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《商务英语阅读》2理论教学大纲(供四年制本科商务英语专业使用)I前言《商务英语阅读》是商务英语专业四年制本科专业必修主干课,贯穿两年四个学期掌握商务英语词汇以及在各种商务场合所使用的不通用语(行话)对商务工作人员是非常必要的因此,商务英语阅读课对商务英语专业的学生来说是非常重要的一门课学生可以通过该课的学习与练习来了解不同场合与领域的商务用语,提高英语沟通技能,使学生在未来的商务活动中能更自信更流利,也更准确的使用英语辅助商务活动为了适应我院学生的实际水平,更好地提高教学质量,现制订商务英语专业商务英语阅读教学大纲如下本大纲适用于四年制本科商务英语专业学生使用现将大纲使用中有关问题说明如下一为了使教师和学生更好地掌握教材,大纲每一章节均由教学目的、教学要求和教学内容三部分组成教学目的注明教学目标,教学要求分掌握、熟悉和了解三个级别,教学内容与教学要求级别相对应,并统一标示(核心内容即知识点以下划实线,重点内容以下划虚线,一般内容不标示)便于学生重点学习二教师在保证大纲核心内容的前提下,可根据不同教学手段,讲授重点内容和介绍一般内容有的内容可留给学生自学三总教学参考时数为144学时四教材《商务英语阅读教程》(《BUSINESSENGLISH:AREADINGCOURSE))),叶兴国,上海外语教育出版社,1版,2010年8月H正文Unit1InternationalOrganization一Teachingobjectiveslbunderstanddifferentinternationalorganizations.二Teachingrequirements(——)Tobefamiliarwithprofessionalwords.
(二)Tomastermissionsoftheseorganizations.
(三)Toknoworganizationsroleintheprocessofglobalization.三Teachingcontents
(一)TolearndifferentinternationalorganizationssuchasIFMWBWTOOECD.
(二)TostudyDiofessionalwordsandphrases.
(三)Todoexercises:readingoneandthree.Unit2Telecom一TeachingobjectivesTounderstandhowdotelecomstechnologydevelopmentinfluencehuman9slife.二Teachingrequirements(——)Tobefamiliarwithprofessionalwordsinthefieldoftelecom.(—)TomasterAmericasfourmajortelecomenterprises.
(三)Toknowtextorganizationoftextb.三Teachingcontents
(一)TolearnAmericasfourmajortelecomenterprises:VerizoPriflt.;T;mobile..
(二)TostudyDrofessionalwordsandphrases.
(三)Todoexercises:readingoneandthree.Unit3InternationalOrganization一TeachingobjectivesTounderstandwhyshouldntAmericamakeTVonitsown.二Teachingrequirements()Tobefamiliarwithprofessionalwords.
(二)TomastertheadvantagesanddisadvantagesofAmericasimportofJapaneseTV.
(三)Toknowtheoriginofinternationaltrade.三Teachingcontents
(一)ToanalyzethereasonsofAmericaJrnpiortofJapaneseTV_insteadofmakingonuitsown..
(二)Tostudyprofessionalwordsandphrases.
(三)Todoexercises:readingoneandthree.Unit4Talents一TeachingobjectivesTounderstanddifferentphilosophy.二Teachingrequirements
(一)Tobefamiliarwithprofessionalwords.
(二)Tomasterhowtodetectaspecialperspectivetoconsider.
(三)Toknowhowtohaveauniqueidea.三Teachingcontents
(一)Tolearndifferent_theories.
(二)TostudyDrofessiovalwordsandphrases.
(三)Todoexercises:readingoneandthree.Unit5TransnationalOrganization一TeachingobjectivesTolearndifferentuniversitiesandtheirfunctions.二Teachingrequirements(——)Tobefamiliarwithprofessionalwords.
(二)Tomasterproandconsoftransnationaleducation.
(三)Toknowuniversitieswhichbuildbranchschoolabroad.三Teachingcontents
(一)Tolearndifferentformsoftransnationaleducation.■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■I
(二)TostudyDrofessionalwordsandphrases.
(三)Todoexercises:readingoneandthree.Unit6Tourism一TeachingobjectivesToknowthenecessitiesoftravelinglight.二Teachingrequirements(——)Tobefamiliarwithprofessionalwords.
(二)Tomasterwhatdoestheauthortakeonajourneyindifferentperiods.
(三)Toknoworiginandvarioustypesoftraveling.三Teachingcontents
(一)To.learn.thingsauthor.takeon.hisjourney.
(二)TostudyDrofessionalwordsandphrases.
(三)Todoexercises:readingoneandthree.Unit7Management一TeachingobjectivesTolearnwhatismanagement.二Teachingrequirements(——)Tobefamiliarwithprofessionalwords.
(二)Tomasterwhatarejobsamanagershoulddo.
(三)Toknowessentialqualitiesthatshapeaman.三Teachingcontents
(一)Tolearn比斯却磔「$@口也皿乂・却[於口口豆用]迫照・
(二)TostudyDrofessionalwordsandDhrases.
(三)Todoexercises:readingoneandthree.Unit8BrandingTeachingobjectivesTolearndifferentsalesskills.二Teachingrequirements
(一)Tobefamiliarwithprofessionalwords.
(二)Tomasterthewaytomakeabrandattractive.
(三)Toknowwhybrandingisimportant.三Teachingcontents
(一)Tolearntheway.businessmanattract.customers.
(二)Tostudyprofessionalwordsandphrases.
(三)Todoexercises:readingoneandthree.in教学组织与方法一实施机构由外国语学院商务英语教研室执行二组织内容讲稿讲义审核、集体教学备课、教学方法研究、双语教学、多媒体手段应用等三教学方法1理论教学采用启发式、讨论式、交流式课堂教学形式,辅助现代教学技术PPT、网络和传统教学手段阅读理论内容以讲授为主,同时启发学生对相关问题思考2辅导形式课堂答疑,讲解文章以及课后习题四考核办法期末考试采用闭卷形式,教学测量分平时和期末教学测量平时占40%期末考试成绩占60%oIV教学时数分配表TeachingContentsTeachingMethodPeriodsUnit1InternationalOrganizationUnit1readingonethree4Unit2TelecomUnit2readingonethreeTBL4Unit3InternationalOrganizationCLL4Unit3readingonethreeUnit4TalentsUnit4readingonethree4Unit5TransnationalOrganizationUnit5readingonethreeCLL4期中考试4Unit6TourismUnit6readingonethreeTBL4Unit7ManagementUnit7readingonethreeCLL4Unit8BrandingTBL4期末复习4。