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国际商务函电Correspondence inInternational Business
一、课程基本情况课程类别专业主干课课程学分2学分课程总学时32学时,其中讲课26学时,实验6学时课程性质必修开课学期第5学期先修课程国际贸易实务适用专业国际经济与贸易教材《外贸英语函电》English ForInternational BusinessCommunication首都经济贸易大学出版社;滕美荣、许楠编著;2008年第2版开课单位经济管理学院国际经济与贸易系
二、课程性质、教学目标和任务商务英语函电是贸易知识与贸易英语写作相结合的专业课程本课程通过大量实例介绍国际商务书信的特点、格式和结构,商业词汇以及有关外贸业务的英语表达方式和句型结构,旨在使学生对外贸函电的格式、国际贸易的常规及国际贸易的写作及相关内容进行深入的了解,培养学生阅读、理解和写作符合国际商务规范的外经贸函电的能力,进一步提高学生在商务背景下英语语言的实际运用能力使学生具备撰写国际商务英语书信的能力,满足时代对有效地从事国际经贸信息沟通专门人才的需求
三、教学内容和要求
1.Fundamentals ofBusiness Letters1学时1Understand thefunctions ofbusiness letters;2Learn theprinciples ofbusiness-letter writing;重点商务英语函电的作用难点领会商务书信的写作原则
2.The Structureand theFormat ofBusiness Letters1学时1Know theparts of a businessletter;2Know theformat of a businessletter;3Know howto addressan envelope;重点商务书信的组成难点商务书信里英美差异
3.Establishing BusinessRelations2学时1Know whereto obtain the informationabout themerchants inforeign countries;2Know theessential componentsof aletter toestablish businessrelations;3Master typicalsentences and expressions in writing suchletters;重点建立业务关系信函的基本要素难点此类信函的常用表达与典型句式
4.Enquiries andReplies2学时1Know whatand howto enquirefor thegoods animporter intendsto buy;2Know theessential componentsof aletter to make anenquiry;3Master typicalsentences andexpressions in writing suchletters;重点如何向出口商询价难点常用表达和典型句式
5.Quotations andOffers2学时1Know whatand howto quoteand offerfor thegoods anexporter intendsto sell;2Know theessential componentsof aletter tomake aquotation andan offer;3Master typicalsentences andexpressions inwriting suchletters;重点报价和发盘信函的主要组成部分难点典型句式和常用表达
6.Counter Offers2学时1Know howto expressthe reasonswhy abuyer doesn/t acceptthe offerentirely madeby aseller orwhy herefuses itand howto putforward hisnew proposalsproperly inwriting;2Know theessential componentsof aletter ofcounter offer;3Master typicalsentences andexpressions inwriting suchletters;重点如何正确对对方报盘的态度,以及正确提出自己的交易条件难点典型句式和常用表达
7.Sales Letters1学时1Know whatpoints shouldbe noticedinwritinga salesletter;2Know howto introducea commodityto anew customer;3Know howto recommenda substituteproduct;4Know howto writeto aninactive customer;5Know howto dosales promotion;重点各类促销信函的理解和书写难点根据不同目的写作不同的促销信函以达到促销目的
8.Orders andAcknowledgements2学时1Know whatare mainlyincluded inorder lettersand whyand howto confirmthem;2Know theessential componentsof aletter tomake ordersand acknowledgementto them;3Master typicalsentences andexpressions inwriting suchletters;重点订购信函和确认信函的构成难点典型句式和常用表达
9.Payment2学时1Know thethree majormodes of payment ininternational trade;2Know howto writea positiveanswer tothe requestofpayment by D/P;3Know howto askfor aneasier paymentterms andmake arelative response;4Know howto proposepaymentbyT/T;5Master somespecific terms andexpressionsconcerning payment;重点如何要求宽松的付款条件及相关回复难点有关支付的特殊词语和用法
10.Letter ofCredit2学时1Know theimportance of the letter of credit;2Understand themain proceduresthe letterof creditgoes through;3Know howto urgethe establishment of an L/C;4Know howto writethe adviceoftheestablishmentof an L/C;5Know howtomakea requestfor extendinganL/C;6Know howto requestthe amendmentof anL/C重点如何催开信用证,要求延展信用证以及修改信用证难点常用表达及典型句式
11.Packing2学时1Know whyto packgoods andwhat specifictermsandconditions shouldbe includedin packing;2Know theessential componentsofaletter whichconcerns packing;3Master typicalsentences andexpressions inwriting suchletters;重点涉及货物包装信函的主要组成部分难点典型句型和表达用语
12.Shipment2学时1Know whatare relativeto shipment;2Know theessential componentsofaletterofshipment;3Master typicalsentences andexpressions inwriting suchletters;重点与船运相关的主要事宜难点常用表达及典型句式
13.1nsurance2学时1Know whyand howto insuregoods andwhat insuranceletters concern;2Know theessential componentsofaletter concerninginsurance;3Master typicalsentences andexpressions inwriting suchletters;重点保险的基本知识及相关事宜难点典型句型和常用表达
14.Claims andSettlements1学时1Know theessential points to writea complaintor a claim;2Know therules tobe followedinwritinga reply;3Know howto lodgea complaintor aclaim ina specificsituation;4Know howto declineand adjustaclaim;重点抱怨和索赔信件的要点;复函时的原则难点如何婉拒索赔和进行理赔
15.Agency1学时1Know themajor typesof agents;2Know whatto investigatebefore appointingan agent;3Know thepointstobe coveredintheagency agreement;4Write anapplication forsales agency;5Write toentrust aclient withsole agency6Decline theagency application7Replies tothe offerof agency重点代理的相关知识及代理协议难点对代理提议的回复
16.E-Business1学时1Understand thebenefit ofe-business;2learn theproper netiquette;3Learn sometechniques formore efficientweb searches;重点电子商务礼仪难点相关搜索技巧
四、课程考核1作业等作业5次2考核方式闭卷考试3总评成绩计算方式平时成绩和期末考试成绩等综合计算期末考试成绩占总成绩的70%,平时成绩占30%
五、参考书目
1、《外贸英语函电商务英语应用文写作第4版》,西安交通大学出版社尹小莹,杨润辉主编,2008年第4版;
2、《国际商务英语函电》,对外经济贸易大学出版社,梁晓玲主编,2010年第1版;
3、《国际商务函电》,清华大学出版社,李爽主编,2008年第1版。