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英语必修译林牛津教案4Unit17Project1Period11Project ITeachinggoals
1.Enable the students todevelop an advertisement campaignin groups.
2.Help thestudents learnhow tocooperate withothers and work outan ad campaign.Teaching importantand difficultpointsHow tohelp thestudents understandthe handoutto getsome basic information on an adcampaign.Teaching methodsFastreading to get thegeneral ideaof thehandout.Cooperation andgroup work.Teaching aidsAtape recorderand amultimedia.课前训练【阅读理解】If youdont wantpeople to know toomuch aboutyou,then youhad betterkeep yourfridgecontents secret,according toa Britishmarket researchdocument releasedlast week.凝视Researchers peeredinto thefridges of400people inBritain andcompared thecontentswith theowners lifestyles.They claimto beable toclassify thenations peopleby fridge contents.They saythose peoplecan beseparated intofive categoriesnutrition nerdsno socialsense,food faddiestwhatever/s instyle,martyr mums,fast foodfanatics andrestaurant regulars.Nutrition nerdscare much about whatthey put into theirbodies.Their fridgesare stocked withfruit,vegetables andhealthy meat.People in this categorytend to be highlyorganized andusually work in lawor accountancy.Thevast majorityis single,but ifthey havea partner,that personwill besimilar.A fridgefull of vitamins—enriched juicesimplies itsowner worksin mediaor fashion.They tendnotto eatthe foodsthey buy.Known asthe food faddiest,they justwant tobe seenas purchasingthelatest importantthings.A fridgefilled witheverything fromsteak tofrozen fishsuggests themartyr mum.Her fridgetendsto bestockedwithevery kindof product,except whatshe herselfwould want.This fridgehints atdifficultybalancing familyandworklife.Fast foodfanatics alwaysbuy mineralwater orsoda pop.The nearestthey willget tofresh fruitistomato sauce.Their fridgeshint atsomeone whoworks hardand playshard,also,someone whois notintolong termplanning.Finally,a fridgefilled withnothing more than abottle ofwhite wineand somesparkling mineralwaterimplies anowner whois single,lives ina bigcity andenjoys thefiner thingsin life.The fridgeisempty becausethis personregularly eatsin restaurants.
36.What canwe knowfrom thefirst twoparagraphsA.Some researchersare fondof staringat otherpeoples fridges.B.People dontwant otherstoknowabout theirsecrets.C.The foodyou putin thefridge hassomething to do withyour personality.D.There aremainly fivekinds oflifestyles amongBritish people.【答案】c【解析】细节理解题第一段讲英国一个市场调查发布说如果你不想让人对你了解过多,你最好保持你冰箱的秘密第二段讲,研究者在英国看了多个人的冰箱并比较主人的生活方式,他400们称能够通过冰箱里的东西把人们分类由此可见,冰箱里放的食物和人的性格有关故选C
37.According to the passage,people whobelong tofoodfaddiest.A.dont caremuchaboutmoney whenbuying thingsB.will trytheir bestto stayhealthyC.often stayup lateto finishtheir jobD.prefer toask othersabout whatto donext【答案】A【解析】细节理解题由Known asthe foodfaddiest,they justwant tobe seenas purchasingthelatest importantthings.v可知他们买东西只想让人看上去他们购买了最新的重要的东西,而不在乎钱故选A
38.Which of the followingis trueaccording to the passageA.Nutrition nerdsare alwaysorganized andsuccessful in their jobs.B.”Food faddistslike tostock their fridges withall kinds ofvitamins.C・Martyr mumscare themselvesmorethanothers.D.Fast foodfanatics usuallydo notstock theirfridges withfresh fruit.【答案】D【解析】细节理解题“Fast foodfanatics alwaysbuy mineralwater orsoda pop.The nearestthey will说明速食狂热者通常不在冰箱里储存新鲜水果故选get tofresh fruitis tomatosauce.D
39.Whatwill thosewho oftendine outputinthe fridgeA.All kinds of foodthey like.B.Only somethingto drink.C.Fruit,vegetables andmeat.D.Food richin vitamins.【答案】B【解析】细节理解题由最后一段可知经常外出就餐的人冰箱里只放一些喝的故选B
40.What isthis passagemainly aboutA.What peoplestore intheirfridges.B.Fridge contentsand itsowners secret.C.What we should storein ourfridges.D.How tokeep ourfridgecontentssecret.【答案】B【解析】主旨大意题第一段说明文章主要讲冰箱里的内容和主人的秘密故选BTeaching proceduresand waysStepI Greetingsand Revision,T:Hello,everyone!Yesterday welearned howto writean advertisement,and youwere asked to writeadiary entryabout yourexperience ofbuying acamera.Now,Id likeyou toshow meyour work.Show astudents writingon the screen,and askthe wholeclass togive necessarychanges.Sample version:Most peoplecan/t escapefrom thetemptation of advertisements,of course,including me.Theother day,1was strollinginthestreet whenan advertisementof cameracaught myeyes.It saidthatthe priceof acertain typeof camerawas only20yuan,compared withits originalprice,it gavea specialdiscountof180yuan.It sohappened thatI wasjust ingreat needof acamera then,so Ibought onewithouthesitation.I hada goodtime takingphotos withit,inviting myfriends.However,to mysurprise,when1went to get mydeveloped photos,the shopassistant toldme thatnone ofmy photoscame out,because mycamera doesnot takegood pictures.What disappointingnews!This experiencetaught mea lesson:Never betoo easyto believewhat an advertisement says!T:From thediary entrywe knowthe writerbought thecamera afterseeing theattractive priceof thecamera.But thecamera doesnot takegood pictures.I thinkthis lessonis notonly alesson to thewriter,but toall ofus.We shouldbe smartabout advertisements!Its clearthat theadvertisementdoesnt tell the completetruth.So ifyou areaskedtoadvertise forproducts orservices,do notcheat.Step2ReadingT:Nowadays peopleall overthe worlduse all kinds of media toadvertise forthe benefitofthepublic orpublicwelfare.Have youever thoughtof launchingan advertisement campaign aboutsocial concernsIfso,do youknow howyou buildan advertisementcampaign Now,lets readthe followinghandoutand thiswill giveyou some basicinformation onanadvertisementcampaign.While you are readingthepassage,please findanswers tothe followingquestions.Show the questions onthescreen,and givethestudentsfive minutesto read.
1.What isanadvertisementcampaign
2.How manykindsofmedia are referred to inthis passage Whatare they,
3.Who isthe target audience foryour advertisementcampaignSuggested answers,
1.An Advertisementcampaign isan organizedprogram ofadvertisements usingvarious kindsofadvertisements to reach aparticular audience.
2.Five kindsofmediaarereferredtointhispassage.They areposters,magazines,newspapers,radiosand television.
3.The peoplewe want toreach are ourtargetaudience.Step3Language points
1.Unlike asingle advertisement,anadcampaign isan organizedprogramme ofadvertisements usingvariouskindsofads toreachacertain audience.Page18,Line1-2句法分析organized为过去分词作定语,修饰programme;using…为现在分词短语作后置定语大型、有组织的战役,还可以表示运动、活动、竞选活动等Acompaign:指两支强大的军队在某一地点进行的长时间的、大规模的战役battle:指国与国之间或国内的公开的大规模战争,包含有多次的war:battle.常指精神方面的冲突和斗争conflict:指两个人或两个组织之间的争斗fight:e.g.He foughtbravely inmany battlesand gainedtheir respect.卫生运动a publichealth camaigntheFirst WorldWara conflictbetween twoculturesMy littlebrothers arealways fighting.各种各样的;好几个,很多A variousadj.鱼有各种各样的做法Therere variousways ofcooking fish,许多人都看过这部电影Various peoplehave seenthe film,派种类,多样性变化改变variety n.variation n.vary u.多种多样的:各种各样的a varietyof=varieties ofallkinds/types/sorts ofvaryin size/weight大小/重量不同vary with随......而变化.表示〃某一〃、“某些〃,通常用作定语▲certain adj有个叫史密斯先生的人今天下午来过电话A certainMr Smithscalled thisafternoon.由于种种原因他没有出席He was absent forcertain reasons.
2.have..in mind:心中想着Page18,Line3-4I couldsee hewas nottelling meall hehad in mind.有心事have.....on onesmind:Don/t botheryour dad.He hasgot alot onhis mind.keep/carry.....inmind:记住专心注意,聚精会神干某事keep onesmind on/upon:弄懂,弄清楚,计算出
3.figure outPage18,Line4Its importantto figureout exactlywhat youwant totellthe audience.
5.Its importantto alwaystry to appeal tothe waytheaudiencewill react.Page18,Line18迎合;有吸引力;要求,恳求;诉诸A appealvi.⑴appeal tosb.for sth.恳求某人某物;为某事向某人呼吁我们向他求援We appealedto himfor help.⑵appeal tosb.todosth.呼吁某人做某事,恳求某人做某事She appealedto usto gowith her.⑶appeal tosth.诉诸法律、舆论、武力等appeal tothe law诉诸法律这位老太太只好诉诸公共舆论The oldwoman hadtoappeal tothepublic opinion,某物引起某人的兴趣/吸引某人,迎合某人4appealtosb.你对这部电影感兴趣吗?Does thefilm appealto you
6.You cangather thisinformation foryour research.Page18Line19z聚集;采集,收集;揣测A gathervt.vi.He travelsabouttheworld gatheringfacts aboutlittle-known diseases.All thegirls gatheredround tosee thebeautiful piano.拓展收割庄稼加速前进聚集,聚会gather ingather speedgathering n.辨析gather/collect和作动词,两者都可以表示〃收集、聚集〃,但其用法有所不同collect gather⑴gather表示把分散的东西集中到一起他把书集中在一起He gatheredhis books.则表示精心地、有选择地收集2collect他收集了许多邮票He hascollected manystamps.经典回放lEvery oneof youthe basketballfield usedtobequickly please!A.gathers whereB.gather whereC.will gather at D.gatherat2The captainall hissoldiers beforehim,telling themtogetready forthe fight.A.collected B.gathered C.selected D.elected
7.There arelots ofdifferent waystogetyour messageacross when...Page18,Line26传达,表达;传播;为人理解▲get sth.across经典回放llt wasnot aserious illness,and shesoon it.A.got overB.got onwith C.got aroundD.got outof2We havetothewheat assoon aspossible becausea stormis onthe way.A.get awayB.get acrossC.get throughD.get in
8.You mustdecide whatapproach youwanttouse.Page18,Line27方法,途径处理,对待;接近A approachn.vt.All approachestothetown wereblocked bysnow.我们听到了汽车到来的声音We heardthe soundofacar approaching.他处理这个问题时,就像一位科学家经典回He approachedthequestionlike ascientist.放lSpring is,weshouldmake preparationsit.A.coming;with B.approaching;for C.following;in D.approaching;to2Whatzs thebestway ofthis problemA.approach B.prepare C.approaching D.get closeto
9.result in导致Page19,Line2result from由于It canresult inlung cancer.It resultsfrom hiscarelessness.结果由于asa result asaresultof
11.urge Page19,Line16敦促,催促1vt.e.g.The UNurged themto honorthe peacetreaty.联合国敦促他们尊重这项和平条约⑵vt.强调,竭力主张e.g.He urgedrestraint indealing withthe protester.他强调在应对抗议者时应该保持克制
(3)n.冲动,强烈的欲望e.g.I hadan urgeto learnEnglish well.Step5Summary andHomeworkT:Good!I thinkafter readingthis handoutyou shouldhave gotsomebasicinformationonan adcampaign.In nextperiod,we willworkingroups anddevelop anadcampaign.So afterclass,readthe instructionson page19and findwhich topicyouareinterested inand searchsome informationaboutthe topicyou choose.Record afterteaching:。