinks
4.ocean billof ladingd.goods such as coal,grains,oil,or chemicalsthat are not packagedin anytype ofcontainer and arc stored,transported,and soldin largequantities
5.sequential numberc.taxes onimported goods
6.industrial chainf.groups ofpotential customersbased ondifferent characteristicssuch asdemography,geography,behavior,or psychography
7.WOM marketingg.the stagesin a particular productsexistence:introduction,growth,maturity,and declinein sales
8.individualism h.a documentthat showsthe detailsof thegoods thatarc beingtransported by a carrier
9.cargo insurancei.a sequentialnumber used to ensuredata uniqueness
10.market segmentationj.a doctrinethat the interests of the individualare ethicallyparamount
11.Read thestatements belowbased on the text,decide whetherthey aretrue or not.Mark Tfor trueand“F”for false.10points
1.Chinas e-commerce marketis thelargest onein the world and already represents more than40%of thetotal globalc-commcrcc spending.
2.Goods importedthrough cross-border e-commerce fall into the“bulk goods”category,rather thanpersonal goods.
3.Social mediamarketing can help increasewebsite trafficand raisebrand awareness.
4.Customer ExperienceManagement CEM is aconcept thatdescribes howa companysells their products to customers.
5.In high-income countrieslike Singapore,45%of alle-commcrce transactionsare cross-border.
6.A marketplacemodel is a platfbnnwhere manycompanies selltheir productsalongside theircompetitors.
7.If youare newin theBlogging world,it will be betterto startyour blogA.Agricultural Products.B.Economic Circulationand RuralVitalization.C.Storage Prices.D.Warehouse Storageand CourierSector.Passage TwoThe marketfbr productsdesigned specificallyfbr olderadults couldreach$30billion bynext year,and startupswant inon the action.What theysometimes lackis feedback from thepeople whothey hopewill usetheir products.So Brookdale,the countryslargest ownerof retirement communities,has beeninviting a few selectentrepreneurs justto movein fbr afewdays,show offtheir products and hearwhat theresidents have to say.Thats whatbrought DayleRodriguez,28,all the way fi-om England to thedining roomof BrookdaleSouth Bayin Torrance,California.Rodriguez is the communityand marketingmanager for a companycalled Sentab.The startupsproduct,SentabTV,enables olderadults whomay not be comfortablewith computersto accessemail,video chat and social media usingjust theirtelevisions anda remotecontrol.Ils nothingnew,ils nothingtoo complicatedand ifsnatural becauselots ofpeople haveTV remotes,says Rodriguez.But none of that is thetopic ofconversation in the Brookdaledining room.Instead,Rodriguez solicitsresidents,advice onwhat heshould geton hischeeseburger and how heshould spendthe afternoon.Playing cardswas on the agenda,as well as learningto playmahjong.Rodriguez saysits importantthat residentshere dontfeel likehes sellingthem something.4trve hadmore feedbackin apassive approach,he says.Playing pool,playing cards,having dinner,having lunch,“all workbetter“than goingthrough a survey ofquestion.When theyget toknow meandtotrust me,knowing fbrsure Imnot sellingthem something-therell bemore honestfeedback from them.”Rodriguez is just theseventh entrepreneurto moveinto one of Brookdales1,100senior livingcommunities.Other new products in the programhave includeda kindof full-blow dryerand specially designed clothingthat allowspeople withdisabilities to dress andundress themselves.Mary LouBusch,93,agree to try theSentab system.She tellsRodriguez that it mightbe goodfbr someone,but notfbr her.“I have the computerand FaceTime,which Italk withmy familyon,“she explains.She alsohas aniPad anda smartphone.uSo Ido prettymuch everythingI needto do.,,To befair,if Rodriguezhad wantedfeedbackfromsome more technophobic seniors,he mighthave endedup in the wrongBrookdale community.This oneis locatedin theheart ofSouthern Californias aerospace corridor.Many residentshave backgroundsin engineering,business andacademic circles.But Rodriguez says hesstill learningsomething importantby movinginto thisBrookdale community:^People are moretech-proficient thanwe thought.^^
6.What doesthe passagesay about the startupsA.They neverlose time in upgradingproducts fbr seniors.B.They wantto have a shareof theseniors goodsmarket.C.They inviteseniors to their companiestotrytheir products.D.They try to profitfrom promotingdigital productsto seniors.
7.Some entrepreneurshave beeninvited toBrookdale to.A.have aninterview withpotential customersB.conduct asurvey ofretirementcommunitiesC.collect residents*feedback on their productsD.show seniorresidents howto useIT products
8.What dowe knowabout SentabTVA.It is a TVprogram cateringto theinterest of the elderly.B.It is a digitalTV whichenjoys popularityamong seniors.C.It isa TVspeciallydesignedfbrseniorsto viewprograms.D.It isa communicationsystem viaTV instead of acomputer.
9.What doesRodriguezsayis importantin promotingproducts A.Winning trustfrom prospectivecustomers.B.Knowing thelikes anddislikes ofcustomers.C.Demonstrating theirsuperiority onthe spot.D.Responding promptlytocustomerfeedback.
10.What dowe learnabout theseniors in the Brookdalecommunity A.Most of them arcinterested inusing theScntab.B.They arequite atease withhigh-tech products.C.They havemuch in common withseniors elsewhere.D.Most of them enjoya longerlife thanaverage people.IV.Fill in the blankswith theright formsof words and expressionsin thebox.10points A.restriction B.sponsor C.campaign D.inventory E.utilize F,ovenvhelming G.container H.complement I.source J.allocate
1.The teamis byJVC,so theplayers wearthe lettersJVC on their shirts.
2.Vitamin Chelps thebody theiron presentin yourbody.
3.The excellentmenu isby a good winelist.
4.These womencarry heavyof waterover longdistances.
5.We walkedup theriver toits in the hills.
6.The protestswere part of theiragainst theproposed buildingdevelopment in the area.
7.There wassupport fbrour policies.
8.The governmentis£10million fbrhealth education.
9.The presidenturged othercountries tolift thetrade.
10.Our ofused carsis thebest intown.V.Translate the following paragraphfrom Englishto Chinese.20points
1.Not everyold personcan bepopular onthe Internet.It dependson theirmedia sense,their feelin frontof thecamera andtheir actingskills.
2.Be awareof thespilling-over ofwater when it boilsso asto avoidleakage ofelectricity.
3.With125years ofhistory andheritage,SKODA AUTOis knownfor producingcars with a luxuriousaesthetic andstate-of-the-art technology.
4.Since itsinception in1971,the NASDAQStock Markethas beenthe innovator.
5.Chinese brandsshould payattention tointernational communicationand buildglobal brandpower.VI.Translate the following paragraphfrom Chineseto English.20points
1.要讲好故事，关键是在数字平台上创建本地化的通信内容，例如视频和直播
2.既有年轻人，同时也有年轻人的父辈或祖辈出镜的视频往往会获得更多点赞和评论
3.中国最大的两个短视频应用程序抖音和快手每月都有4亿多活跃用户
4.严禁在少水或无水的情况下使用，以免损坏电热管
5.自2001年以来，斯柯达汽车印度子公司正式投入运作VII.Questions todiscussion.10points
1.What arethe competitiveadvantages of cross-border e-commerce“compared withgeneral trade
2.Why dothe consumersprefer watchinglive-streaming videosto pictorialrepresentations viasome cross-border e-commerce platformsKeys to Test OneI.Match thefollowing wordsin ColumnA andtheir definitionsin ColumnB.10points
6.d
2.j
3.g
4.i
5.b
6.h
7.a
8.c
9.f
10.e II.Read thestatements belowbased onthe text,decide whetherthey aretrue or not.Mark T”for trueand Ffor false.10points
1.F
2.T
3.F
4.T
5.T
6.F
7.T
8.F
9.F
10.T III.Reading Comprehension.20points l.B
2.D
3.A
4.C
5.D
6.B
7.C
8.D
9.A
10.B VIII.Fill in the blankswith theright formsof wordsand expressionsin thebox.10points l.B sponsored
2.E utilize
3.H complemented
4.G containers
5.1source
6.C campaign
7.F overwhelming
8.J allocating
9.A restrictions
10.D inventoryV.Translate thefollowing paragraphfrom Englishto Chinese.20points
1.Not everyold personcan bepopular onthe Internet.It dependsontheirmedia sense,their feelin frontof thecamera andtheir actingskills.当然，不是每一位老年人都能在网上走红，这取决于他们的媒体意识、镜头感和表演技巧
2.Be awareof thespilling-over ofwater whenit boilsso asto avoidleakage ofelectricity.水沸时注意外溢，防止漏电
3.With125years ofhistory andheritage,SKODA AUTOis knownfor producingcars witha luxuriousaesthetic andstatc-of^thc-art technology.斯柯达汽车拥有125年的历史和传统，以生产豪华美观和技术先进的汽车而闻名
4.Since itsinception in1971,the NASDAQStock Markethas beenthe innovator.自1971年诞生之日起，纳斯达克股票市场一直是创新者
5.Chinese brandsshould payattention tointernational communicationand buildglobal brandpower.中国品牌要重视国际传播，打造全球品牌力VI.Translate thefollowing paragraphfrom Chineseto English.20points
1.要讲好故事，关键是在数字平台上创建本地化的通信内容，例如视频和直播To tella goodstory,it iskey tocreate localizedcommunication contenton digitalplatforms,such asvideos andlive streaming.
2.既有年轻人，同时也有年轻人的父辈或祖辈出镜的视频往往会获得更多点赞和评论Videos withcharacters ofyoung peoplesparents orgrandparents,generation tendto receivemultiple likesand comments.
3.中国最大的两个短视频应用程序抖音和快手每月都有4亿多活跃用户The countrystop twoshort videoapps Douyin and Kuaishoueach have more than400million monthlyactive users.
4.严禁在少水或无水的情况下使用，以免损坏电热管Never usethe kettlewith littleornowater init,or the electric heatermay bedamaged.
5.自2001年以来，斯柯达汽车印度产公司正式投入运作Since2001,theyve beenoperating SKODAAUTO IndiaPvt.Ltd.,a subsidiaryin India.VII.Questions todiscussion.10points
1.The competitiveadvantages of“cross-border e-commcrcc“include amore lightly-regulated andlightly-taxed channelfor importsto China.1unlike generaltrade channels,goods importedinto Chinathrough cross-border e-commerce arentlevied importduties byChinese customs.Rather,they paya taxof just70%of value-added taxapplicable in China.2Goods importedthrough cross-border c-commcrcc alsofallinto the personalgoods”category,rather thanbulk goods.This meansfood anddrink sellersarenotrequired toregister withChinas Foodand DrugAdministration.In thisway,it couldsave onadministrative costsand leadtimes.Neither dosellers needto dealwitha business registeredin China,as dothose whowork withtraditional importers.
2.Through pictorialrepresentations,consumers hadsome problemsas the products didnot matchup to the expectationspromised onthe onlineplatform advertisements.But fbr the live-streamers whohave professionalknowledge andthe historyof thebrands,detailed information of overseasproducts can be demonstratedclearly in accordance withwhat thebuyer wantsthrough thelive-streaming method.This newfbnnat coulddisplay thecommodities inmore dimensionsand increaseusers trust,so theycan take agoodlook at the design,material,color,size and even everyangle of the productin thestudio.跨境电商英语试题Test ThreeIX.Match thefollowing wordsin ColumnA andtheir definitionsin ColumnB.10points ColumnA ColumnB
1.customer loyaltya.the actualprice youpay fbreach click in yourpay-per-click marketingcampaigns
2.e-mail directmarketing b.to describe the behavior of repeatcustomers,as wellas thosewho offergood ratings,reviews,or testimonials
3.target audiencec.Give thenewproductto othersfbr free,then askthem togive youtheir opinionsand attachproduct picturesand videos,which canhelp to improve theranking andrecognition of theproduct.
4.letter ofcredit d.Divide yourpotential customerbase by their permanentor recentlocation.
5.social mediamarketing e.the particulargroup ofpeople towhich anadvertisement,a product,a websiteoratelevision orradio programmeis directed
6.search enginemarketing f.a kindof marketingmeans thatenterprises sende-mails totarget customers,establish communication channels withtarget customers,and directlyconvey relevantinformation to them topromote sales
7.product evaluationg.a letterfrom abank allowingthe personwho hasit totakeaparticular amount of moneyfrom abank in another country
8.collectivism h.a formof Internetmarketing involvingthe promotionof awebsite byincreasing awebsites overallvisibility withinsearch engineresults pages
9.cost perclicki.emphasis oncollective ratherthan individualaction oridentity
10.geographic segmentationj.techniques thattarget socialnetworks andapplications tospread brand awareness orpromote particularproducts X.Read thestatements belowbased onthe text,decide whetherthey aretrue ornot.Mark Tfor trueand Ffor false.10points
11.Gcnnans prefera verya casualcommunication tone,which contrastswith Americanswho gravitatetowards amore formalapproach.
12.Cultural differencesare absentwhen customersspeak the same language.
13.No marketingcategory hasthe longevityof emailmarketing.While somemarketing trendscome and go,email remainsthe mostpowerful channelavailable to the modernmarketer.
14.Amazons webstore focuseson complexityof experience,process,and functionality.
15.Amazons visualdesign mightnot bestreamlined,minimal,beautiful,or engagepeople onan emotionallevel,but it is immenselyuseful.
16.Only writinggreat blogposts will be goodenough fbrproduct promotion.
17.Working witha third-party fulfillinentcompany canhelp yousimplify salesprocess.
18.A marketplacemodel isa platformwhere manycompanies selltheirproductsalongside theircompetitors.
19.The businesstype shouldnot influencethe companyssocial mediamarketing strategy.
20..Social mediamarketing canhelp increasewebsite trafficand raisebrandawareness.XL Reading Comprehension.20points PassageOne Howwe lookand howwe appeartoothersprobably worriesus more than whenwe are in ourteens orearly twentiesthan atany othertimeinour life.Few ofus arecontent to accept ourselvesas wcarc,and fewarc brave enough to ignore thetrends of fashion.Most fashionmagazines orTV advertisementstrytopersuade usthat wcshould dressinacertain wayor behaveinacertain manner.If wedo,they tellus,we will be ableto meetnew peoplewith confidenceand dealwith everysituation confidentlyand withoutembarrassment.Changing fashion,of course,does notapply justtodress.A barbertoday doesnot cuta boyshair in the sameway ashe usedto,and girlsdont makeup in the sameway astheir mothersand grandmothersdid.The advertisersshow usthe latestfashionable stylesand weare constantlyunder pressureto followthe fashionin caseour friendsthink wcarc oddor dull.What causesfashion tochange Sometimesconvenience orpractical necessityor justthe fancyof aninfluential personcan establisha fashion.Take hatsfbr example.In coldclimate,early buildingswere coldinside,so peoplewore hatsindoors as wellasoutside.In recenttimes,the latePresident Kennedycaused adepression in the Americanhat industryby notwearing hats.More Americanmen havefollowed hisexample.There is also acyclical patternin fashion.In the1920sinEurope andAmerica,short skirts became fashionable.After WorldWar Two,they droppedto anklelength.Then theygot shorterand shorteruntil theminiskirt was in fashion.After afew moreyears,skirtsbecamelonger again.Today,society is much freer and easierthan itusedtobe.It is no longernecessary todress likeeveryone else.Within reason,you candress asyou likeor do your hairthe wayyou likeinsteadof thewayyou shouldbecause itis thefashion.The popularityof jeans andthe“untidy lookseems tobe areaction againstthe increasinglyexpensive fashionsof thetop fashionhouses.At thesame time,appearance isstill importantin certaincircumstances and then wemust chooseour clothescarefi.illy.It would be foolishto goto aninterview fbra jobinalaw firmwearing jeansandasweater,and itwouldbediscourteous tovisit somedistinguished scholarlooking asif wewere going to thebeach ora nightclub.However,you neednever felldepressed ifyou dontlook likethe latestfashion photo.Look aroundyou andyou,ll seethat noone elsedoes either.
1.Fashion magazinesand TVadvertisements seemto linkfashion to.A.confidence inlife B.social relationshipC.success incareer D.personal future
2.Kennedys exampleis usedto illustrate.A.the changein fashionB.a causeof fashionchange C.the celebrities,influence oneconomy D.the applicationoffashionto morethan dress
3.Present-day societyismuchfreerand easier becauseit emphasizcs.A.practically B.efficiency C.infbrmality D.individuality
4.The popularityof jeansand“untidy lookis possiblydue tothat they.A.highlight onespersonality B.arc suitablefbr varioussocial situationC.havetheadvantages ofbeing convenientand practicalD.arc notas expensiveas clothingproduced bytop fashionhouses
5.What doesthe authormost probablydo with the latestfashion A.The authormay bebraveenoughtoignorethe latestfashion.B.The authormay followthe latestfashion mostfaithfiilly.C.the authormay takejeansand“untidy“look asthe latestfashion.D.The authormay findthe latestfashion increasinglyexpensive.Passage TwoLogistics comes from theFrench“logistique,“which is6from“lodge”meaning quartersasinquartering troops.It isrelated to the word“lodgeWhich isa mucholder wordin English,but from thesameLatin root.It enteredEnglish inthe19th century.Interestingly,the word“logistics isunrelated tothe mathematical“logistic”which derivesfrom theGreek“logistikos,“and firstappeared inEnglish inthe17th century.Logistics as a disciplinebegan withinthe
7.In fact,the word“logistics“comesfrom“loger,“the ancientFrench termfbrasoldiers barracks军营building orquarters.Logistics becamea topicfbr discussionintheBusiness Worldinthe1960sand1970sandrose toprominence inthe1980,s.It wastruly inthe1990s,however,that Logisticsbegan togarner获得the appreciationit deserved.In thetwenty-first centuryand beyond,the creationof asleek,flexible andeffective supplyand valuechains will8define thesuccess orfailure oforganizations andperhaps evenentire businesstypes.Military Logisticsisafield inits ownright,and manyof thetechnologies andLogistics Systemswe nowtake fbrgranted wouldnever becomecommercially9had themilitary notfunded theirinitial development.This trendcontinues withnew initiativesstill comingforward suchas TotalAsset VisibilityTAV.However,the logisticianmay beas underappreciateda human10inthemilitary worldas someareinthe businessworld today.
6.A.derived B.acquired C.borrowed D.secured
7.A.industry B.agriculture C.military D.business
8.A.no morethan B.no lessthan C.no otherthan D.no betterthan
9.A.adoptable B.adaptable C.workable D.available
10.A.assess B.asset C.access D.absence IV.Fill inthe blankswith theright formsof wordsand expressionsinthebox.10points A.differentiate B.asset C.prospect D.procurement E.privileges F,signup G.transform H.compensate I.spark J.fluctuate
1.Adding thissoftware to your communitysite canimprove ratesimmediately.
2.He vowsto cutcosts by10%by halvingthe numberof globalsuppliers.
3.Vegetable pricesaccording tothe season.
4.We lookfbr featuresthat theproducts.
5.Knowledge oflanguages isa realin thissort ofwork.
6.I tookher swimmingto fbrhaving missedout onthe cinema.
7.Theres notmuch thatthis warwillbeover soon.
8.Senior managementenjoy certain,suchascompany carsand healthinsurance.
9.The reorganizationwill theentertainment industry.
10.This proposalwill almostcertainly anothercountrywide debateabout immigration.V.Translate thefollowing paragraphfrom Englishto Chinese.20points
6.As faras exporttrade isconcerned,export documentis theproof ofpresumed deliveryof exportgoods,and itis alsothe toolof foreignexchange settlement.
7.Last week,Amazon beganpiloting thenew functionof managing your customer engagement,that is,marketing newproducts andpromotions tocustomers throughe-mail.
8.Measure thebrand loyaltyof existingconsumers includingthe relationshipbetween consumers and corporatebrands.
9.Fulfillment by Amazon亚马逊物流isa service offered byAmazon,asameans fbrthird-party sellersto automatetheir orderfulfillment andshipping services.
10.As Chinasfirst B2B e-commerce platform,it conductsa fullreview onpaid-up suppliers,providing productinformationof27categories and3,600sub-categories,and displayingwebsite informationin11languages.VI.Translate thefollowing paragraphfrom Chineseto English.20points
5.中国制造网MadeAn-China.com创建于1998年，是中国领先的综合性第三方B2B电子商务平台
6.任何注册加入亚马逊物流FBA的人都可以委托亚马逊运输所有的货物,包括退货和退款
7.发展企业自身的消费者文化，以此来服务消费者，并让他们感到满意
8.亚马逊的视觉设计可能不是最流畅、最简约美观，或是最能引起共鸣的，但是却非常实用
9.这在一定程度上扩大了卖家和顾客的沟通渠道，但是在后台依然看不到买家的联系信息VII.Questions todiscussion.10points
3.Which areasinc-commcrcc willbe affectedby culturaldifferences
4.Please brieflydescribethemain workcontent ofcross-border customer service.Keys toTest ThreeI.Match thefollowing wordsin ColumnA andtheir definitionsin ColumnB.10points promotionwith oneor twomethods,and skipfrom oneto anotherquickly.
8.People usuallyknow what they wantandhowto getwhattheyneed.
9.“Manage YourCustomer Engagement,Misdesigned to drive repeatpurchases fbrvendors andsellers andhelp thembuild amore robustfollowing onAmazons sprawlingmarketplace.
10.Bonded Import:orders fromconsumers-sending productsfrom overseas.III.Reading Comprehension.20points PassageOne Atc-commcrcc transactionstage,service suppliersand customersagree onthe conditionsof theirtransaction based ontheirnegotiation,andthenthe transactionis fulfilled.At thisstage,the perceptionof superiorquality isdetermined by the toolsor systemthe service provider offerstothe customers,fbr exampleaccess tothe system,the efficiencyofthesystem,delivery timeand so on.At thisstage differentcommunication channelsare availableas well,for exampleemails,online chats,discussion fbrums,online community,voice overIP andsoon,which canalso helpto improveservice qualityinthetransaction process.After theonline transactionhas beencompleted,the bookedgoods orservices aregoingtobe deliveredtothe customers.At thisstage someimportant personnelinformation onthecustomerswillbe released tothe serviceprovider.Thus,privacy is also an important dimensionof servicequality from thecustomers*prospective.If customersare satisfied with theonline transactionprovided bythe serviceprovider,a realdeal willbe arrivedat,which meanscustomers havebeen wonthrough the Internet fbr the serviceprovider.Trust canbe achievedamong customersbased ongood satisfactionand qualityin thisstage.
1.Who canftilfill thee-commerce transactionA.Service suppliers.B.Customers.C.Service suppliersand customers.D.Producers.
2.According tothe passage,the perceptionof superiorquality isdetennined byA.Access tothe systems.B.the efficiency.C.delivery time.D.all ofthe above.
3.The followingcommunication channelscanhelptoimproveservice inthee-commerce transactionprocess EXCEPTA.Online chatsB.Facc-to-facc communicationC.Discussion forumsD.Voice overIP
4.Which ofthefollowingstatements isNOT correctaccording tothe passageA.After theonline transactionhas beencompleted,the bookedgoods orservices willbe senttothecustomers.B.In online transaction customers information wontbereleasedtothe serviceprovider.C.Privacy is animportantelement fbrcustomersinonlinetransaction.D.If thecustomer issatisfiedwith theservice,his trustcanbeachieved.
5.If thereneeds atitle,doyou think whatshould itbe called
7.b
2.f
3.e
4.g
5.j
6.h
7.c
8.i
9.a
10.d II.Read thestatements belowbased onthe text,decide whetherthey aretrue ornot.Mark Tfor trueand Ffor false.10points l.F
2.F
3.T
4.F
5.T
6.F
7.F
8.T
9.F
10.T III.Reading Comprehension.20points LA
2.B
3.D
4.D
5.A
6.A
7.C
8.B
9.D
10.B XII.Fill inthe blankswith theright formsof wordsand expressionsinthebox.10points l.F
2.D
3.J
4.A
5.B
6.H
7.C
8.E
9.G
10.1V.Translate thefollowing paragraphfrom Englishto Chinese.20points
1.As faras exporttrade isconcerned,export documentis theproof ofpresumed deliveryof exportgoods,and itis alsothe toolof foreignexchange settlement.就出口贸易而言，出口单证是出口货物推定交付的凭证，是结汇工具
2.Last week,Amazon beganpiloting thenew functionof“managingyour customerengagement，that is,marketing newproducts andpromotions tocustomers throughe-mail.上周，亚马逊开始试行“管理客户参与度”的新功能，即通过电子邮件向客户进行新产品营销和促销
3.Measure thebrand loyaltyof existingconsumers includingthe relationshipbetween consumersand corporatebrands.衡量现有消费者的品牌忠诚度，包括消费者与企业品牌之间的关系
4.Fulfillment byAmazon isaserviceofferedbyAmazon,asameans fbrthirdparty sellersto automatetheir orderfulfillment andshipping services.亚马逊物流是亚马逊提供的一项服务，作为第三方卖家自动化订单履行和运输服务的一种手段
5.As Chinasfirst B2B e-commerce platform,it conductsa fullreview onpaid-up suppliers,providing productinfbnnation of27categories and3,600sub-categories,and displayingwebsite informationin11languages.作为中国首个B2B电子商务平台，中国制造网对付费的供应商进行全面评估，提供27大类3600子类产品信息，并用11种语言提供网站信息VI.Translate thefollowing paragraphfrom Chineseto English.20points
1.中国制造网创建于1998年,是中国领先的综合性第三方B2B电子商务平台Founded in1998,Made-in-China.com,isaleading comprehensivethird-party B2B e-commcrce platformin China.
2.任何注册加入亚马逊物流FBA的人都可以委托亚马逊运输所有的货物，包括退货和退款Anyone enrolledin AmazonFBA canlet Amazonhandle allshipping,including returnsand refunds.
3.发展企业自身的消费者文化，以此来服务消费者，并让他们感到满意Develop theenterprise5s ownconsumer culture,so asto serveconsumersandmake themsatisfied.
4.亚马逊的视觉设计可能不是最流畅、最简约美观，或是最能引起共鸣的，但是却非常实用Amazons visualdesign mightnotbestreamlined,minimal,beautiful,or engagepeople onan emotionallevel,but itis immenselyuseful.
5.这在一定程度上扩大了卖家和顾客的沟通渠道，但是在后台依然看不到买家的联系信息This hasexpanded thecommunicationchannelsbetween sellersand customerstoacertain extent,but thebuyers contactinformation willcontinue toremain privateinthebackground.VII.Questions todiscussion.10points
1.There aremany areasin e-commerce affectedby culturaldif!brence.It relatesto everydaycommunication,Internet usage,marketingadvertising,e-commerce trust,seasonal salespotential,color perceptionand muchmore.
2.The workofcross-border customerservice focuseson pre-sales andafter-sales,mainly dealingwith thebuyers pre-salc inquiriesand handlingafter-sale issues,and initiativeafter-sale inquiry.A.E-commerce transaction.B.Suppliers andcustomers.C.Service.D.Trust.Passage TwoToday,theres hardlyan aspectof ourlife that isnt beingupended bythe tonsof informationavailable onthe hundredsof millionsof sitescrowding the Internet,not tomention itsability tokeep usin constanttouch witheach othervia electronicmail.uIf theautomobile andaerospace technologyhad explodedatthesame paceas computerand informationtechnology,says Microsoft,ca newcar wouldcost about$2andgo600miles ona smallquantity ofgas.And youcould buya Boeing747fbr thecost of a pizza.”Probably the biggest payoff,however,is thebillions ofdollars the Internet issaving companiesin producinggoods andserving fbrthe needsof theircustomers.Nothing like it hasbeen seensince thebeginning ofthe IndustrialRevolution,when power-driven machinesbegan producingmore ina daythan mencould turnout innearly a year.4We viewthe growthofthe Internet ande-commerce asa globaltrend,“says MerrillLynch,“along thelines ofprinting press,the telephone,the computer,and electricity.^^You wouldbe hardpressed toname somethingthat isntavailable onthe Internet.Consider:books,health care,movie tickets,construction materials,baby clothes,stocks,cattle feed,music,electronics,antiques,tools,real estate,toys,autographs offamous people,wine andairline tickets.And evenafter youvemoved ontoyourfinal restingplace,theres noreason thoseyou lovecant keepin touch.A companycalled Final Thoughts.com offersa placefbr youto store^afterlife e-mails”you cansend toHeaven with the helpofa“guardian angel.”Kids todayarc socomputer literatethatitin factensures theUnited Stateswill remainthe unchallengedleader incyberspace fbrthe foreseeablefliture.Nearly allchildren infamilies withincomes ofmorethan$75,000ayearhave homecomputers,according toa studybytheDavid andLucile PackardFoundation.Youngsters fromages2to17at allincome levelshave computers,with52%of thoseconnected tothe Internet.Most kidsuse computersto playgames somefbr30hours ormore aweek,and manyteenage girlsthink nothingof rushinghome fromschool tohave e-mail chatswith friendstheyhavejust left.Whats clearis that,whether wclikeitornot,theInternetisanever growingpartof our livesand thereisnoturning back.The Internetisjust20%invented,says cyberpioneer JakeWincbaum.t4Thc last80%is happeningnow.”
6.What canwe learnfrom theMicrosofts remarkA.Todays carsand airplanesare extremelyoverpriced.B.Information technologyis developingatanamazing speed.C.Infbrmation technologyhas reachedthe pointwhere improvementis impossible.D.There ismore competitionin informationtechnology industrythan incar industry.
7.According tothe author,thebiggestbenefit oftheInternetis thatA.It savescompanies hugeamounts ofmoney B.It speedsup profitmaking C.It bringspeople incredibleconvenience D.It provideseasy accessto information
8.The authorgives theexample ofFinalThoughts.com tomake thepoint thatA.there aresome cleverideas ontheInternetB.almost anythingis availableontheInternet C.people canfind goodbargains ontheInternetD.some websitesprovide novelservices toincrease hits
9.What canwe learnfromthefourth paragraphA.There isa linkbetween incomeand computerownership.B.Many Americanchildren dontput computersto gooduse.C.Studies showthat boysaremorecomputer literatethan girls.D.The U.S.will stayahead inthe informationtechnology inyears.
10.What is the messagethe authorintends toconvey A.The Internetis goingto getfirm holdofour lives someday.B.The Internetis goingto influenceourliveseven moregreatly.C.We shouldhave apositive attitudetowards thechanges theInternet brings.D.Children shouldbe wellprepared forthe challengesintheinformation age.IV.Fill inthe blankswith theright formsof wordsand expressionsinthebox.10points A.live streamingB.tariffs C.follow D.preference E.categories F,transaction G.logistics H.oversell Ldelivery J.commission
1.Your orderis outfor andwillbewith yousoon.
2.Choosing furnitureis largelya matterof personal.
3.Companies engagedin shipping,trucking,rail freight,delivery,and haveall beenreporting betterthan expectedresults.
4.Be honestaboutthetechnology;do notits potential.
5.CCTV-3is theshow throughits website.
6.Prices andchange all the time,so itsdifficult tosay whatyou willget fbryour money.
7.She getsa15percent onevery machineshe sells.
8.There arethree ofaccommodation-standard,executive,and deluxe.
9.The economistsresearch has offered newinsights onhow costsdetermine theboundaries ofthe firm.
10.You donthavetosign-in orother usersor accountsto enjoyallthevideos availableonthesite.V.Translate thefollowing paragraphfrom Englishto Chinese.20points
1.Cross-border e-commerce refersto onlinetrade betweena businessretailer orbrand anda consumerB2C,between twobusinesses,often brandsor wholesalersB2B orbetween twoprivate personsC2C.
2.Cross-border e-commerce hasa21percent shareofthetotal worldwideonline trades.There arepredictions thatthis sharewill growto over$
1.4trillion invalue.
3.A notabletrend isthe strongpreference ofmany Chineseonline shoppersto buyfrom overseasbrands andretailers throughcross-border onlineshopping—known ashaitao orCBEC cross-border E-commerce.
4.The Chinesecompany hasalready builtoverseas warehousesin marketsoftheAssociation ofSoutheast AsianNations,as wellas exporttransshipment warehouses中转仓库in China.
5.Nowadays,Made-in-China.com isoneofthe worldsleading B2B portals,specializing inbridging thegap betweenglobal buyersand qualityChinese suppliers.VI.Translate thefollowing paragraphfrom Chineseto English.20points
1.重视消费者的未来购买行为，这样现有消费者将获得适当的资源和信息
2.通过直邮、网站、免费电话及顾客服务部与消费者保持沟通
3.就出口贸易而言，出口单证是出口货物推定交付的凭证，是结汇工具
4.这是一个非常简单的概念卖家销售，亚马逊发货
5.亚马逊开始试行“管理客户参与度”的新功能，即通过电子邮件向客户进行新产品营销和促销VII.Questions todiscussion.10points
1.What arethe majorcross-border e-commerce platformsin Chinarecently
2.How isthe cross-border e-commerce in China KeystoTest OneI.Match thefollowing wordsin columnA andtheir definitionsin columnB.10points I.d
2.g
3.c
4.h
5.i
6.c
7.a
8.j
9.b
10.f II.Read thestatements belowbased onthe text,decide whetherthey aretrue ornot.Mark Tfor trueand“F”for false.10points l.T
2.F
3.T
4.F
5.F
6.T
7.F
8.F
9.T
10.T III.Reading Comprehension.20points l.C
2.D
3.B
4.B
5.A
6.B
7.A
8.B
9.D
10.B IV.Fill inthe blankswiththeright formsof wordsand expressionsinthebox.10points
1.I
2.D
3.G
4.H
5.A
6.B
7.J
8.E
9.F
10.C V.Translate thefollowing paragraphfrom Englishto Chinese.20points
1.Cross-border e-commerce refersto onlinetrade betweenabusinessretailer orbrand anda consumerB2C,between twobusinesses,often brandsor wholesalersB2B orbetween twoprivate personsC2C.跨境电子商务是指企业零售商或品牌与消费者之间、企业与企业通常是品牌与批发商之间或是个人之间的在线交易
2.Cross-border e-commerce hasa21percent shareofthetotal worldwideonline tradcs.Thcrc arcpredictions thatthis sharewill growto over$
1.4trillion invalue.跨境电子商务占全球在线交易总量的21%,有人预测说此份额将增长至
1.4万多亿美元
3.A notabletrend isthe strongpreference ofmany Chineseonline shoppersto buyfrom overseasbrands andretailers throughcross-border onlineshopping—known ashaitao orCBEC cross-border E-commerce.一个明显的趋势是，许多中国网上的购物者特别倾向于通过跨境网购从海外品牌和零售商那里购买商品，海淘或CBEC跨境电子商务就是知名的跨境网购平台
4.The Chinesecompany hasalready builtoverseas warehousesin marketsoftheAssociation ofSoutheast AsianNations,aswellas exporttransshipment warehousesinChina.该中国公司已经在东南亚国家联盟市场建立了海外仓库，并在中国建立了出口中转仓库
5.Nowadays,Made-in-China.com isoneofthe worldsleading B2B portals,specializing inbridging thegap betweenglobal buyersand qualityChinese suppliers.现在，中国制造网是世界领先的B2B门户网站之一，专注于为全球采购商和中国优质的供应商之间架起桥梁VI.Translate thefollowing paragraphfrom Chineseto English.20points
1.重视消费者的未来购买行为，这样现有消费者将获得适当的资源和信息Pay attentiontothefuture purchasebehaviorofconsumers,so thatthe existingconsumers willget theappropriate resourcesand infbnnation.
2.通过直邮、网站、免费电话及顾客服务部与消费者保持沟通Keep communicationwith consumersthrough directmail,website,free telephoneand reliablecustomerservicedepartment.
3.就出口贸易而言，出口单证是出口货物推定交付的凭证，是结汇工具As faras exporttrade isconcerned,export documentistheproof ofpresumed deliveryof exportgoods,and itisalsothe toolof foreignexchange settlement.
4.这是一个非常简单的概念卖家销售，亚马逊发货Its apretty simpleconcept:Sellers sell,Amazon ships.
5.亚马逊开始试行“管理客户参与度”的新功能，即通过电子邮件向客户进行新产品营销和促销Amazon beganpiloting thenew functionof managingyourcustomerengagement”，that is,marketing newproducts andpromotions tocustomers throughe-mail.VII.Questions todiscussion.10points
1.At present,the majorcross-border c-commcrcc platformsinChinainclude Kaola,Red LittleBook,JD Worldwideand VIPInternational.
2.At present,cross-border e-commcrce inChina aloneis worth$60billion according to Bloomberg.And Chinase-commerce marketisthelargest intheworldandalreadyrepresentsmorethan40%ofthetotal globale-commerce spending.However,entering theChinese e-commerce marketis noteasy.There area lotof availablee-commerce platformswith differentcharacteristics andfunctionalities,which makethe strategicdecision toget intoChinese marketdifficult.跨境电商英语试题TestOneV.Match thefollowing wordsin ColumnA andtheir definitionsin ColumnB.10points ColumnA ColumnB
1.compliance a.a person or companythat sellssomething
2.cost-effective b.a fixed,limited amountor numberthatisofficially allowed
3.statistics c.relating tothe knowledge,machines,or methodsused inscience andindustry
4.promotional d.theactof obeyingan order,rule,or request
5.quota e.an offerbyapersonora companyto payaparticularamountofmoney fbrsomething
6.confusing f.the processof askinga question
7.supplier g.a collectionof informationshown innumbers
8.technical h.difficult tounderstand;not clear
9.enquiry i.intended toadvertise something
10.bid j.giving thebest possibleprofit orbenefits incomparison withthe moneythatisspent VI.Read thestatements belowbasedonthe text,decide whetherthey aretrue ornot.Mark Tfor trueand WF,9for false.10points
1.One ofthe objectivesgiven toPublicis istodrivereturn oninvestment ROIperfbmiance ofbranded keywordsfor keyproducts andbundles.
2.Every detailis crucialwhenitcomes tocustomer experience.
3.Affordability isthe onlytag ofChinese cosmeticsbrands.
4.Cross-border deliverieshavemorevariables involvedto bringa parcelfrom suppliertothecustomers doorstep.
5.Identify yourproducts fbrtheir respectiveseason/year withinthe SKU.
6.A cosmeticsgift boxdecorated withMiao ethnicgroup elementswas nota hotseller.
7.SNS isan onlinevehicle fbra groupof individualswith sharedinterests/activities ora desireto exploretheinterestsand activitiesof others.
8.The businesstype shouldnot influencethe companyssocialmediamarketing strategy.
9.People ina differentage groupwould havelittle influenceon purchase.
10.If youwant yourproduct orservice intoa foreignmarket,itisnecessary tohaveaknowledge oftheir culture,customs,needs andsome unspokenrules.VII.ReadingComprehension.20points PassageOne China*s warehousestorage sectorreported expansionfbrthefifth consecutivemonth in December,industry datashowed.The indextracking thesector Ts developmentstood at
51.6%last month,down
2.5percentage pointsfrom November,according toasurveyjointly released bythe China Federation of Logistics and Purchasingand CMST Development Co.A readingabove50%indicates expansion,while below50%reflects contraction.Business volumeincreased lastmonth.The businessvolume sub-index stoodat
51.7%,the datashowed.Storage pricescontinued torise,withthesub-index fbrfees at
52.9%in December,up
1.8percentage pointsfromtheprevious month.Wang Yong,an executiveassistant atCMSTDevelopment,said theDecember readingshowed risingdemand fbrstorage services.Sales ofconsumer goodsrose onholiday sentimentsande-commerce promotions,while storagefor commoditiesisalsosought afterover winter,Wang said.Chinas couriersector thisyear seta newrecord byhandling morethan100billion parcelsasofWednesday,ranking topintheworld fbrthe eighthconsecutive year,the StatePost Bureausaid.The sector contributed tothe record-setting salesvolume ofonline retail,farm productsand cross-border c-commcrcc,along withindustrial output.Courier serviceshave reachedalmost alltownships inChina andare rapidlyextending tovillages,adding over200,000jobs eachyear.Deliveries toand fromrural areasexpanded in2021,reflecting thesectors growingrole infacilitating economiccirculation andrural vitalization.Every day,around100million parcelsare sentto ruralareas,as agriculturalproducts areshipped outto urbanhouseholds.
1.Sales ofconsumer goodswill onholiday sentimentsande-commcrcc promotions.A.decrease B.rise C.keep thesame D.be dramaticallyreduced
2.According tothe passage,a newrecord ofChinas couriersector isreleasedbyA.theChinaFederationofLogisticsandPurchasing B.the Ministryof CommerceC.the CMSTDevelopment Co.D.the StatePost Bureau
3.The couriersectorcontributedtotherecord-setting salesvolume ofthefollowingpart EXCEPT.A.live streamingB.farm productsC.industrial outputD.online retail
4.Which ofthefollowingstatements isNOT correctaccordingtothe passageA.Chinas warehousestorage sectorreported expansionfbrthefifth consecutivemonth inDecember.B.Chinas couriersector thisyear seta newrecord byhandling morethan100billion parcels.C.Storage pricescontinued torise,withthesub-index fbrfees at
51.6%inDecember,up
1.8percentage pointsfromtheprevious month.D.Every day,around100million parcelsare sentto ruralareas,as agriculturalproducts areshipped outto urbanhouseholds.
5.If thereneeds atitle,what doyouthinkit shouldbe called。
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