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秋商务英语单元测试练习题(含答案)212单元测试练习与答案Unitl
一、选择题-As youknow,Im notquite familiar with how to shoponline-Its apiece ofcake!Ill showyou howto doit.Firstof all,you shouldfind agood e-commerce site.Consumerscan1t digesttoo muchinformation on a webpage,resulting inlowrates ofreturn.-Great!Maybe fromnow on,I shouldtry tobuy goodsonline.-Why notGo ahead.Just giveit atry.Iknow personalselling is also avery effectivetoolfor buildingupbuyers1confidence.-I think we canuse twoor morekinds ofmedia togetherin an advertisingcampaign.-Thats quiteright.We canattract morepeople.InChina,Taobao isone of the mostpopulare一commerce sites.-We would like to get inwith thefall publication,ifpossible.I twilltake atleast twoweeks justto getthestoryboard writtenup.Ouradvertising rates are based onsize andlocation.Rememberwe wantto createa forward-looking imageaswell asincreasethe awarenessof ourbrand.TheDigital ImageProcessing ofthis copieris aprimereason you can countonit.TheSmart ColorLaser Copieris comparabletoprofessionalediting.-This isFocus AdvertisingAgency.How mayI helpyou-I needsome informationon theadvertisingrates ofyourmagazines.
二、翻译题Ouradvertising agencywill justhave tocome upwitha themefor theadvertisementby tomorrow.明天之前我们广告公司将会拿出广告的主题Productadvertising aimsat increasingsales bymarketinga productknown to a wideraudience.产品广告旨在通过广泛宣传其产品来提高销售Agood advertisingprogram tellspotential customersthebenefits derivedfromthe useof products.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益Youcan useeither yourown designersor ateam ofdesignersin ouragency.您可以采用您自己的设计师或我们公司的设计团队Opinionadvertising presents the impressionof doingapublic serviceby addressingtheimportance of a company.舆论广告通过强调公司在公共服务中的重要性来展示公司形象
三、阅读题Productadvertising isan importantpart ofmarketing.It aimsat increasingsales bymakinga productor serviceknownto awider audience,and byemphasizing itspositivequalities.A companycan advertisein variousways,depending onhowmuch itwishes tospend.There aredifferentmedia for advertising includingtelevision,radio,newspapers,magazines,the Internetand directmail.Thedesign andorganization ofadvertising campaignsisusually thejob ofanadvertising agency.A goodadvertisingprogram tellspotential customerswhythey needthe product,how it is usedand thebenefits derivedfrom itsuse.Asuccessful programalso tellsthe consumerhow theproductis betterthansimilar offeringsby competitors.Corporateadvertising is not directlyconcerned withincreasingthe salesofaparticularproduct orservice,butmore withthe brandimage andreputation a companywants topresentto thegeneral publicor within an industry.Corporateadvertising comesin threedifferent typesimageadvertising,opinionadvertising andinvestment advertising,image advertisingattempts topromotethe importanceof acompany.Opinion advertisingpresentstheimpressionofdoing apublic serviceby addressingthe importanceof acompany.Investmentadvertising isdesigned to attractpotential investors.T Generally,an advertisingagencyis responsiblefordesigning andorganizing aproductr sadvertisement.FIt isnot necessarytoconsider thebudget ofanadvertisement inchoosing amedia foradvertising.FAccording to the text,there arethree typesof mediaused in advertising.T Productadvertising isdifferentfrom corporateadvertising.F Thispassage ismainlyabout thehistory ofadvertising.单元测试练习与答案Unit4
一、选择题-What doestaxable incomerefer to-In mostcases,it is the totalincome received.-Generally speaking,value addedtax ismainly chargedon the taxableservices.-Well,what do you meanby thatThehigherour incomeis,themoretax weshould pay.Denial,doyouknow howto registerwiththetaxation bureaunow-Is thereany timerequirement forregistration-Certainly.We shouldregister,within30days afterwereceive ourbusiness license.Mobilebanking functionsnearly thesame astelephonebanking.-Need wefill in the applicationform-Yes,you musteTax,whichcan be usedin public services,isveryimportant to our country.Youshould makesure thatyour passwordis longenoughto preventit frombeingeasily hacked.-You wantto knowabout thevalue addedtax,dont you-Yes,could yougive mea briefoverview ofit
二、翻译题Thetax ratesare divided into7brackets.税率可分为7个等级Aswe all know,tax makesup agreat partof ourcountry1srevenue.众所周知,我国财政收入很大一部分来自税收Itis importantto protectyour personalinformationwhen bankingonline.进行网上银行操作时,保护好你个人信息很重要Inshort,paying taxis ourresponsibility tothesociety.总之,纳税是我们的对社会的责任Ifyou prefer,however,youcanstill fileyour taxestheold-fashioned waywithoutspending adime.然而,如果你愿意,你仍然可以用老旧方式来报税,而且也不用花一分钱
三、阅读题Personal IncomeTax RatemonthlyValid fromSept.l2011ftax rate%TRbracke tgrading simplecoefficient SC1less than1,5003021,500-4,5001010534,500-9,0002055549,000-35,000251005535,000-55,000302755655,000-80,0003555057Over80,0004513505Note:Tax=income-3500*TR-SCTheabove chartshows individualincome taxinChina.The taxfree thresholdis3,500RMB permonth.The taxratesaredividedinto7brackets.The lowestrateis3%for incomebetween3,501and5,
000.while thehighest rateis45%forincome over80,
000.Therefore,the higherourincome is,the moretax weshouldpay.Tax,which can beusedinpublicservices such aseducation,road construction,public healthand soon,isvery importanttoourcountry.As weallknow,taxmakes upagreat partof ourcountry1s revenue,and thedevelopmentof ourcountrydepends onit.Fromwhat hasbeen discussedabove,we cansee thatitis everyone^s legalduty topay tax becausetaxes contributetothe countryand createbenefits foreveryone.Those whotryto evadetaxation aresure to be punished.In short,paying taxis ourresponsibility tosociety.FThe purposeof thepassageis tohelp people know thetipshowtopay lesstax.FAccording tothe chart,ifa person1s monthlyis3,600yuan,he/she doesntneed topaytax.T Howmuch incometax apersonpays eachmonthdepends onhow muchhis/her incomeis.FThe underlinedword evadeinthe lastparagraph meansincrease.T Personalincome taxesareincluded in a governmentsrevenue.单元测试练习与答案Unit5
一、选择题-How iseverything going-It isnot bad.I haveworked inthis bankfor twoyearsand Ilove mycurrent job.-Do youmean thatdeposits andwithdrawals arepostedto myaccount immediately-Yes,we processcash transactionsas soonasthey takeplace.-Hi,Wang Li,is thatyou Longtime nosee.-Yes,its beenages.Its niceto seeyouhere.-How aboutyour friend,Li YanDoes shework inthesame departmentwith you-She isan assistantauditor andworks intheauditingdepartment.Ihave justchangedsome dollarsinto RMB.Manyof the larger banksmay dealinfinancialinstruments.Onlinecomputer systemshelp usprovide aspeedyserviceto our customers.TheOperations Departmentis theone whichtakes caremostoftheday-to—daybusiness of the bank.Whata coincidence!I didntexpect tomeet youhere.-Your bankis huge!It musthave many departments.-Its true.Our bankconsists ofmanydepartments.
二、翻译题Youcan handlemore thanone accountat thesame time,dealing withmoney atwill.你可以同时操作不止一个账户,任意处理你的款项Itshows thatmoney hasbeen lentor borrowed,investedor passedfrom oneaccountto another.它表明钱已借出或借入、已投资或从一个账户转到另一个账户Themoney transfersfrom youraccount toanother withinasecond whenyou clickOKon the computer screen.当你在电脑上点击确认时,你的账户的钱马上就会转到另一个账户Youno longerneed tospend muchtime liningupat a bank to do yourtransactions.你再也不需要花很多时间在银行排队进行交易Theseservices includeaccepting deposits,making loans,paying orcharging interest,transferring andinvestingmoney.这些服务包括接受存款、发放贷款、支付或收取利息、转让和投资资金Theroles andfunctions ofbanks havechanged over theyears.Today theservices thata bankoffersdepend onthetype ofbank and the country.Many of thelargerbanksmaydeal infinancial instrumentssuch asshare certificates,certificates ofdeposit,and billsof exchange.A financialinstrumentisalegaldocument.It showsthatmoney hasbeenlent orborrowed,investedor passedfrom oneaccount toanother.Somebanks alsooffer bankingand insurancetotheir customers.However,one ofthebasic functionsInmyopinion,the firstthing tobe discussediswhattools weshould use.Itcan beaimed atindividualswith selectsurfingbehavior.-Morning,Daniel.Today Irdlike to discuss thepromotional eventsof ourproductswith you.-0k I thinkweshould drawup athorough plan,first.・-Uh,Ithinkonline shoppingis verytimeconsuming.-I somewhatagree withyou,but notcompletely.
二、翻译题Actually,I havebeen thinkingabout onlineshoppingforalong time.事实上,我一直考虑网上购物已有很长时间了Increasingly,online marketingisno longer justanoption.It isa necessity.网络营销越来越不再只是一个选择它是一种必然Onlineshops giveus theopportunity toshop24/
7.网上商店为我们提供了一周7天、一天24小时的全天购物机会Therush tobuy fromonline shops has demonstratedofabankis toprovide servicesrelated tothe storingandmanagementof money.These servicesincludeaccepting deposits,making loans,paying orcharging interest,transferring andinvestingmoney,ATM networksand soon.Nowadays,onlinebankingallows usto havemore choicesand services,including openingaccounts,transferring moneybetweenaccounts,paving billsand evengetting loans.单元测试练习与答案Unit6
一、选择题-Can wediscussthequestion ofcommodity inspection-OK.As anintegral partofthecontract,theinspection ofgoods isparticularly important.Needless to say,our customerwas veryhappy with thequality of service.一But inyour case,we stronglyrecommend War Risks andWPA.-OK,then pleasecover bothWar Risksand WPAforUS.一1suggest thatyou conducta commodityreinspectionin amonth.-That soundsgood,but Id like to know howmuchtimeit willtake.-Id liketoknowwhat insuranceyou willcover for yourclients.-I suggesta Freeof PorticularAverage Policy.-Now shallwe moveon tothe nextquestion-Sure.Lets talkabout the time ofshipmentandpayment.Thesandbags stoppedher property from being flooded.Wef llacceptthe goodsonly iftheresults fromthe twoinspectionsareidentical.Whatsthe insuranceratefor the shipmentWho issuestheinspection certificate
二、翻译题There-inspection shouldbe completedwithin amonth ofthearrival ofthe goods.对货物的重新检查应在到或一个月内完成OK,then pleasecover bothWarRisksand WPAforUS.好的,那么请为我们办理战争险和水渍险Iprovide moreinformation belowabout ourcompany andtheservices weoffer foryourreference.下面我提供更多关于我公司信息和我们提供的服务供您参考Needlessto sayour customerwas veryhappy withthequalityof service.不用说,客户非常满意我们的服务质量I wouldliketoinform youthat the followingconsignment hasbeen shipped.完形填空!1!我谨通知贵公司,下列货物已装运FarEast isa specialistlogistics serviceprovider.Weoperate insectors ofcommerceand industrywhere flexiblesolutionsarerequired.Wer reflexible,adaptable andinnovative.Everythingwe dois aboutyour business.We willtailorour servicesto yourexact needs,or providea uniquesolution.Anexample ofa recentaction wasthe deliveryofsandbags toRowlands Castlethisweek.Our customerurgentlyrequired thedelivery duetothelocal flooding.Also,thecustomer workednights,so wehad tomake thedeliveryfitwith herwork schedule.Tomakeit moremanageable,wedivided thesandbags ontotwo pallets.Onarrival,our staffparked in1foot deepwater andassistedthe customerwithplacing thesandbags sothattheystopped herpropertyfrombeingflooded.Needless tosay,ourcustomerwas veryhappywiththe qualityofservice.单元测试练习与答案Unit7
一、选择题-Could Isuggest wemeet toreview theissue andproposea mutuallysatisfactorysolution-Sure,we willtry ourbest jointlyto dealwiththeissue.Consumptionand investment,meanwhile,accounted for
4.5and
1.2percentage pointsoffirst-quarter growthrespectively.-Could Isuggest wemeet toreview theissue andproposea mutuallysatisfactorysolution-Sure,we willtry ourbest jointlyto deolwiththeissue.-Im afraidthe goodswe receivedyesterday areshortof weight.-Im sorrytosaytheshipmentdidnt turnoutto besatisfactory.-Is itpossible tofind alternativepayment termsforthis order-Im afraidnot.We insistonaletter ofcredit.-So couldyou makean exceptionand acceptD/Pshall tellyou franklyit woulddrasticallyincreaseour riskThecompanyowns branchesnot onlyin Europebut alsoinNorthAmerica.We encloseacopy ofthe statementfor yourreference.-We regretwe cannotreview yourweight-shortage claimasit reallyhas nothingtodo withus.-But15tons ofgoods cantsimply disappearinto thinair.Wewonf tentertain yourclaim unlessyou havetheinspectioncertification fromtheCommodityInspection Bureau.confident withourYoushould beproducts,whichenjoys ahigh prestigeamong theconsumers.
二、翻译题Forthe seller,the bestterms wouldbe fullpaymentin cashat thetime of sale.对于卖方来说,最好的付款方式是销售时全额现金支付Thereis adifference of5million dollarsbetweenthis yearssales andlast years.今年和去年的销售额相差五百万美元Solet1s meet each other half-way andcompromise ona10%reduction inprice ontheconsignment.那么我们双方都做些让步,运货价减少10%吧Themanager hastenedto pointout thathis productswerefar superiorto others.经理急忙指出它的产品比其它的要好得多15tons ofgoods cantsimply disappear intothinair.15吨的货物不可能凭空消失完形填空Theterms ofpayment areimportant forboth thesellerand thebuyer.Forthe seller,the bestterms wouldbe fullpaymentincash atthetimeofsale.But thebuyer wouldpreferto havethegoods beforemaking payment.Importersand exportersare separatedfrom eachotherby thousandsofmiles.This addstothedifficulties ofreachinganagreement ofpayment.However,exportersandimporters usuallymeeteachotherhalf-way andagree topaymentby aLetterof Credit.Aletter of credit L/C isa banker1s guaranteethatpayment willbe made,if alltherequired shippingdocumentsare presented.*In thisway,exporters receiveaguarantee notonlyfrom importers,but alsofrom abank.*On theotherhand,importers aregiven theguaranteethat thebankwill notmake paymentunless all the shippingdocumentsare presented.Nevertheless,the exportercan furtherrequire anirrevocableletterofcredit.That meansthe guaranteeofpaymentcannot becancelled eitherby theopening bankorthe importer.单元测试练习与答案Unit8
一、选择题No matterwhatit maylead to,they alwayspursue theprofitmaximization.Ahealthy diet should contain allthenecessarynutrients.-How canpeople avoidfood contaminationnowadays-The governmentshould setstrict rulestostandardizethe productionof food.-Idliketo havecredit informationabout mycorporatepartner inAustralia.-Well,our departmentdeals with all kindsofconsultantservice.Itassures thatyou aredealing withatrustworthybusiness partner.Nowadays,more andmore attentionis beingpaidtoBusiness Ethics.Theonly thingforyouto doisto fillinaformand signit.-What doI have todotogetthe creditinformation ofourcorporate partner-Its notcomplicated.Just fillinaform andsignit.-What shoulda healthydiet contain-A healthydietshouldcontainalltheessentialnutrients.-Why doesfood contaminationseem tooccur sofrequentlythese days-Because thosefood manufacturersonly focusonmakingmoney.
二、翻译题Couldyou pleaseconfirm that they havesufficient fundstocover thisamount oforder能请您确认一下,他们有足够的资金支付这个数量的订单吗?Eventsresulting froma lossof trustare beingseen nowandthen andthey affectsocietyin manyunfortunate ways.因信任缺失导致的事件时有发生,并在多方面严重影响社会manypeople know the importanceof businessethics,but stillsome peopledont keeptoit.许多人知道商业道德的重要性,但仍有一些人不遵守它Thefood manufacturersare soobsessed withmaking moneythatthey oftenlose theirbusinessethics.食品生产商只沉迷于赚钱,结果经常置商业道德于不顾Peoplecan11bear thiskind ofbehavior andthebusinesses responsiblemust beclosedown immediately.人们无法容忍这类行为,相关责任企业必须立即关闭
三、阅读理解BusinessEthicsNowadays,more andmore attentionis beingpaid toBusinessEthics.But whatdoes itmeanWhat is theimportance ofethics in businessBusinessethics isnot aboutpersonality,though agoodpersonality isvaluable.Ethicsis theprimary elementandprerequisite fora successfulbusiness.No matterwhatyoudo,you shouldthink ofbusiness as a matterof integrity.Nowadays,the slipin ethicsandtheabsence ofsocialresponsibility,especiallyintegrity,have ledtoacrisisin business,seriously influencingsocial development.Eventsresulting froma lossof trustare beingseen nowandthen andthey affectsocietyin manya growing consumeracceptance ofonlinemarketing,消费者的网购热潮说明越来越多的消费者接受网络营销Onlinemarketing savestime andcanbedelivered anytime,anywhere.在线营销节约时间,可以随时随地传输信息
三、阅读题Developmentof OnlineMarketingWiththe introductionofthe Internet,there camemanychanges tothe waya companymight carry outa marketingstrategy.About tenyears ago,we shoppedonly atlocalstoresinthe market placeusing cash.Now anew worldhasbeen openedupto peoplearound theglobe throughthe WorldWideWeb.We are able tobrowsethe fanciestshops intheworld fromhome,virtually thatis.The technologyofsecuretransactions onthe Webhas greatlyimproved andthe rushtobuy fromonlineshopshasdemonstrated agrowingconsumeracceptanceof onlinemarketing.Increasingly,onlinemarketing isnolongerjust anoption.It isanecessity.Onlinemarketing isan electronically-basedunfortunate ways.Most peopleknowtheimportance ofbusinessethics,but stillsome peopledonthonor them.We oftenhear mediareports onproblemsinbusiness,suchasadding harmfulmaterials toproducts.Thesebehaviors causemuch damageto consumers,whospend moneybut donot getqualitygoods,especiallywhen thesecommodities dogreat harmto theirhealth.It isdifficult forpeople toforget thecase inwhichsome childrenconsumedunsafe milkpowder producedbya fewimmoral businesses,and theirhealthsufferedserious damageasaresult.People cant bearthis kindofbehaviorand thebusinesses responsiblemust becloseddown andthe relatedpersonnel bepunished.What1sthe primarycomponent fora prosperousbusinessBusiness ethics.Whatis theinfluence oflosing integrityHindersocial development.Whatis peoplefs attitudetowards businessethicsLots ofpeopleknowitsimportance butsome stilldonthonor it.Whichone amongthe followingitems isnot mentionedinthis passageManufacturesimmoralbehaviors dolittle harmtoconsumers.Whatis theauthors attitudetoward immoralbehaviorsin businessCriticalindustry.In short,it refers to theconductingof businessthroughthe Internet.It isa wayof buyingand sellinggoodsandservices,and negotiatingtrade throughdigitalcommunications.Onlinemarketing allowsbusinesses toreach awidermarket whilecutting costs,savingtime andeliminatingtons ofpaperwork.Most onlineretailers askthecustomersto paywithacredit card.Regular buyersareissued electronicor digitalsignatureswhich areprotectedby passwords,enabling themto transactbusinesssecurelyvia Internet.Onlinemarketing isstill inits earlystages,asproblems suchas howto dealwithcredit cardfraud ontheInternet stillhavetobe dealtwith.But itsfuturelooksrosy.With thedevelopment ofcomputer technology,e-commerce willinevitablybecome amust inour everydaylives.There isno doubte-commercehas comeof age.The Internetchangedthe wayacompanymightcarryoutamarketing strategyoverthepast10years.Whatdoes virtuallymean inParagraph OneBy meansofacomputer.Whichof the following advantagesof onlinemarketingis notmentioned Increasingtrust betweentraders andbuyers.Whatproblems arestill outstandingin onlineshoppingCredit cardfraud ontheInternet.Whichis theauthors attitudetowards onlineshoppingundoubtedly theera ofe-commerce hasarrived.单元测试练习与答案Unit2
一、选择题Asit isknown thatthe aim of everybusiness isto makeasmuchprofitas possible.-But whyis itso muchhigher inthis market-There eremany richpeople inthis area.-I wonderif youareableto offermarket exclusivityforall ofChina-Thank youfor yourinterest inrepresentingourproduct.-It seemsthatthesales volumehas notreachedour objective.-Its true.Im sorryabout that.-Ok,what areyour initialthoughts onour computersinChina Isthere amarket-I amvery optimisticabout themarketopportUnities inChinaSometimes ittakes upoverhalf thetotal timespenton aresearchproblem.Thisis oneofthemain waysthata businesslearns whatcustomerswant.Weare fullof confidenceinthe Chinesemarket.-Weare nowlooking foragents toconver southernChina.-Excellent.Im veryfamiliarwiththemarketthere.Whendata hasbeen collected,it hastobeanalyzedto decidewhat itallmeans.
二、翻译题Havingbeen aplayer inthecomputerindustry inChinafor thelast decade,ourcompany haswitnessed firsthandtheindustrys phenomenalgrowth.在过去的十年中,我们公司作为参与者,亲眼见证了中国计算机行业令人瞩目的发展Butpricing isbasedonthe needsof targetcustomersand itdiffers fromplace toplaceand overtime.但定价是基于目标客户需求的,并且价格也因地域和时间而有所不同Inorder to succeed inbusiness,thefollowingtwoprinciples ofmarketing shouldbe kept in mind.企业若想取得成功,必须牢记以下两条原则Attractingcustomers toa businessmakes thedifferencebetween succeedingand failing.能否吸引顾客,是成功还是失败的区别Ifcustomers aresatisfied,there isa chance that theywillbe retainedfor alongtime andpossibly permanently.如果满足了客户,就有机会长期保留他们,成为永久顾客
三、阅读题Principlesof MarketingMarketingisthe partof yourbusiness wheremoney ismade.In orderto succeedinbusiness,thefollowingtwoprinciples ofmarketing shouldbe keptin mind.First,customers arethe mainstayof anybusiness.Attracting customerstoa businessmakes thedifferencebetween succeedingand failing.Therefore,thebusinessneeds todirect allactivities towardssatisfyingthe customersfneeds.Ifcustomers aresatisfied,there isachancethatthey willbe retainedfor alongtime andpossiblypermanently.Undoubtedly theyare likelyto talktootherpotential customers.Anotherprinciple forabusinessis thatprofitablesales volumeis moreimportant thatmaximum sales volume.The profitablesales volumeisthevolume ofsalesthatactually willearn abusiness themost profit.And themaximumsales volumesimplyreferstothe biggestsum ofretailsales.Since theaimofmostbusinesses isto makeasmuch profitas possible,businesses valueprofitsmorethan thevolume ofsales.A largevolume ofsales mayresultinalow profitmargin,therefore,itisimportantfor marketersto focuson theirprofitablesales volume.FIn ordertosucceedinbusiness,three principlesofmarketing shouldbekeptinmind.TIf customersaresatisfied,they willbe likelytoencourage morepeople tobuy theproducts orservices.T Theprofitable salesvolumeisthevolume ofsalesthat willbring abusiness profit.T Themaximumsalesvolumerefers tothe biggestsumof retailsales.FProfitable salesvolume isasimportant asthe maximumsalesvolume.单元测试练习与答案Unit3
一、选择题-How soonwill youfinish ourTV commercial-It willtake atleast threeweeks.-What isyour intentionafter resigningyourcurrentjob-I!m planningto goto Canadafor furtherstudy.-How oftendoes yourdepartment holda meeting一Once aweek.一Which editionwould youlike youradvertisementtoappearin。