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Business andTechnologyInternational Business(国际商务教学大纲)SYLLABUSEconomics schoolinternational business sectionChapter6:international business researchLearning objectives
1.The processof international business research
2.Know how to evaluateforeign business environmentKeypoint and difficult point
1.The methodologyof international business research
2.The coldand hotevaluation
3.The scoringmethod forassessing foreignbusiness environment
4.Field researchHomework and disscussion1compare thefour methodsused inevaluating foreignbusinessenvironmentand pointout thelimitationsof them.2what arcthe majortypes ofbusinessresearchHow toselect secondarydate and informantion
六、Classes time allocationTeaching contentsClasses/times Disscussion Presentationin groupspersonalIntroduction4Chapter142fundamentals of the internationalbusinessChapter2:42History andreality of internationalbusiness42Chapter3:social-culture andinternational businessChapter4:42Political andlegal forcesininternational businessChapter5:62international investmenttheoriesChapter6:42international businessresearchtest andother arrangements6total classes3684
七、Reference books
1.International business:9th edition,Charles W.L.Hill,China Renmi ngpublisher,Peking
2013.
2.International business:environmentsoperations.11th ed.Daniels,John D.Lee H.Radebaugh.DanielP.Sullivan.China machinepress.
2011.
3.Global businesstoday,5th edition,Charles W.L.Hill,China machinepress.
2011.
4.International business:5由edition,Griffin,Ricky W.Pustay,Michael W.China Renmingpublisher,Peking
2013.
5.International business:strategy management,and thenew realities.H卡瓦斯基尔T.Cavusgil,Tamer等著.北京:清华大学出版社,
2010.
6.国际商务:综合中国企业案例的分析,王佳芥编著,北京:中国市场出版社,
2010.
7.国际商务:知识与本土化案例,钟昌标主编北京:北京理工大学出版社,
2013.Content index
一、COURSE PURPOSES
二、COURSE REQUIREMENTS;A.combination ofon-classandoff-classstudyB.timeallocationbetweenon-classandindependantstudy,between teachingandtextbookreading.C.All studentsmustcomplete the following:TEXTBOOK Unit1-15Quizzes+Assignments+In-classdiscussionExtrareadingmaterialsD.AttendanceStudentsarerequiredto cometo classregularly.If not,you willmissvaluableinputfromyour classmatesaswellastheunderstandingprovidedthrough classdiscussions.Youareexpectedto behereandreadytothinkandto participate.If youarenotin class,youare stillresponsiblefor theinformation;you cannotmakeup classactivitiesandpointsunless youmake arrangementsPRIOR tothe absence.If yourabsence isuniversity-sanctioned,youneedto presentwrittendocumentation tome.If youarelate orabsentforyourclassesor leaveearlywithoutnotice,you willlose attendancepoints.Youwill loseALL theattendance pointsif yourabsent daysaccumulate toFIVE ormore withoutnotice orschool-sanction.
三、GRADING EXPLAINATIONA.The gradingscale percentagerequired foran A,B,C,D,F-the totalnumber ofpoints availablefor thecourseand thepoints youhave earnedto figureyour finalgrade usingthefollowingscale,which alsoappliestoallassignments.A=90-100%;B=80-
89.99%;C=70-
79.99%;D=60-
69.99%;F=
59.99or belowToreceiveagradeofAyoumust meet4/1ofthefollowing criteria:1Missesnomore thanoneclassAbsencewith school-sanction doesntcount2Arriveson timeandremainsinthe roomforclass3Comespreparedfor class4Actively participatesinallclassactivities5Behavesappropriatelyin class6Completesallassignments ontime7MaintainsanAaverageforallassignments exams8Bringsassigned texttoeachclass.B.Percentageperfactor:Attendance10%CollegeStudy quizzes+assignments40%FinalExamination50%C.Classroomparticipationmarks takethe formof in-classdiscussion andotheractivities.D.Nomakeup examswillbeadministered,andno examwill beadministered earlyorlate.
四、General informationl.TEXTBOOKCHOICEInternationalbusiness:China/sperspective,1thedition,YangChun-ni,Nankai UniversityPress,tianjing,China;
2012.
2.Credithours:3;classeshours:
483.Coursenumber:
0167014.instructor:He tian-li E-mail:hetianli@SDIBT.
五、Teaching contentsIntroduction
1.Introduce whydo wehave tostudy thiscourse,how willthecoursehelp eachof studentsbuild theirsplendidcareer inthe future.
2.Define international business andmake adifference amonginternational trade,international businessandinternational economics.A comprehensiveexplain tothe specifityof internationalbusiness.Case study
1.Global flatpanel telesionproduced andthe importanceof globalbusiness.
2.State quoof Chinas foreignbusiness.Chapter1:Fundamentals ofthe international businessLearning objectives1Natures of internationalbusiness2Forms of internationalbusiness3factors influencinginternationalbusiness4history of international businessKeypoint anddifficult point
1.Traditional forms of internationalbusiness;
2.The latestformsofinternationalbusinessdevelopment:-Virtual companyand supply chain managementINV;BG;IECase study
1.美斯特邦威and itsvirtual operationroad
2.Nike virtualenterprise andprofit modeHomeworkand discussion1define internationalbusiness2what differentis internationalbusiness fromdomestic business3How docsglobal manufacturinginfluence internationalbusiness modesand strategiesof internationalenterprise4observe smilecurve andanalysis whatindustry youwillbein asa newentrepreneur of China Pleasegivethe detailreasons P7Chapter2:History andreality ofinternational businessLearning objectives1history ofinternationalbusiness2reasons forthe growthofinternationalbusiness3recent developmentofinternationalbusinessKeypointanddifficultpoint1Recent developmentofinternationalbusiness:corporation perpspective2Status quoof top10MNC inthe worldandinChina.Case study1MNCs organizationalStrategiesApplecompany;Metersbonwcs Dumbbellshape structure;supply Chainmanagement.2Global Top10MNC VSChinas topMNC:industrial difference and othersHomeworkanddiscussion1What arethe formsofinternationalbusiness howdo youthink thatofChina.That meansforms ofinternationalbusiness2How toevalute thefact thatchina hasbecome thelargest exporterand importerof goodsinthe world3Analyzc thediffcrcnts amongTNV,MNC andintcrcnationalized traditionalSME4State thecommon anddifference ofsupplychainmanagement usedby Chinsesand worlds MNC.5How docsglobal manufacturinginfluence internationalbusiness modesand strategiesof internationalenterpriseChapter3:social-culture andinternationalbusinessLearningobjectives1grasp theconcept of culture andessencial feasuresofculture.2get wellknow therelationship betweenculture andinternationalbusiness3understand cross-culture analyticalmodel:hofstedc,s model4explain cultural differenceandeconomic growth:religious perspectiveKeypointanddifficultpointhofstede,s culture modelHallJ shigh andlow contextculture modelCasestudy1IBM workexpreience andtheformof cross-culture analyticalmodel2Culture conflictsand localization:Starbuck coffeeHomeworkanddisscussion
1.Elaborate Hofstede s culturemodel andanalyze Chinese culture byusing his4dimensional model.
2.Try toanalyze theChineseculturebu usingHofstedesculturemodel.
3.Read contentonP81and answerthe questionis“howtocope withculturaldifference”.Chapter4:political andlegal forcesin internationalbusinessLearningobjectives1political forcesaffecting internationalbusiness:nationa andinternational organization2two legal systems oftheworld3Poter*s competitivenessof nationsKeypointsanddifficultpoint1Identify thebases forlegalsystems2grasp thedifferent ofcommon lawand civillaw3distinguish thedifferences betweenthe twosystems concerningcommercial disputesHomeworkanddisscussion1make adifferences ofthe twolaw systemsin solvingcommercial disputes.2How dothe twolaw systemdiffer inthe performanceof acontractChapter5:international investmenttheoriesLearning objective
1.Understanding theFDI
2.An overlookat theglobal FDI
3.FDI theories
4.China andworld*s FDIKeypointsand difflcultpoints
1.FDI theoryfrom developedstate lHymer,s monopolistic advantage theory1960s201ogopolistic reactiontheoryKnicherbocker19733Vernon:Product LifeCycle Theory4Kojima:flying geesemodel5Internalization theory6The eclecticofinternationalproduction
2.FDI theoryfrom developingstate.1Dunning andinvestment developmentcycle2Louis.T.Wells:small scaletechnology byWells3Localized technologicalchange byLail4FDI s1+3+6frameworkCase study1History ofChina,s FDI:China Sinopecbuyout UNICOcompany2History ofglobal FDI.Homeworkanddisscussion1monopolisticadvantagetheory2product lifecycle theory3theory ofmarginal industryexpansion3internalization theory4eclectic theoryofinternationalproduction5what isthe greenfieldinvestment andbrownfield investment.2686China asone ofthe developingstate,how differenceis Chinas FDIwith thatof developedstate。